Yangzhou will introduce a policy to promote automobile consumption and build a platform to help enterprises

The Changchun Road Night Market, which became popular last summer. Profile picture

Consumption is known as one of the "troikas" that drive economic growth. The reporter learned from the Municipal Bureau of Commerce yesterday that in order to boost consumer confidence and stimulate market vitality, the city officially issued the "Several Measures on Expanding Commercial Circulation to Promote Consumption Growth", what are the highlights of the new policy? What impact has it had on your life and mine? The reporter invited the heads of relevant departments to interpret it for you.

Promotional fees

Our city will be introduced this year

Automobile pro-consumption policy

Issuing consumption vouchers can enhance residents' marginal consumption tendencies in a short period of time and amplify the "multiplier effect". The data is the most convincing: on December 28, 2021, the city issued the first batch of 5 million yuan of supermarkets and catering consumption coupons, and the 100,000 consumption coupons issued were actually written off 73,200 pieces, and the amount of consumer orders was 10.3335 million yuan, with a leverage ratio of 2.81.

"This year, the city will introduce a car promotion policy to explore the issuance of car purchase subsidies of different denominations for new car buyers." Zhou Dengchang, deputy director of the Market System Construction Operation and Consumption Promotion Division of the Municipal Bureau of Commerce, introduced that all parts of the city will also issue consumption coupons to supermarkets, catering, home appliances and other fields according to local conditions, and organize large supermarkets, commercial complexes, home appliance stores and other centralized promotional activities to achieve sustainable consumption promotion activities throughout the year.

In order to promote the implementation of the policy and see practical results, this year, the Municipal Bureau of Commerce also planned a series of special consumption promotion activities, including but not limited to organizing the issuance of consumption coupons, replacing old home appliances with new ones, home appliances going to the countryside, selecting a new round of "old brands", and demonstration stores in the city of gastronomy.

It is understood that the city will also take "good place, good life" as the theme, around the "monthly activities, seasonal seasons have characteristics", hold "fireworks March consumption month", "Mid-Autumn Festival National Day • double festival" and "New Year goods street" and other festival promotional activities; relying on the "World Capital of Gastronomy", to create Chinese morning tea culture festival, Huaiyang cuisine festival and other food festival brands, diversified food promotion activities.

Helping businesses

Build an Internet platform,

Help enterprises "eye-catching drainage"

Last year, the city supported a total of 55 e-commerce projects, allocated 12.9465 million yuan of support funds, and helped 2 e-commerce parks to reduce taxes and fees by 1.09 million yuan. On the day of "Double 11" last year, yangzhou electric toothbrush sales hit the first place on the Douyin platform, and wuting buns reached the first place in the country in the frozen product sales category of the Douyin platform within 2 hours of broadcasting... Despite the impact of the epidemic, the city's traditional commercial and trade enterprises have basically stabilized the pace of development because they have hitched a ride on the Internet "express".

In 2022, the city will further cultivate and expand e-commerce carriers, encourage the introduction and cultivation of e-commerce platform enterprises, and create a number of comprehensive, industry vertical, cross-border e-commerce, service industries, social (live) classes, rural agricultural products and other types of e-commerce platforms; create characteristic consumption blocks, e-commerce live broadcast bases, Internet celebrity punching places; build various types of enterprises and Ali, JD.com, Douyin, Meituan and other well-known e-commerce cooperation platforms to help enterprises "attract attention and drain".

The city will also guide the development of the night economy, continue to build the Slender West Lake "Two Clear Moon" cultural tourism agglomeration area, Dongguan Historical and Cultural Tourism Zone, Jinghua City Business Circle, Wenchang Commercial Circle and other night consumption scenes, encourage enterprises to develop night sightseeing routes and products, extend business hours, promote the construction of "late night canteens", 24-hour convenience stores, "unmanned supermarkets" and so on, enrich the night consumption format, and activate the night consumer market.

"In the next step, we will combine the actual situation of expanding circulation and promoting consumption, coordinate and optimize the direction of the use of special funds for business development, further clarify the scope of application of relevant policies and measures, the types of projects (activities), the declaration process, the amount of rewards and compensation, and promote the implementation of the policies." Zhou Dengchang said. (Chen Gaojun)