In the game industry, large companies with deep capital, it is not uncommon to acquire potential companies and studios, and even a game company with a large volume like Activision Blizzard will become the target of acquisition by others. Although it will take at least 1-2 years for Microsoft to fully acquire Activision Blizzard, most people still think it is a reliable deal.
Affected by the explosive news of Microsoft's acquisition of Activision Blizzard, Daniel Ahmad, a well-known analyst in the industry, lamented the huge income provided by EA after the acquisition of Reborn Studio, which provided huge benefits for the parent company.
In 2017, EA spent a lot of $455 million to acquire Respawn Studios, and then began a crazy gold-sucking model. After the rebirth studio was invested in EA, many of the game works launched by the studio have become popular models around the world. According to statistics:
Since 2018, Rebirth Studios' free-to-play game Apex Heroes has attracted more than 100 million players, and the buyout game Star Wars Jedi: The Fallen Order has attracted 20 million players, and the combined total revenue of the two games has exceeded $2.5 billion.
It took only five years for EA to make a return on its roots, and the outstanding performance of the rebirth studio proved its worth time and time again. In addition, EA's trust in the Rebirth Studio is also growing, and there will be more Star Wars IP works to meet players next, and fans are looking forward to "Titanfall 3" is no longer a wishful fantasy.
How long it will take for Activision Blizzard to regain its former glory after starting to work for Microsoft is not something that can be accurately predicted. But before Diablo: Immortal and Overwatch 2 were officially released, Activision Blizzard recently reported that it was working on new projects.
The news was not revealed by the uncle's party, but by Blizzard's own job advertisement.
The job posting said: "Blizzard is working on the next mission. We will embark on a whole new journey into the universe, a new home for PC, console survival games. A place full of heroes we haven't met yet, stories we've yet to tell, adventures we haven't yet experienced. It's a vast field of possibilities waiting for us to explore. ”
Based on what appears in the ad content, they appear to be working on an AAA survival game set in a new universe. In addition, the game is not in the preparation stage, but already has the content of the game to play. The specific development cycle is unclear, but it is likely to become the first original IP game released after Microsoft acquired Activision Blizzard.
It's a bit difficult to launch games that were acquired like Rebirth Studios, but Activision Blizzard does need a new title to justify itself, and fans have been looking forward to this day for a long time. Everyone wants to see if Activision Blizzard, which only produced fine products, can prove itself again.