【CNMO News】For a company, although the product is critical, the brand building is also an important task. To some extent, the higher the brand value of the company, the more favorable it is to its development in the global market. So, when it comes to brand value, which companies are the global leaders? Recently, Brand Finance, the world's leading brand valuation and strategy consulting company, released the "2022 Global Brand Value 500", CNMO takes everyone to find answers.
Brand Strength Index ranking
From the perspective of brand value, technology companies are undoubtedly the big winners. There are 50 technology companies on the list, apple, Microsoft and Samsung group, three major technology giants, together accounted for more than half of the total value of the industry's brands, of which Apple brand value increased by 35% to $355.1 billion, firmly topped the list. Ranked No. 9 on the list is Huawei, whose brand value increased by 29% to $71.2 billion, once again ranking among the top 10 brands in the world.
Brand value ranking
Brand growth ranking
In terms of other brands, ICBC ranked 8th in the ranking as China's most valuable brand with a value of US$75.1 billion. Douyin's brand value has quadrupled in the past year and it has been named the fastest growing brand value in the world.