"Honey come to the gourd, rock sugar, how much, grin... It is the most joyful and lively Lunar New Year, from the Lapa Festival to the Lantern Festival, the activities and methods of celebrating the Spring Festival Chinese are rich and diverse, and there are unique characteristics everywhere, and the essence of traditional culture is condensed in the new year at every moment.
In the context of the current normalization of epidemic prevention and control, the number and scale of local annual customs activities are limited, in order to enrich the spiritual and cultural needs of the people, create a red-hot and lively Chinese New Year atmosphere, so that tourists who choose to celebrate the New Year on the spot feel the warmth of their hometown, the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism and the Network Communication Bureau of the Central Cyberspace Administration jointly sponsored the "Culture into Ten Thousand Homes - Video Live Broadcast hometown Year" activity. Through live broadcasts, short videos, long videos and other forms of publicity and display, so that the wonderful annual customs and intangible cultural heritage can be transmitted in the network, thousands of miles away, with the same feeling of hometown warmth.
This year, Douyin, Kuaishou, B station, Kugou, Weibo and other platforms have opened the "video live broadcast hometown year" activity area in the station, and the intangible cultural heritage protection units around the country have opened official accounts for short video release and live broadcast of activities, and all kinds of network masters, network anchors and many ordinary users have actively participated in topic interaction, casually photographing the annual activities around them and sharing the new year flavor of their hometown.
Live on the same frequency, watch the wonderful new year customs in the camera
Nowadays, there are more and more viewers of online live broadcasting, the content of live broadcasting is more and more abundant, coupled with the real-time interactive advantages of live broadcasting, which also makes live broadcasting one of the important ways of intangible cultural heritage dissemination, and this year, intangible cultural heritage protection units around the world have arranged many annual live broadcast activities that are popular with the people.
Henan's "Hundred Tigers Welcoming Spring - Fuhu Sending Auspicious" paper-cutting Annual Customs Live Broadcast, by the non-hereditary heir Chang Yang Yang taught the cutting method of sending blessing window flowers, teaching the audience to cut blessing flowers in the New Year, and sending the blessings of the New Year to thousands of households.
Hebei Wuqiao Acrobatic World held the 2022 New Year Intangible Cultural Heritage Grand Temple Fair, and launched the "Douyin • National Tide Intangible Cultural Heritage" series of live broadcast exhibition and performance activities online, presenting acrobatic feast; Jilin Flower Stick Song will organize offline performances during the Lantern Festival and broadcast live online at the same time, so that the masses can feel the traditional culture and festive atmosphere in the flower stick exhibition; Anhui Quanjiao Taiping, which has been inherited since the Eastern Han Dynasty, will broadcast the grand display activities live on the 16th day of the first month, and pray online and offline for the smooth wind and rain, health and peace in the new year.
A variety of videos that tell local stories in memory
From inheritance to innovation, from production to display, meticulous to a needle and a thread and a bamboo strip, each annual custom intangible cultural heritage activity has a lot of stories worth discovering and listening to, using video to record the annual customs and intangible cultural heritage around them, understand the deep cultural heritage: The story of Changle Pavilion will originate from the Sui and Tang Dynasties, is the local traditional folk activities in Miluo, Hunan, set surprise, strange, dangerous, ingenious in one, this time will be the whole process of the project and related annual customs scenes to shoot;
Killing pigs, catching up with the New Year, eating tuannian meals, the "Tujia Traditional Food Customs" non-genetic inheritance base in Qianjiang District, Chongqing will record the colorful local Tujia Annual Customs activities with the lens;
Liaoning Benxi Society fire commonly known as "Wu Yang Song", when the appearance of the platoon, mighty and brave, eighteen weapons in the performance, the momentum is very huge, the local will start from makeup, dress to worship the temple, step on the street, walk the line, confrontation performance throughout the follow-up, aerial photography.
Zhenyuan Dragon is the highlight of the local Lantern Festival in Guizhou, the performance is full of power, the dragon lantern wanders in each ancient street and ancient alley, praying for a good harvest and driving away evil, and this year will also record the lively scene of the event in the form of a short video.
Douyin "Non-Heritage New Year Dou to Broadcast", Kuaishou "Intangible Cultural Heritage New Year", B Station "My Hometown Year" topic aggregates a lot of wonderful Annual content, countless authentic food, exquisite craftsmanship and special performances, as well as a variety of themes of special live broadcasts, strong New Year flavor are hidden in it, the site search for "Intangible Cultural Heritage" keywords can be online a key to the hometown Year; Kugou launched the "Accompany me to grow up 'New Year Song' series of song list, which is familiar with the opera, Folk songs and catchy national tide music have won the resonance of many Internet listeners; the topic of "Intangible Cultural Heritage" on Weibo continues to be frequently on the hot search list, and has been read 220 million times and discussed 55,000 times since its release, and activities such as "Intangible Cultural Heritage Small Kitchen" and "Taking Intangible Cultural Heritage to Visit the New Year" have attracted the majority of netizens to participate in the interaction.
Photo credit: China Performing Industry Association
Author: Tong Weijing
Editor: Xu Luming
Editor-in-Charge: Xiaofang Xing
*Wenhui exclusive manuscript, please indicate the source when reprinting.