Apple's iPhone 13 series in 2021 became one of the most successful phones in Apple's history, allowing Apple to successfully regain the title of world's number one in the fourth quarter of 2021.
Not only that, thanks to the best-selling of the iPhone 13 series, Apple also became the first in the Chinese market in the fourth quarter of 2021, which is the second time after six years that Apple has become the quarterly sales champion of the Chinese smartphone market.
According to the data released by the research agency Counterpoint, in the fourth quarter of 2021, Apple became the largest mobile phone manufacturer in the Chinese market with an absolute market share of 23%, and the share in the same period of 2020 was only 16%.
The iPhone 13 series can be so popular, largely because the price of this phone is conscientious enough, while all the configurations have been improved, the starting price is 300 yuan lower than the iPhone 12.
The performance, camera, and battery life of the iPhone 13 series have been upgraded, the capacity has been increased to 128GB, and the appearance has also been changed to a small bangs design, but the price control has been sold from 5199 yuan, so that the cost performance of this phone has been significantly improved.
However, in the iPhone 13 series of products, not all models are best-selling, Counterpoint data shows that the iPhone 13 series models sold in the Chinese market, the iPhone 13 alone accounts for 51% of sales.
In addition, the iPhone 13 Pro and iPhone 13 Pro Max also accounted for 21% and 23% of sales respectively, while the sales of the small-screen mobile phone iPhone 13 mini were only 5%.
So from this data, it can be seen that even Apple can not save the small-screen mobile phone market, if it is not this small-screen mobile phone dragging its legs, then the sales of the iPhone 13 series may be higher.
In order to achieve better results, Apple CEO Cook in 2022 may have to do a big job, because according to the latest news, the iPhone 14 series may have to cut off the small screen model, that is, there will be no iPhone 14 mini, and the small screen mobile phone really has to say goodbye!
However, from the breaking news, the iPhone 14 series model should continue to retain the product matrix of the four models, but the mini version will be replaced by the 6.7-inch Max model.
Specifically, the iPhone 14 series includes a total of 6.1-inch iPhone 14, iPhone 14 Pro, and 6.7-inch iPhone 14 Max and iPhone 14 Pro Max.
If the news is true, then the iPhone 14 series will completely improve the shortcomings of the iPhone 13 series products, replacing the small-screen mobile phone 6.7-inch iPhone 14 Max, will inevitably become a blockbuster model.
It should be known that with the rise of mobile games and short videos and other related applications, small-screen mobile phones can no longer meet the consumer's handheld experience, which directly leads to the poor performance of the 5.4-inch iPhone 13 mini.
But the iPhone 14 Max, which replaces small-screen phones, directly raises the screen to 6.7 inches, and the Pro Max model is a level, which greatly reduces the threshold for consumers to buy large-screen mobile phones.
The author speculates that the price of the iPhone 14 Max may be slightly higher than the iPhone 13 by a few hundred yuan, that is, the starting price of more than 6,000 yuan, and the price of the iPhone 14 will be reduced by a few hundred yuan, which must be the most reasonable pricing strategy.
In this way, while the iPhone 14 maintains strong sales, the sales of the iPhone 14 Max will also increase, and as for the Pro series models, they can continue to be stable in the more high-end market, forming price barriers.
On the whole, the author believes that the iPhone 14 series released in 2022 may perform better than the iPhone 13 series after listing. What do you think about this, welcome to comment, like, share, talk about your views.