To spread the Voice of China, it is necessary to explore the way of cultural interpretation and dissemination from the successful experience of the Winter Olympic Games, and extract the wisdom and skills of Chinese narrative that can be copied.
▲ The opening ceremony of the Beijing Winter Olympics turned the most Chinese "Lichun" into a combination of Chinese and English with modern technology, so that the Chinese and English "Lichun" and "SPRING" fireworks flew in the night sky of the ancient capital of Beijing at the same time. Photo: Xinhua News Agency
"Carry forward the spirit of the Beijing Winter Olympics" series of comments:
The Summary and Commendation Conference of the Beijing Winter Olympic and Paralympic Games was held on April 8, and General Secretary Xi Jinping delivered an important speech, putting forward the spirit of the Beijing Winter Olympics of "bearing the overall situation in mind, being confident and open, facing difficulties, pursuing excellence, and creating a better future". The Beijing News will launch a series of comments on this, so stay tuned.
Text | Zhang Taofu
The Summary and Commendation Conference of the Beijing Winter Olympic and Paralympic Games was held on April 8, and General Secretary Xi Jinping delivered an important speech, explaining the spirit of the Beijing Winter Olympic Games and proposing to fully tap and utilize the cultural resources of the Beijing Winter Olympics, strengthen cultural self-confidence, and be more confident to spread Chinese voices and tell Chinese stories well. This world sports event, because of its successful holding in China, has deeply engraved China's logo and become the most culturally marked event in the history of the Winter Olympic Games.
The Winter Olympics are attached to the Chinese halo
The Winter Olympic venues that cleverly contain Chinese culture, the lively and thick "ice piers", the festive and peaceful "snow melting", the Chinese New Year flavor that comes to the face, the fragrant bean bags... Recalling these impressive details of the Winter Olympics, all of which do not contain the transmission of Chinese culture.
Because of the aesthetic blessing of traditional Chinese culture, the Winter Olympics attached a significant Chinese halo. Chinese culture and ice and snow elements reflect each other, embodying the beauty of nature, humanities and sports, and interpreting the credible, lovely and respectable image of China in the new era. It can be said that with the help of the world stage of the Winter Olympics, the profound Chinese culture has been vividly and beautifully interpreted. Although the Beijing Winter Olympics have come to a successful end, its spirit has crossed the mountains and seas, spread far and wide to the world, and promoted exchanges and mutual learning among different civilizations.
The Winter Olympics is an important stage for global communication, under extremely difficult circumstances, Beijing has dedicated a green, humanistic, simple, safe and wonderful Olympic event to the world, which has far exceeded the boundaries of physics and geography and surpassed specific events.
Thanks to China's dedicated and generous efforts and arduous efforts, the majestic support of the Chinese spirit and the blessing of Chinese culture, the Beijing Winter Olympics are destined to become one of the most humanistic and cultural events in the history of the Olympic Games. This global top sports event has effectively interpreted the "nation is the world", and the cultural significance of "Chinese Dream" and "World Dream" has been interpreted in a blended manner.
The essence of Chinese culture is broad and profound, and the essence of thousands of years of cultural accumulation is not only reflected in the tangible carriers such as the classics of sweat and cattle, but also lurks in the cultural genes passed down from generation to generation, and is also vividly expressed in the lifestyle and expression details of the descendants of Yanhuang and the sons and daughters of China. Therefore, it is difficult to load Chinese culture on a single carrier or event at one time. All this provides us with a steady stream of cultural ideas for carrying forward the spirit of the Winter Olympics and continuing to tell the Chinese story well.
▲ The opening ceremony of the Beijing Winter Olympics, the performance of the spring grass jumping, the picture of the clouds flowing, let people can't help but chant out the spring verses such as "the light rain on the sky street is as crisp as crisp, and the grass color is close but not there". Photo: Xinhua News Agency
The Beijing Winter Olympics will bring cultural enlightenment
An important cultural revelation of the Beijing Winter Olympics is that in the limited time and space, in order to achieve a scale of thousands of miles and a simple road, it is necessary to find the concepts and stories that best embody Chinese culture and Chinese spirit. Plato once said, "Whoever tells a story has the world." The broad and profound Chinese culture with unique charm needs to have eye-catching concepts and heartfelt stories as the carrier, become the medium of cultural exchange and spiritual dissemination, and realize cross-cultural exchanges and mutual learning among civilizations.
