Great Wall Motor's Brazil plant was officially handed over, will be intelligent and digital transformation, upgraded to the world's leading smart factory, is expected to be put into operation in the second half of 2023;
Released the GWM brand (including tanks, Haval, great wall gun three categories of brands) and Euler brand in Brazil, and plans to launch 10 new electrification products within 3 years, including 4 pure electric and 6 hybrid models, and the first product will be launched in the fourth quarter of 2022;
In the next 10 years, Great Wall Motor will invest more than 10 billion reais (about 11.5 billion yuan) in the Brazilian market to build a local industrial chain layout and localize key components step by step;
Great Wall Motors will focus on clean and intelligent new tracks, bring the most innovative and high-quality new generation of global technology products to Brazil, and radiate the entire Latin American market with Brazil as the center.
On January 27, local time in Brazil, Great Wall Motor's "ARTE FUTURO" Brazilian plant handover and strategic release ceremony was held in São Paulo, Brazil. Great Wall Motors officially accepted the Plant in Iracemapolis, Brazil, which is expected to be put into operation in the second half of 2023 after intelligent and digital transformation and upgrading, with an annual production capacity of 100,000 units, and will radiate throughout Latin America in the future. At the same time, Great Wall Motors released the core market strategy of Brazil: in the next 10 years, it will invest more than 10 billion reais (about 11.5 billion yuan) to deepen the layout of the local industrial chain, build local technology enterprises, focus on electrification and intelligence, and strive to become a leading brand of new energy vehicles in the Brazilian market.
Ceremony site
Brazilian Federal Vice President Hamilton Morand, São Paulo Governor João Doria, Chinese Ambassador to Brazil Yang Wanming and other dignitaries, Brazil's large dealer group and business partners and Great Wall Motor executive team witnessed the important moment together with hundreds of core Brazilian media. Hamilton Mourand, Vice President of the Brazilian Federal Government, said that investment in Brazil is welcome to bring the world's latest intelligent cleaning technology to jointly drive local employment and promote economic development.
Great Wall Motor Smart Factory
10 new energy vehicles in 3 years enjoy the green and intelligent travel experience
The strategic conference revolves around the theme of "ARTE FUTURO", which means that Great Wall Motors, as a new force in Brazil, is willing to create a brand and link emotions with Brazilian users, and bring new mobile travel experiences to local users with green and environmentally friendly new energy vehicles and intelligent fashion products.
Li Yachao, Regional Vice President of Great Wall Motor Brazil, introduced Great Wall Motor's 2025 strategy
At the ceremony, Li Yachao, Vice President of Regional Marketing of Great Wall Motor Brazil, and his senior management team comprehensively introduced The "2025 Strategy" of Great Wall Motor and the core strategic content of the Brazilian market:
Great Wall Motor launched the GWM brand and the Euler brand in the Brazilian market, the GWM brand will introduce three categories of tanks, Haval, Great Wall Gun three categories of brands, Euler positioning high-end pure electric brand; in the next 3 years will be launched in Brazil 10 100% equipped with new energy power products, including 4 pure electric vehicles and 6 hybrid vehicles, the first product is scheduled to be listed in the fourth quarter of this year.
Launched 10 new intelligent and electrified vehicles in three years
Great Wall Motors' products in the Brazilian market are all intelligent vehicles, and all products will be equipped with the Internet of Vehicles, L2 level intelligent driver assistance systems, and will launch the first 5G car in the Brazilian market. At the same time, Great Wall Motors will also "take the user as the center" to create a new user experience space in the Brazilian market, co-create with users, and bring a new car experience to local users.
11.5 billion yuan investment layout science and technology ecology to Brazil radiation Latin American market
The Brazilian auto market is one of the top ten markets in the world, and the market potential is huge from the current car ownership. As the leading market in Latin America, Brazil has a sound automobile industry foundation, which is the strategic support for the global development of Great Wall Motors.
Great Wall Motor's R&D achievements were displayed
In the Brazilian market, Great Wall Motors will take the scientific and technological layout as the first, introduce leading new energy and intelligent products, and bring a new car experience to local users. At the same time, Great Wall Motors will also invest BRL 10 billion (about 11.5 billion yuan) in the next 10 years to deepen the ecological layout of science and technology. Great Wall Motor's related investment in Brazil will create 2,000 direct jobs in the local area.
In terms of supporting systems, Great Wall Motors will lay out a deeply localized industrial chain, make local investment in key components in stages, cooperate with local suppliers globally, and reach a localization rate of more than 60% by 2025, and will invest in local charging networks to achieve charging outlets covering core cities in Brazil. At the same time, Great Wall Motors will increase technology research and development, establish a Latin American intelligent research and development base, carry out local development in the field of intelligence and vehicle networking, develop intelligent technology for Latin American regional scenes and driving habits, recruit and cultivate local talents in the field of cleaning and intelligence in Brazil, and actively promote the concept of green environmental protection.
Great Wall Motors Brazil team
At present, Great Wall Motors is accelerating the process of scientific and technological upgrading and globalization, in the entire process of global layout, Brazil will be used as a strategic market, and with this as the center to open the curtain of the entire Latin American market, with pure electricity, hybrid, hydrogen energy and other technical route products, the Chinese intelligent manufacturing to the majority of Latin American users.