On January 25, the research institute TrendForce released a report that it is expected that global TV shipments will reach 217 million units in 2022, and the high-end TV market will become more and more fierce.
This year's high-end TV market is still mainly competing with mini LED TVs and OLED TVs. Mini LED TV, since TCL released the first mini LED TV in 2020, this technology has gradually been recognized by various manufacturers. In 2021, Samsung launched a series of large-size 4K and 8K mini LED flagship TV products, with shipments exceeding 1.5 million units in the first year, driving global mini LED TV shipments to 2.1 million units.
In addition to Samsung, TCL, LG, other brands will also lay out mini LED TVs, mini LED TVs this year's shipments are expected to exceed 4.5 million units. Sony at CES at the beginning of this year, in addition to the 55-inch, 65-inch use of Samsung's QD-OLED panel, other higher sizes are used mini LED backlight panels. Sony has become a brand that owns oled and mini LED TVs like Samsung and LG.
In terms of high-end OLED TVs, Samsung has vigorously developed large-size OLED TVs with the help of its own QD-OLED panels. In 2021, due to the soaring price of LCD panels in the previous two years, brands vigorously laid out the OLED TV market, and the latter's growth rate in 2021 was as high as 70%. This year's growth rate is bound to slow down, the growth rate or around 27%, the main panel providers are still Samsung display and LG display.
At this stage, mini LED TV and OLED TV are two-line parallel development, and there is no replacement relationship for the time being. OLED TVs will not display the same picture for a long time, it is not easy to burn screen, and at the same time, it can achieve a very low response time. Mini LED can easily achieve high brightness, more suitable for watching HDR movies, etc., both have their own advantages.
If the small partner goes to the offline TV store to watch, the contrast of the OLED TV is much higher than that of the LCD TV, which will be more pleasing to the eye. Taking the budget of 8,000 yuan as an example, consumers can buy 86-inch Redmi TV, and they can also buy 65-inch Xiaomi OLED TV, which depends on whether consumers pursue size or picture quality.
It is worth mentioning that after the price correction in the second half of last year, the price of LCD panels fell back to a relatively stable level. In particular, the price of TV panels below 39 inches is close to the cost price of panel manufacturers, and brands have greater pricing space, while the shipment of small-size panels will increase significantly, and consumers will be more affordable to buy monitors this year.