Some time ago, I was poked in the tears by a video. This is a short film that supports the promotion of the 2022 Beijing Winter Olympics. In the video, new and old animation characters such as Sun Wukong, Snow Child, Erlang Shen, and Ao Bing are on the battlefield, Huluwa forms an ice hockey team, and Nezha and Ao Bing play double skating. These animated characters break the dimensional wall and form the "Chinese Fairy Tale Alliance" to play ice and snow sports!
As soon as they appeared, I was in tears, these animated characters are accompanied by the 70s, 80s, and even some of the 90s who grew up, ah, say that it is our childhood, it is really not too much. Unexpectedly, the Shanghai Fine Arts Film Studio invited these "old friends" back in this way.
Can you still think of this age-related logo? Behind it is the childhood of several generations of Chinese people.
"Haunting the Heavenly Palace", "Huluwa", "Shuk and Beta", "The Three Monks", "Black Cat Sheriff"... Too many childhood memories come from Shangmei, I think that children from the 70s to the early 90s, almost everyone can find a classic that belongs to their own minds. And these animations all come from the Shanghai Fine Arts Film Studio.
Shanghai Fine Arts Film Studio was established in April 1957. It is the largest fine art film studio in China and one of the oldest animation studios in China, producing animation films accounting for more than 80% of the country's fine art film production, gradually forming the style of Chinese art films.
China's earliest ink animation film "Little Tadpole Finds Mother", the earliest animated feature film "Iron Fan Princess", and the pinnacle of Chinese animation history, "The Haunting of the Heavenly Palace", are all from the Shanghai Fine Arts Film Production Factory. The animation of Shangmei Factory is not only a childhood memory, but also a history of the development of Chinese animation, and has also been hailed as the hope of Chinese and even Asian animation.
<h1 class= "pgc-h-arrow-right" > there is a kind of pride called "Shanghai Fine Arts Film Studio"</h1>
1961 "The Haunting of the Heavenly Palace"
"The Great Haunting of the Heavenly Palace"
"The Haunting of the Heavenly Palace", which is regarded as a classic by countless people, took 4 years from preparation to completion, and won the award as soon as it was released.
According to incomplete statistics, "The Haunting of the Heavenly Palace" has been screened in 44 countries and regions, and has participated in 18 international film festivals held in 14 countries and regions, and won 3 awards.
At the time, the French newspaper Le Monde praised:
"'Haunting the Heavenly Palace' not only has the beauty of American Disney works, but also the plastic arts are something that Disney art can't do, and it perfectly expresses the traditional Chinese art style."
The Associated Press in the United States also gave high praise:
"The United States is most interested in 'Haunting heavenly palace', because this film is very beautiful, a bit like 'Fantasia', but more exciting than Disney's work. The United States would never have made such a cartoon. ”
1980 Snow Child
"Snow Child" tells the story of the snow child who sacrificed himself to save the little white rabbit, and the story writer integrates the physical phenomenon of snow encountering heat into liquid into the story, which is probably the earliest scientific enlightenment knowledge point that children are exposed to.
However, this animation may be a tragic ending that is not much in the United States Factory, and many people have shed tears for it in their childhood.
The Three Monks (1980)
"One monk carries water to drink, two monks carry water to drink, and three monks have no water to drink." The anime is based on a Chinese folk proverb. From the beginning of the three monks without water to eat, to the later storyline of the three working together to fetch water, the social trend of "people's hearts are united, Taishan moves" is expressed in the animation. Cooperation is a win-win situation.
1980 "Nine Colored Deer"
This should be the most beautiful color scheme in childhood memories. The story material of the cartoon is derived from the Dunhuang murals, and the tone, style and original appearance of the Dunhuang murals are restored as much as possible. When I was a child, although I was not more troubled, I could also see which one was a good person and which was a bad person in the anime, and for the first time I knew that people's hearts are sometimes sinister.
1984 Black Cat Sheriff
The witty black cat sheriff, the heroic white cat squad leader, the handsome white pigeon inspector, the nasty and slippery criminal "one ear", everything is still fresh in people's minds.
Thirty-two years ago, after the first five episodes of Black Cat Sheriff aired, it disappeared forever in the words "Please watch the next episode.". There was no goodbye, no echo, and everything came to an abrupt end.
