Many independent brands have launched a brand upward offensive with the occasion of new energy reform, and have achieved certain results. In contrast, the independent veteran Chery is particularly calm, it did not complete the strategic deployment of the high-end electric field at the first time, but instead sank the focus of new energy work to the field of micro-electric. Although the market was previously fought by small ants alone, it has achieved a lot of results, and the cumulative sales volume in the past 4 years has exceeded 250,000 vehicles. Later, as Hongguang MINIEV further explored the threshold for entering the micro-electric market, Chery launched the first model of iCar ecology, QQ ice cream, to fill this new blank market.
With chery aura blessing and high cost performance, QQ ice cream quickly became popular as soon as it was launched, accumulating 70,000+ orders in the pre-sale stage, and delivered 9866 vehicles in the month of listing, directly jumping to the current "second in command" of the domestic micro-electric market. In fact, in the eyes of many people, Chery's current product layout in the micro-electric market has tended to be perfect, whether it is in the field of people or boutique, there are products for consumers to choose, but Chery is not satisfied with this, a group of Chery's new micro-electric spy photos exposed, let people see Chery's ambition to create a microelectric "meta-universe".
Although the spy photo is wrapped in layers of camouflage, it can still be seen from the outline of the headlights and the shape of the front of the car, this new car is very similar to the small ant Z concept car released earlier, and the use of a large number of sharp lines and sharp angular design make it look particularly cool. On the side, the geographical gap of the car is still considerable, and the tail may adopt a more popular through-line design.
Although this car is based on the small ant Z concept car, but it is not a new model of small ant, from the "QQ" word at the end of the spy photo, it can be judged that it is the second model of chery iCar ecology. Positioning or higher than QQ ice cream, but lower than small ants, the future will be used to fill the product gap between 40,000 and 60,000 yuan.