new
year
fast
happy
Looking forward to it, looking forward to it,
The pace of the year is getting closer and closer.
Twenty-three, sugar melon sticky,
Starting today,
Officially entering the countdown to the Year of the Tiger in 2022,
New Year goods, buy new clothes, clean up,
Let's get started!
In fact, it all stems from
Chinese eternal prayer for happiness, beauty, and peace,
Hope for good fortune.
"Auspicious, good deeds; auspicious ones, the march of Jiaqing."
The longing and yearning for Ji,
Incorporating the wisdom and character of Chinese,
The most representative,
It's the year.
01
Sacrifice stoves, silkworms, New Year's greetings, feeding the year...
What are the customs of Chinese Chinese New Year?
More than 900 years ago, in the second year of the Northern Song Dynasty, tokyo was in bieliang castle.
Chinese New Year's Eve on this day, the court city well, sprinkled sweeping doors, in order to avoid evil and blessings.
In the Song Dynasty, Yu Xiao Chinese New Year's Eve "sending stoves", and pasted a new portrait of the god of Vesta on the Chinese New Year's Eve, which is called ying stove.
On this day, people wear auspicious clothes, say auspicious words, ask for jibs, najibs, and use many beautiful auspicious patterns to pin their expectations on auspiciousness.
Yang Wanli has a poetry cloud: children cook jade as silk, the middle of the Auspicious silent prayer, the child wishes to be an official early, and the little girl only asks for silkworms to be good. "Silkworm Bu" is a unique Annual custom of the Song Dynasty, using rice flour as silk, writing auspicious words on the plate, and grabbing at will to account for the blessing of the New Year.
Gifts are exchanged, gifts are given to each other, and people hope to give them to each other through the most sincere gifts.
"Grandchildren pay their respects to their grandfather, and the New Year is auspicious!"
"Eh, eh, good boy~"
The elders distributed copper coins to the younger generations, wrapped in red paper, to suppress evil spirits, and gradually evolved into the "pressing money" of future generations. The younger generation prostrates to the elders as a new year, and the relatives and friends of the same generation congratulate each other as the New Year.
On this day, people give each other gifts to "feed the year".
During the New Year's Festival, drink "old wine" for a long time, in order to ensure that the elderly are auspicious and fill the young with good luck.
The most representative fireworks of the New Year originated from the use of fire to make bamboo burst and make a sound, driving away the epidemic and sending the gods.
In the Song Dynasty, with the application of paper, the style of writing Spring Leagues and pasting New Year paintings prevailed. The Spring Festival's horizontal criticism is "shun tianxing", which means to conform to the heavens and act in accordance with indoctrination.
"Boom—"
With the arrival of Chinese New Year's Eve night, the night market in The capital city is endless, and people are singing and dancing.
The lion dance symbolizes driving away evil spirits and warding off ghosts, and the fire spray means auspiciousness. People rejoiced and prayed for smooth wind and rain, and peace and security.
For more than 900 years, customs have changed, but what has not changed is the family reunion that Chinese New Year's Eve meals, the sincerity of gifts to relatives and friends, and the beautiful expectations for a happy and auspicious life.
02
River David cultural blockbusters do addictive
Herbal tea ancestor New Year starred
"A Variety of Big Coffee Shows"
The scene depicted above is
Henan Satellite TV VS Wang Laoji
Linkage to build, heavy launch
Part of the documentary.
On the one hand, Henan Satellite TV, which frequently goes out of the circle in traditional culture, and on the other hand, the ancestor of herbal tea with profound cultural heritage, what kind of spark will be rubbed out by the collision of the two? The most emotional advertising film of the year will debut warmly before the Spring Festival, reshape the definition of Ji, and relive the feelings of home.
Henan Satellite TV has been a continuous masterpiece in the past two years, from "Dragon Boat Wonderful Tour" and "Mid-Autumn Festival Fantastic Tour" to "Dance Millennium" and "New Folk Music National Wind Night", each appearance is eye-catching. The images of Miss Tang Palace, Roselle in the Water, And Sister Tang, which are derived from the program, are even more popular throughout the country and have become frequent visitors to hot searches, these programs and images full of traditional Chinese cultural elements have made the audience feel the unique cultural charm of Henan and the long history of the Yellow River civilization, and quietly replaced the identity and cultural confidence of many netizens. They have incarnated the "tap water" of cultural dissemination, calling Henan a "treasure province".
Henan Satellite TV uses the lens language it is good at, focusing on local characteristics such as Chinese civilization, Yellow River culture, and colorful Henan, and integrates innovative artistic expressions such as sound and optoelectronics, so that excellent traditional culture can be seen, heard and felt.
In addition, the Wang Laoji herbal tea brand, which was founded in the light years of the Qing Dynasty, has a deep heritage and continuous innovation.
Guangzhou herbal tea is full of streets and alleys, Wang Laoji came to the Three Tiger Hall; there is also Shennong ZhenXi Tea, 24 flavors of Chinese magic medicine collection.
Founded in the Daoguang years of the Qing Dynasty, Wang Laoji is from the folk, has a long history, after nearly 200 years of development, the oldest qualifications "young mentality", the old bottle is new, in line with the trend, in catering to the taste of young people and is committed to preserving the original taste, creating "auspicious" culture, and the Chinese people's auspicious expectations for the New Year complement each other.
For example, in addition to the red can herbal tea, Wang Laoji incarnated as a marketing master and played the "Changeable Big Coffee Show", especially the surname totem can launched by Wang Laoji, because the netizens' high enthusiasm for orders was hot searched, and it was robbed of goods, so that it quickly exploded out of the circle.
Under the lens of Henan Satellite TV, this advertising film restores the prosperity of the past, tells folk customs, promotes Wang Laoji's "Ji" culture, and looks for the inheritance of the New Year's flavor; abandons the straightforward propaganda traces of traditional advertising films, and is a warm short film with rich cultural connotations, beautiful lenses, auspicious meanings and clear products.
It is particularly worth mentioning that the totem pot of Wang Laoji's surname approached the "ordinary people's home" with high appearance and good meaning. One surname and one totem, Wang Laoji deeply bound "Ji" with the surname totem, hoping to continue the auspicious luck of the ancestors.
Count the days, the Spring Festival is not far away, it is time to prepare new year goods, drink your own "exclusive" surname drink on the dinner table wine table, give relatives and friends their own family name custom Wang Laoji, meaning beautiful and different, what is the sense of ceremony? How can it not be pleasant?
So
Li Laoji, Chen Laoji, Zhao Laoji,
Did you arrange it?
Want to know more about Henan Satellite TV
Please pay attention to the henan satellite TV public number!
Editor 丨 Jiao Yan Producer 丨 Ma Yu