Nowadays, with the development of science and technology and the progress of society, the smartphone market can be described as brilliant. There are many brands competing for each other, and the competition is undoubtedly very fierce. However, no matter how fierce the competition, each mobile phone brand always has a priority in terms of sales.
Recently, a key data came out, let us very intuitively see which is better or worse, the rapid development of glory, Apple was surpassed by the two major domestic giants, I have to say that this time the data is good news. So, why can the mainland domestic giants achieve such good results under the impact of Apple?
Once, since the end of Huawei, Apple has always been the first existence in the mainland market, this year can be said to be Apple's rare failure in the mainland market, then, this year, Apple's sales are expected to return to the first?
The latest key data is out
In order to distinguish the advantages and disadvantages of mobile phone brands, it is easiest to see the sales of these brands, after all, they can be widely recognized by the market, and their own quality and other strengths should not be too bad. On January 26, the relevant overseas research institutions made a relatively authoritative data statistics on the sales of a number of smartphone brands in the mainland.
From this data statistics, we can find that the first place is the domestic vivo brand, the number of sales accounts for 22% of the mainland domestic market, the second place is OPPO, in fact, it is similar to the first vivo, and the market share is 1% less than that of vivo. Next up is Apple.
Apple occupies a market share of 16% in the mainland, such achievements are actually a bit large with the top two domestic brands in the mainland, such data also shows that Apple was surpassed by my two major domestic mobile phone giants throughout last year, and the two major mobile phone brands in the mainland also broke the myth that Apple has been at the top of the list for many years since Huawei retired.
Since it comes to Huawei, it is impossible not to say that Huawei's sub-brand Glory, before, Glory fell to 3% in the mainland because of the unfavorable situation of chip supply and other unfavorable situations. However, from this latest data, Glory finally lived up to expectations, after 365 days and nights, Glory finally equaled Huawei in sales, and also has a 10% market share. Such brilliant and eye-catching achievements also prove Ren Zhengfei's foresight, and also prove that glory has lived up to expectations and Huawei's good intentions.
Whether it is Glory occupying more market share, or OPPO and Vivo surpassing Apple, in fact, this is the rare good news of mainland domestic mobile phone brands since Huawei's dormancy. So, why can mainland domestic smartphone brands achieve these good results?
Why can domestic brands achieve such good results?
The reason why today's domestic smart phone brands can achieve such good results is that there is actually a little relationship with the United States. In recent years, the focus of the United States has been on Huawei, and has not set too many restrictions on the development of OPPO and vivo in the mainland. That is to say, the development environment of these domestic smartphone brands in the mainland is actually good. Under the normal development environment, it is not impossible to achieve such good results.
In addition, in addition to external factors, internal factors are actually there, since the Huawei incident, domestic manufacturers have also deeply realized the importance of independence, OPPO, vivo are scrambling to carry out chip self-research, are in full swing to improve their own scientific research strength, vivo even used a strong performance of the new research and development of customized operating system OriginOS Ocean. At the moment when OPPO and Vivo's own scientific and technological strength is gradually improving, they can naturally achieve such good results.
Domestic brands have achieved good results this year, it is indeed gratifying, today's Apple may also have tasted a rare bitter fruit of failure in the mainland consumer market, so this year, does Apple still hope to rise again and regain the throne of the first sales volume in the mainland?
Is Apple expected to become the first in mainland sales this year?
In fact, Apple's sales in the mainland market this year are likely to return to the first. Why? You know, Apple's mobile phone in the mainland market actually has a very strong market influence, or this data, we can actually see it from it.
Apple's sales in the mainland market increased by 47% last year compared with the previous year, nearly half! Since Apple's market influence is still strong, it may not be impossible to regain the first place this year.
Moreover, as we all know, Apple's requirements for the industrial chain are all excellence, and they are all survival of the fittest. This also determines that Apple products are small enough that parts may be the best, and the quality of Apple's mobile phones should be quite good. In the case of Apple's mobile phone quality assurance, it is not completely impossible to regain the first place in sales.
summary
The key data came out, not only the glory lived up to expectations, but also OPPO and vivo achieved such a good result as Apple. Although the possibility of Apple returning to the first throne in the future is still very high, we still hope that these domestic manufacturers can continue to work hard, continue to maintain and improve the current achievements, and strive to reproduce the "light of domestic products" as soon as possible.
Of course, mainland domestic smart phone companies can not be proud and complacent, but to continue to struggle, after all, in the face of domestic smart phone brands, there is still Apple, the strongest opponent, threatening its own development.