Non-heritage enterprises
Ji Shang is inheriting
The avenue is a promise of culture and tourism
Resurrect the past and create the future wisely
The intangible cultural heritage of evangelism represents the unique way of life of the nation
It also highlights China's growing cultural self-confidence
This issue of "Non-Legacy Enterprises" special series
Invited to the founder of the Jiudingduan brand
The eighth generation of Chinese silk reels
Tatsuen Garden, a representative inheritor of the earthen weaving technique
Share with you the wordless rhyme that contains countless Chinese wisdom
Jiudingduan Buyan Technology Co., Ltd. is a professional platform company that takes original design as the core and the innovative redesign of intangible cultural heritage as the research direction, and is committed to the research and development and production of luggage clothing, home soft decoration, scientific and technological cultural creation works, and cultural tourism project services that combine intangible cultural heritage recycled environmental protection materials and scientific and technological fashion health materials. Adhering to the in-depth and win-win contemporary industrial spirit, they will gather the strength and wisdom of non-genetic inheritors infinitely, actively build a five-in-one innovation model of "Intangible Cultural Heritage Innovation Fund + Evangelistic Research Institute + Creative Cultural Tourism Covenant Design Center + Science Manufacturing Center + Market Development and Data Analysis Center", and strive to create a trend brand of Chinese culture that combines intangible cultural protection materials with scientific and technological fashion materials and health care materials.
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One flower, one world, one package, one story
Have you ever seen the same backpack in bronze?
The concept of using Hou Yu to place things, beijing embroidery to present beauty, practical and beautiful at the same time has created this super cool bag that can be transformed into Jiudingduan. The pattern on the front of the body is decorated with a bronze dragon pattern, using monochromatic handmade Kyo embroidery, and also adding cross stitch embroidery, highlighting the combination of traditional patterns and trends.
Chenyuan, the founder of the Jiudingduan brand, introduced us to the design concept of this "bronze bag" chic shape: the cross-body bag that can be split separately on the front is inspired by the contour shape of Hou Yu, and the qi is originally a weapon of power symbol, with a simple and solemn texture, which shows its imposing majesty.
In addition to the bronze Hou Yu bag, there are palace lamp bags, chime bags, and even the modern combination of vases and backpacks, each of which is fashionable and does not lose its connotation, beautiful and practical. Seeing these traditional cultural relics and modern fashion perfect integration of art and fashion items, not only the national risk control can not help themselves, presumably the fashion celebrities can not resist the heartbeat. This is also the original intention of Jiudingduan to do intangible cultural heritage innovation - to resurrect the past and create the future intelligently.
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Origins · Inherit the ancient and pass on the new
In the name of purity
Talking about the origin of the name of "Jiuding duan", Chenyuan confided her heart to us: for "nine", Chenyuan believes that it is the largest number, representing a kind of mind and pattern; "Ding" starts from the details and represents an attitude of serious work; and "Duan" has the meaning of "correct attitude, in order to create beautiful works". Chenyuan's original intention was to achieve a clear and circular process, maintaining its original heart and purity no matter what the situation.
The original intention of the business
The master of Chenyuan is the seventh generation inheritor of Dingzhou Sibentang, and since he was a child, master has always asked Chenyuan to give young vitality to the silk culture and pass it on to more people. Therefore, Chenyuan combines the traditional silk weaving process, soil weaving and other traditional ethnic skills with the popularity of the times, turning the cultural relics that could only lie in the museum into "walking works of art". For example, contemporary national tide bags, accessories and cultural and creative products, through which they convey visual arts with Chinese characteristics to the world and become a soft cultural output of walking. It can make more people realize the traditional culture of the Chinese nation. Products that do avenue cloth are delivered by the covenant of cultural tourism.
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Balance · Vintage & Smart
With the development of the times, soil weaving has gradually faded out of people's lives, and many young people think that soil cloth is just an obsolete product of its name. How to make the works of art that people think of as "soil" recognized by contemporary youth and international recognition, and it is very important to innovate products in the original skills with the right method.
Chenyuan and her team have worked very the development of color patterns of soil weaving fabrics, as well as the combination and product application of soil weaving with other materials. "Through big data, we know what kind of products and themes the combination of soil weaving and silk is made; how to combine Dong cloth with Beijing embroidery, one of the "Eight Absolute Yanjing", as well as the national crafts of Yunjin, flower picking, and Longxiu... R&D and innovation in series. ”
The process of R&D innovation is not smooth. Chenyuan's initial business has to face many problems every day, such as "there is no suitable fabric for support, there is no brand for benchmarking reference" and so on. Walking on the new road you have opened up, you have to bear many of the risks that come with the first time. Fortunately, Chenyuan and her team broke through the barriers of risk and found innovative products that are most suitable for the development of soil weaving and silk and adapt to market demand.
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Vision and prosperity of the country
The mainland is in a period of advanced cultural recovery, from the state to the market users' perception of culture is getting stronger and stronger, more and more favored cultural products, Hanfu, cross-talk, non-heritage handicrafts and other traditional cultural products are more and more integrated into the lives of young people. At the same time, Chinese cultural craftsmen's control over intangible cultural heritage materials and skills is getting better and better, and the consumption of Chinese cultural products abroad is getting stronger and stronger. With the rise of the post-90s and post-00s, more and more domestic designers, manufacturing companies, and resource service platforms have joined the creation and marketing system of Chinese cultural products, and high-end users have increasingly recognized the value of Chinese cultural products.
At this time, the Jiudingduan brand has also ushered in the opening of the next ten years of development, even if it is necessary to draw tens of thousands of drawings and produce thousands of products every year, it is also necessary to insist on holding a show of national fashion clothing to attract international attention. It is precisely because of such a feeling and vision of Chinese culture to the world that we can persist in it for a long time. To promote the progress of the times with design, to awaken cultural self-confidence with design, and to reconquire the world's cognition of us, not to economy or war, but to beauty.
"I am glad to live with this great era and witness the beauty of China together."
Source| New Jishang Legend Studio
Editor | Yueyue