1986 "Huluwa"
"Huluwa, Huluwa, Seven Flowers on a Vine", this popular theme song together with "Hulu Brothers", along with the post-70s, post-80s and even some post-90s have gone through the most beautiful childhood, it can be said that the children's favorite cartoon of the year, it is the peak of the Shangmei Factory.
Classic animation like this, there are really too many on the Beauty Factory.
In that era of being "dominated by the Us factory", there was no high-definition picture quality, no 3D special effects, and no current computer graphics technology conditions, but those classic character images and every story told us the truth are forever printed in the depths of our memory.
Someone said: "China's animation dream, not in the future, must go back to the past to see." "Indeed, for various reasons, in our animation market in the past 20 years, there have not been some animations that can surpass the classics of the Shangmei factory, but more of the plots of hundreds of episodes are you chasing me, no connotation, shoddy animation stories."
And those of us who have seen the most brilliant generation of Chinese animation, when we think that the children now see on TV are no longer the vivid Dunhuang mural style, no longer have the agility of national wind and water ink, no longer have a unique way of presentation: animation, puppets, paper-cutting, origami, it is very painful. Good classics should be passed on.
Perhaps feeling everyone's attachment to classic animation, Shanghai Fine Arts Film Studio produced a set of "Chinese Classic Animation Collector's Edition", a set of 70 books, and selected 33 outstanding award-winning works of Shanghai Fine Arts Film Studio, which is quite collectible.
First put on a "family portrait" for everyone to see, is it just look at the animated image of the cover, it is full of memories?
<h1 class= "pgc-h-arrow-right" > influence the classic inheritance of a generation</h1>
These classic animated images and storylines convey positive values to children. Watching stories, not preaching, it is easier to have a sense of substitution, children imperceptibly feel the beauty and ugliness of good and evil, and learn good qualities such as love, kindness, courage, and persistence. The 33 stories cover mythological stories, folklore, literary masterpieces, historical stories, folk proverbs and other themes, all of which are familiar animations!
This set of books not only takes children to understand traditional culture, but also helps children accumulate writing materials through rich themes and concise sentences.
For example, the folk tales of edutainment, "Mr. Nan Guo", "Mr. Dong Guo and the Wolf", "Cao Chong Called the Elephant", "Jigong Fighting Crickets", "Sandpiper And Mussels Fighting" and so on.
There are stories that allude to children's bad habits, such as fairy tales such as "The Dirty King", "Three Monks", and "Waiting for Tomorrow", which replace "preaching" through interesting stories, so that children can change their bad habits in happiness. Isn't this the same as today's habit-forming picture books?
There are also stories that let children use their brains, take the initiative to think, and overcome difficulties, such as: "Fishing Boy", "Fox Cake", "Shy Yellow Warbler", "Panda Department Store" and so on.
In the book "Chinese Classic Animation Collector's Edition", every story and each image has a unique and excellent character, and this character will be silently passed on to children in reading. Children have a deeper understanding of truth, goodness and beauty from different storylines.
<h1 class="pgc-h-arrow-right" > animated-level illustrations for films</h1>
The illustrations in this set of books are all from high-definition reproductions of the highlights of the animated film. After many years, looking at them with the current eyes, you can also feel a high artistic standard.
This set of books is equivalent to moving a "paper animation" to the baby to move home.
<h1 class="pgc-h-arrow-right" > exquisite collection of small folios, extremely cost-effective</h1>
This set of books is a small folio, the figure is: 14X14CM, a very thin and small, convenient for children to go out to carry, anytime, anywhere, take out can be read.
Imported soybean ink printing is used to ensure the safety of children.
How popular is this set of books? Once sold 40,000 sets in Via's live broadcast room in 2 minutes!
This set of books is not only suitable for parents and children to read together, but also suitable for our generation to buy a set of treasures. Or giving it to a friend as a souvenir of a good childhood memory is a good choice.
This time also for everyone to apply for a very preferential group purchase price, a full set of 70 volumes as long as 99 yuan, flat down only more than a piece of money, really worth it.
Click on the merchandise card below to purchase it.
#pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } /*pc 样式*/ .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: " "; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https://lf3-cdn-tos.bytescm.com/obj/cdn-static-resource/pgc/v2/pgc_tpl/static/image/commodity_buy_f2b4d1a.png); }
Chinese Classic Animation Collector's Edition is 70 copies for ¥99 purchase
Although the domestic animation industry still needs time to rise, the brilliant achievements of Shangmei Factory can still be remembered.