In recent days, the public opinion on the price increase of new energy vehicles is very loud, first Xiaopeng Automobile announced a price increase, followed by BYD also announced a price increase, after which Volkswagen also announced that its ID series models will also raise the guidance price, and there is gossip that the Great Wall Euler will also raise the guidance price in the near future, but there is also a clear stream, Chery has announced that it will not increase the price.
New energy vehicle penetration rate is indeed improving, consumer acceptance is also improving, but the new energy vehicle is not yet to the point where consumers must buy it, in addition to some limited purchase cities sell more, other urban people on the purchase of new energy vehicles are not so strong, or after the price increase of new energy vehicles relative to fuel vehicles The cost advantage of the car has declined, so what is the consumer's willingness to buy? Is it just because there is no limit to the line?
Perhaps the collective price increase of new energy vehicles this time will pull new energy vehicles into a calm period, the development of new energy vehicles in the past few years is a bit too fierce, we may not have too much clear understanding of the depreciation rate of the cost of replacing the car, just take advantage of this calm period to think carefully, maybe when we are finished thinking, these price-increasing car companies obediently increase the terminal preferential force or reduce the price.
The car store believes that the collective price increase of the car company may be a test of the bottom line of consumer acceptance of new energy vehicles, to see how accepted everyone is, if they do not accept the estimate, they will honestly reduce the price, if they can accept it, it is estimated that every time the slope will rise. What do you think of this wave of price increases?