Author: Zhang Sheng
Source: Mingjin-wang (ID: mingjin-wang)
(The first article was first published: Mingjin Network, picture source: Network)
The surging tide of new energy vehicles, Mercedes-Benz can not catch up.
Under the wave of the owner's roar, Mercedes pretended not to hear!
One
Mercedes's first electric car flipped over, very thoroughly!
Mercedes-Benz and electric cars? Many people may be the first to jump out of this idea.
Mercedes-Benz of course has electric vehicles, but the sales are very miserable, Mercedes-Benz EQC is the first electric vehicle under Mercedes-Benz, launched in November 2019 in China, priced at more than 500,000, after a sharp drop of 180,000 in 2021, the first 11 months sold 5411 vehicles, less than the three new forces in a month's sales.
What's more tragic is that this electric vehicle has a poor endurance, and there are serious quality failures, including core components such as power batteries and German imported motors, and they are "not repaired", becoming a veritable "electric father", but Mercedes-Benz has done nothing.
On January 18, in a rights defense group of more than 300 car owners, 68 angry car owners joined forces to issue a joint statement to Mercedes-Benz: asking Mercedes-Benz to disclose the truth, recall the problem vehicle, and return and replace the owner, to be worthy of Mercedes-Benz's century-old signboard!
As soon as the news came out, Mercedes-Benz was quickly pushed on the hot search, and it was indeed the "strength" to go out of the circle, which was the background color of Mercedes-Benz!
Only this time, the Mercedes-Benz, which finally caught fire, was silent, and the century-old luxury car was confused.
Two
It is difficult to imagine, in order to be on the hot search, Mercedes-Benz can fight how much?
Other brands are proud to be praised for their positive image, but Mercedes-Benz does not hesitate to be scolded and forcibly attract the public's attention.
1, has always been someone else's copycat Mercedes-Benz, Mercedes-Benz will actually copy others.
At the end of 2020, Mercedes-Benz released an advertisement called "More than One Standard" in the circle of friends, intending to use the story of NBA superstar Iverson to promote its 1.33-ton engine, implying that "small people also have big energy".
However, sharp-eyed netizens found that the "Iverson" in the advertisement was not Iverson himself, but a figure similar to Iverson, and the name changed from "Iverson" to "Iversen". That is to say, Mercedes-Benz did not ask Iverson to endorse it, which was a clear and dangling copycat advertisement, and then Mercedes-Benz also admitted it and publicly apologized.
2, in the eyes of others as a "brand killer", Mercedes-Benz does the opposite, greeting guests.
In March last year, a sentence "Intel's vision is too high, higher than my vision of picking objects", yang Kasa, the spokesperson who stepped on the feet of men across the country, was directly scolded on the hot search.
In October, Mercedes-Benz still found Yang Kasa to advertise, and sure enough, once exposed, Mercedes-Benz was also brought on fire, even if it was ridiculed.
3, strong rubbing insults to China hot spots, Mercedes-Benz can even discard the bottom line.
Chinese photographer Chen Man was scolded by netizens for squinting at LV's "Dior" advertisement, and Mercedes-Benz did not see it.
The squinting model advertisement released by three squirrels a few years ago was exposed, so that the snack giant suffered heavy losses from the whole network boycott, and Mercedes-Benz did not matter.
A month later, Mercedes-Benz's squinting advertisement came, and it was really "appearance, that is, focus", mercedes-benz, which was scolded by the whole network, and quietly landed on multiple hot search lists.
It seems that in mercedes-Benz's view, this is not a scolding sound, but a rolling traffic and the sound of consumers pulling out their wallets.
Mercedes-Benz may prefer to believe that they can also be scolded by Chinese like Tesla, and at the same time be bought by Chinese!
Three
A hundred years of Mercedes, to the death are unwilling to admit the reality of their fall on the altar.
The noble brand image of Mercedes-Benz in the past has long been gone, and only "high" and "expensive" remain.
Even Mercedes-Benz itself did not dare to imagine that behind all this, it was only two or three years.
How far has the quality of Mercedes-Benz's fame fallen?
Mercedes-Benz recalled less than 200,000 vehicles in China in 2018, more than 1.45 million in 2019, and more than 800,000 vehicles in 2020 due to the epidemic.
In 2021, 2.78 million vehicles were directly flown, and more than 2.6 million vehicles were recalled in a single time, setting a record, so it is no wonder that consumers have been given the nickname "Recall King".
That is, from 2018 onwards, Mercedes-Benz's quality problems began to appear on a large scale, and oil spills, broken shafts, engine noise and other problems that you can think of have occurred.
In addition to assembly problems and product design defects, the reduction of allocation for the Chinese market is also an important factor, such as Mercedes-Benz under the slogan of "reducing the maintenance costs of Chinese consumers", some of the materials of several models are replaced by aluminum alloys to steel, resulting in vehicle safety failures and quality hazards, and various door incidents emerge in an endless stream.
The most representative is the Xi'an female car owner rights protection incident in April 2019, 660,000 buy Mercedes-Benz, before opening a 4S store on the oil spill, many times communication fruitless, and then staged a scene of hood rights protection, under the collective condemnation of many media and netizens, the regulator intervened to protect their legitimate rights and interests.
Since then, Mercedes-Benz has not repented, and foshan, Lanzhou and other places have successively experienced "hood rights protection" storms, some have been solved, and some have not been solved.
Other quality issues are one after another:
Just bought a Mercedes for 7 days, suddenly broke down on the highway.
Mercedes-Benz, bought for 590,000, just opened a 4S store for 15 minutes, and the wheels can fall off.
More than 300,000 Mercedes-Benz bought in 4S stores was actually an accident car...
There are countless similar cases, even if there is a problem, the key is that these incidents are almost without exception all been ripped off by Mercedes-Benz, throwing pots, really do not walk maintenance, are forced to change the car in a hurry, some people have spent a year or two to defend their rights, more people can not afford to think that they are unlucky...
Four
Why is Mercedes so horizontal? They are all spoiled by the Chinese people!
1 month after the Xi'an Mercedes-Benz incident, Mercedes-Benz's most worried thing did not happen, but on the contrary, China's sales once again hit a new high in the same period, the car is not enough to sell, will you care about those who may never become their own customers?
In 2021, Mercedes-Benz, together with BMW and Audi Germany's "three fools", once again won the top three in China's luxury car sales list, which is the biggest confidence of Mercedes-Benz.
This confidence, even once large enough to influence local policies, in the early stage of the outbreak of the epidemic, can ignore the requirements of the situation to give themselves "special approval", which shows how much arrogance has reached!
Perhaps only in China, there will be such a spectacle: the most rights-protected luxury car is Mercedes-Benz, the most expensive car to buy is Mercedes-Benz, the two groups of people do not interfere with each other, look down on each other, there are constantly new owners to beat their chests to join the rights protection team, and there are more users who come with the reputation of Mercedes-Benz luxury cars.
It may be more difficult for the Chinese people to give up their obsession with the so-called luxury car that has long been outdated than to solve a bunch of problems with this luxury car!