This wave of electric vehicle price increases is huge.
Tesla announced a month ago that the Model3 and ModelY have increased prices by 10,000 and 21,000 yuan respectively, faw-Volkswagen ID.6 has also increased by 5,400 yuan, and Nezha, GAC and SAIC-related electric vehicles have also begun to increase prices.
This wave of price increases has not only brought pressure to consumers to buy cars, but also to car companies.
It's just that this wave of price increases has brought a little different market feedback, when Tesla rose prices, a group of people pretended not to know, silently bearing the pressure of price increases to swipe the Model 3, but as soon as the price of domestic cars rose, the sudden change in painting style had to give them a "unacceptable" hat?
In fact, this wave of price increases, domestic cars do not want ah, especially last year's largest sales of BYD, because some people think that BYD price increases are to make more money.
However, if BYD wants to make more money, it can set a higher price for Qin PLUS DM-i at the beginning, such as a starting price of 129,900, after all, as the first model of DM-i, no one knows where the price height of DM-i is.
Set a higher price at the beginning, the market will not have much resistance, BYD can get more profits.
But apparently, BYD did not do this, the price of Qin PLUS DM-i is cheaper than many fuel vehicles, its starting price is only 105,800, the low is surprisingly low.
The price increase is that the cost cannot be tightened, and the entire industry has encountered this pressure, tesla, Volkswagen, BYD, and Ningde era. Can't accept the price increase, there is no way, this is the reality of the industry.
On the one hand, the heat of new energy has gone up, this new track does not need a lot of subsidies to promote market development, last year the new energy penetration rate has exceeded 20%, which means that two of the 10 cars are new energy, which is not bad for a new track, reducing subsidies does not mean that there are no subsidies.
There will be certain subsidies to promote in the future, but the subsidy strength has been reduced, which has been expected before, so consumers need to start new energy at the right time.
After all, the visible direction is that after the decline in new energy subsidies, the sales pressure of enterprises increases, and price increases are inevitable.
On the other hand, the production cost of the enterprise has indeed increased, the battery cost, the chip cost, last year there was already news broke, the battery upstream industry chain price increased frequently, lithium battery positive and negative rare metal cost increase, such as BYD, the battery production cost alone has increased a lot, which greatly exceeded the pricing strategy of the year.
For a benign enterprise, profits and R & D investment will be flexibly controlled, the cost is high, the price will rise, after all, the company is not qualified to help the market resist this pressure.
And last year experienced not only battery cost pressure, but also chip cost pressure, price increases are not difficult to understand.
In a word, it is impossible to have someone to pay for the new industry all the time, and in the end, even the final purchase tax subsidy may be cancelled, and the final result is that the cost of buying a car is higher.
The return to see the decline in subsidies is fundamentally that the policy feels that more and more people accept new energy, and there is no need to invest a large number of subsidies to promote the development of an industry, because the industry has gradually matured.
This is not necessarily a good thing for successful companies such as BYD and Tesla, although the subsidies are reduced, but more and more people will buy electric vehicles in the future.