2021 is the harvest year of Great Wall Motors, not only the number of new car orders continues to soar, but also the performance is particularly eye-catching. On January 23, Great Wall Motor released a performance report: Great Wall Motor's total operating income in 2021 was 136.317 billion yuan, an increase of 31.95% year-on-year, net profit was 6.781 billion yuan, an increase of 26.45% year-on-year, and the average selling price of bicycles exceeded 106,400 yuan, an increase of 14.50% year-on-year.
This achievement is indeed worth celebrating, especially in the context of the current automobile market has not yet come out of the "cold winter", Great Wall Motors still shows a high-quality development trend. Judging from the main data, Great Wall Motor's revenue, net profit and sales volume will maintain growth in 2021, which shows that it still maintains its leading advantage. It is worth mentioning that the price of Great Wall Motors's bicycles exceeds the height of 106,400 yuan, which should be one of the best in its own brand passenger cars.
Sales exceeded 1.28 million units, and sales increased twice
Looking back at 2021, the mainland auto market is facing severe challenges, both the capriciousness of the epidemic and the shortage of chips. In this context, Great Wall Motor's new car sales in 2021 still exceeded 1.28 million units, an increase of 15.2% year-on-year, not only setting a record high in sales, but also achieving the achievement of selling more than one million vehicles for six consecutive years.
The growth of Great Wall Motor's sales is naturally inseparable from the hot sales of its products. The Haval brand is still the main force in the sales growth of Great Wall Motors, with cumulative sales of 770,000 vehicles last year, an increase of 2.6% year-on-year, and the core main Haval H6 annual sales of 370,000 vehicles, which undoubtedly won the first place in the SUV market again; the electric vehicle brand Euler got a report card of 135,000 units throughout the year, an increase of 140% year-on-year. Weipai, which focuses on the high-end market, has accumulated sales of 58,000 vehicles and more than 450,000 cumulative users throughout the year; tank brands have delivered 85,000 vehicles throughout the year, ranking first in China's hardcore off-road vehicle market; Great Wall pickup trucks have sold 233,000 vehicles in 2021, and the cumulative global sales have exceeded 2 million vehicles.
Overseas, Great Wall Motors is also favored by the majority of consumers. Great Wall Motor sold 142,800 new vehicles overseas in 2021, an increase of 103.7% year-on-year, with cumulative overseas sales of more than 900,000 vehicles, and the whole vehicle was exported to more than 170 countries, which is an important component of Chinese automobile brands going overseas.
The average price of bicycles exceeded 106,400 yuan, and the transformation of the Great Wall took effect
Coincidentally, in addition to rising sales, The "average bicycle price" of Great Wall Motors in 2021 is also rising. Especially since the second half of 2021, Great Wall has successively launched high-end models such as Haval Big Dog 2.0T and Wei brand Mocha, further increasing the proportion of high-end model sales, with an average price of more than 106,400 yuan, not only ranking among the top Chinese brands, but also surpassing many mainstream joint venture brands.
"Average bicycle price" is an important indicator to measure the brand power, product strength and user recognition of an enterprise. The continuous increase in the average price of Great Wall Motors' bicycles is inseparable from its previous investment in research and development funds. Based on the insight into consumer needs, Great Wall Motors has carried out comprehensive planning for product development for users and scenarios, released three major technology brands of "Lemon", "Tank" and "Coffee Intelligence", and launched a number of core technologies such as Lemon Hybrid DHT, Dayu Battery, 3.0T+9AT/9HAT Powertrain and so on.
At present, Great Wall Motors takes the three major technology brands as the cornerstone and launches a number of Internet celebrity models including the third-generation Haval H6, Haval Kugou, Euler Lightning Cat, Salon Mecha Dragon, Tank 500, Weipai Mocha DHT PHEV, Latte DHT and so on. As the three major technology brands of lemon, tank and coffee intelligence continue to empower new models, the competitiveness of Great Wall Motors' products will continue to increase.
However, for Great Wall Motors, the road to comprehensive transformation has just begun. Great Wall Motors has long been soberly aware that although the sales data brought by relying on low prices to grab the market is good, it is not a sustainable development road for car companies, and only by launching high-quality products and continuous innovation can it maintain a competitive advantage in future development.
Next, Great Wall Motors will continue to deepen the new track of new energy and intelligence, continue to promote category innovation, and accelerate the transformation to a "global intelligent technology company". It is reported that Great Wall Motors has put forward a higher sales target in 2022 - to achieve annual sales of 1.9 million vehicles, an increase of about 48.32% over 2021. In terms of products, Great Wall Motor will launch 19 new models in 2022, which is very worth looking forward to.
Looking at the entire automotive industry, Great Wall Motor's 2021 answer sheet is quite eye-catching, whether it is sales, total revenue or growth quality are remarkable, which also proves that it has great development potential and competitiveness. Of course, under the situation of shrinking fuel vehicle market and fierce competition for new energy vehicles, the great wall motor scenery data is also full of challenges, but its ability to resist volatility is still strong. We have more reason to believe that under the leadership of rich product matrix and high-end technical strength, Great Wall Motors is also worth looking forward to in 2022.