Recently, Tesla announced the overseas price of its new entry-level compact sedan Model Q, which is $24,990, equivalent to about 159,000 yuan. It is expected to be listed in 2023, and the price after domestic production is likely to be lower. I have to say that Tesla has sold to 150,000, so how to live for other electric brands.
Now the trend of luxury brands is very obvious, or low-end, BBA has less than 200,000 models, and even entry-level luxury cars like BMW 1 Series, Audi A3, after a large discount, have come to the 150,000 price range, not to mention the previous Cadillac ATS-L let the whole people crazy big sale. If 100,000 can buy luxury brands, will there still be room for independent brands and ordinary joint venture brands?
In fact, the words can not be said so, it depends on how you look at the car, to put it bluntly, it is the relationship between the inside and the face. If you pursue face, it is of course the three-pronged star emblem of Mercedes-Benz, the blue sky and white clouds of BMW, and the four circles of Audi have a row of noodles; but if the pursuit of intrinsic quality and configuration is what, it is still an ordinary joint venture brand, especially independent brands, and various high-end configuration functions are arranged completely, after all, the car is used to drive.
Speaking of the topic of Tesla Model Q just now, in fact, there has been news that Tesla wants to launch an entry-level car to seize the low-end market, Musk did not deny it, but for the rumors that people generally believed that the new car would be named Model 2 at that time, Musk gave a firm denial, saying that he did not like this name, and now the dust has settled.
Judging from the exposed images, the Model Q will be a pure electric compact hatchback, significantly smaller than the Model 3 positioned mid-size car. In terms of appearance, the new car continues the simple design language of the Tesla family, the overall shape is relatively rounded, and the double "L" type headlights are very sharp and have a high degree of recognition.
The interior has not been exposed, but with reference to Model 3 and Model Y, it is basically the "rough room" design commonly known as the "rough room", the overall is very simple and neat, there is no excessive decoration, even the dashboard has been saved, only equipped with a large-size central control screen, all the functions are basically concentrated on the screen, looking quite futuristic.
After the overseas listing in 2023, the new car is expected to be sold in China at the same time, and will be equipped with blade batteries supplied by BYD, and the battery pack will also become part of the main structure of the body, thereby greatly reducing the weight of the body and further improving the vehicle's endurance. What surprises Tesla fans is that although the Model Q is an entry-level model, it will also be equipped with advanced autopilot technology, and even fully autonomous driving, but under the current traffic laws, it is still necessary to put the steering wheel yourself, but in a popular phrase, it is like a deposit in the bank, which can be used but must be.
It is certain that model Q is bound to usher in a wave of hot sales after listing, after all, 150,000 can buy Tesla is still very attractive, although the appearance of the interior configuration is not brilliant, but the brand itself is a productive force, Tesla's brand story and Musk's own personal charm are important factors to attract consumers, and it is the launch of satellites and landing on Mars, this kind of star sea of feelings through Tesla's model to consumers, so many people are willing to pay for it.
But for other brands, there is no need to cry "the wolf is coming", and improving their brand power and product power is the right way. In particular, independent brand electric vehicles, under the strong offensive led by brands such as Wei Xiaoli and BYD, are also forcing foreign brands such as Tesla to lower their stature and participate in the fierce market competition. It is foreseeable that with the continuous process of automobile electrification, Tesla may also release more surprising big moves, and force other brands to continue to make progress, and the good times of Chinese car consumers will continue to iterate.