The Beijing Winter Olympics successfully interpreted Chinese culture through wonderful scenes and carefully designed concepts, and used the narrative style and ideographic techniques of "very Chinese" to fully and clearly display the ideological and spiritual forces behind it. This is the methodology that needs to be used to carry forward the spirit of the Winter Olympics and tell the Chinese story well in the future.
Another cultural revelation of the Beijing Winter Olympics is cultural self-confidence. Only if you have faith in your heart can you go far. Culture is the spiritual homeland of the Chinese nation, the spiritual code flowing in the blood of the sons and daughters of China, and a powerful pillar for the great rejuvenation of the Chinese nation. As China becomes deeply integrated into the world, culture determines how far we can go and how we interact with the world.
In building a "community with a shared future for mankind", China will certainly play an increasingly important role and is playing an irreplaceable role. The charm of Chinese culture displayed by the Beijing Winter Olympics has fascinated participants and spectators around the world, and also let the world see the cultural self-confidence of Chinese. Culture is the reason and identity for our appearance. In the future, we must also adhere to cultural self-confidence. Only cultural self-confidence can go further.
▲ On February 20, the closing ceremony of the Beijing Winter Olympics, the actors performed around the Chinese knot in the center of the field. Beijing News reporter Tao Ran photographed
Discover the way of interpreting and disseminating the culture of the Winter Olympics
Although the earth is round, it is not flat. Due to various reasons of history and reality, there are still various barriers to human cultural exchanges today, which are driven by realist interests, as well as invisible cultural stereotypes, as well as ideological prejudices, and the superposition of various factors, which have set up many tangible and intangible roadblocks for cultural exchanges and mutual learning among civilizations in the era of globalization.
To tell the Chinese story well and convey China's voice, we must not only clear the tangible roadblocks that lie in front of us, but also clean up the intangible cultural stereotypes and ideological prejudices. The Beijing Winter Olympics are a model for success. This requires us to explore the way of cultural interpretation and dissemination from the successful experience of the Winter Olympic Games, and extract replicable Chinese narrative wisdom and techniques.
The key is that culture cannot be said in terms of culture, and the interpretation of the Chinese spirit and Chinese culture in the Winter Olympics is not naked preaching, but is expressed in a sensual, freehand, and implicit way, expressing the meaning and value through a figurative artistic conception, and fully dispatching the power of new science and technology. The expression of full sense of science and technology gives Chinese culture a distinct modern style, which is very flexible. To carry forward the spirit of the Winter Olympics, we need to take advantage of Chinese culture, rely on specific imagery, tell naturally, tell the story, and reach the hearts of the people without preaching.
Moreover, cultural communication is not a one-way communication that only cares about one's own feelings, but requires two-way or even multi-directional communication. As a cultural festival, the Winter Olympics have successfully integrated Chinese culture and olympic spirit, making it difficult to distinguish the boundaries between China and the world and promoting mutual understanding and cooperation between each other. We must also take the initiative to open our hearts, break the barrier, and show the world the image of China's friendship and inclusiveness.
Finally, to carry forward the spirit of the Winter Olympics, it is necessary to play a good combination of government and civilian communication forces. On the one hand, we should make full use of the heritage of the Winter Olympics and actively hold influential international events and cultural activities; on the other hand, we must give full play to the advantages of non-governmental communication to the outside world, stimulate the strength of the people, better spread the Chinese story and Chinese voice, and let more people in the world know and contact the real China, the real China, and the living China.
|, a special writer of the Beijing News Zhang Taofu (Executive Dean and Professor, School of Journalism, Fudan University)
Edit | Xu Qiuying
Proofreading | Zhao Lin
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