Pickup trucks in the early days for consumers, whether at home or abroad, can not get rid of the "tool" attribute, resulting in consumers for pickup trucks have been in a misunderstanding, the pickup truck market has been in a downturn; in 2021, in the face of the epidemic and other uncertainties, as well as the real estate adjustment brought about by the reduction of engineering demand, the pickup truck market ushered in a more severe test.
Under such a severe background, the domestic pickup truck market still has a brand's performance in 2021, which is breathtaking - the Great Wall pickup truck.
The only "light" in China's pickup truck market
As the leader of domestic pickup trucks, Great Wall Pickup has made many decisions and market innovation strategies in 2021, and after a high degree of feedback from consumers and the market, in the pickup truck market in 2021, Great Wall Pickup has created more records and honors from Chinese pickup brands.
According to statistics, the sales of Great Wall pickup trucks in 2021 reached 233,000 units, an increase of 3.6% year-on-year, ranking the champion throne, and in the market, with a riding performance, leading the second place up to 165,000 vehicles, in the domestic pickup truck market, great wall pickup trucks are not afraid of any opponent.
In terms of overseas exports, the export sales of Great Wall pickup trucks reached 43,599 units in 2021, accounting for 18.7% of the total sales, which was deeply recognized by consumers in overseas markets.
Speaking of the current influence and performance of the Great Wall pickup truck at home and abroad, it is necessary to mention the star product with a high rate of appearance - the Great Wall Cannon.
2021 annual Great Wall Gun sales of up to 127,940 units, an increase of 11.4% year-on-year, a total of 18 months of sales of more than 10,000, continue to win the champion of pickup truck sales, listed for two years, sales exceeded 200,000, becoming the fastest to break through 200,000 sales of China's high-end pickup brand; after the release of the Great Wall Cannon, the Great Wall pickup quickly ushered in its own "era", resulting in the global sales of Great Wall pickup trucks exceeded 2 million, is also the only pickup truck brand in China to enter the "2 million club"; It also confirms that the hard power of Great Wall Pickup's own products is satisfactory to the majority of consumers.
After the great wall cannon was listed overseas, it quickly won many heavy awards, in the Australian and New Zealand market, the great wall cannon won the authoritative media annual "best pickup" award, in the first month of listing in Chile, it won the "best pickup of the year" authoritative award known as the "Oscar" of the Chilean automobile industry, in South Africa, the Great Wall Cannon in the double-row pickup truck category, pressure Ford and Isuzu and other brands, strongly entered the "2021 best model of the year" final, becoming the final model of south African pickup trucks.
The unique innovative design and a variety of "customized" products created for consumers' various car scenes will make the Great Wall Cannon bloom its own brilliance in 2021, and in the face of the future market, the Great Wall Cannon will certainly be able to use its unique characteristic attributes and the "customization" strategy of listening to consumers' voices to make consumers more fond of it.
In 2021, the sales volume of the global medium-sized pickup truck market, the sales volume of the Great Wall pickup truck ranks fourth in the world, only 30,000 from the third place Isuzu, the Great Wall pickup truck is also the only domestic brand in the top ten of the global sales list, as the only Chinese pickup brand in China, it is also to bear the heavy responsibility of China's pickup truck, the world's fourth throne, for the Great Wall pickup truck is not the end; according to the current trend of the development of the Great Wall pickup truck at home and abroad, as well as the recognition and future potential of the Great Wall Cannon in the market, Great Wall Pickup wants to enter the top three positions in the world, and has great opportunities and strength under the joint development of products and markets.
A brand strategy to think about for your users
After a long period of development in the automobile market, consumers' choice of cars is not limited to the product itself, brand and culture have also become a factor that consumers value very much, Great Wall Pickup truck in 2021, through the integration of innovative thinking, close to user initiatives, so that consumers truly understand and love the "pickup culture".
What is innovative thinking? Is the brand is not stuck to tradition, the Great Wall Gun is the best example, this year in the three large auto shows, the Great Wall Gun has shown an innovative thinking strategy; Shanghai Auto Show, the Great Wall Gun officially released the "Shell Plan", the formation of "5 guns and 3 bullets" onshore strongest pickup truck aircraft carrier team, and then in this year's Chengdu Auto Show and Guangzhou Auto Show, really witnessed the innovative thinking of the Great Wall Gun, with the rolling car gun, travel gun, supercar concept car and black bullet and other models unveiled, so that the majority of consumers really appreciate, Pickup truck can also have multi-scene, multi-thinking, multi-innovative product capabilities, which is also the Great Wall pickup truck, in the innovative thinking, to give users a more diversified purchase concept; especially the supercar pickup concept car, once unveiled, directly brush the circle of friends, it can be seen that the user's recognition of the great wall pickup truck innovative thinking, the Great Wall pickup truck in the product itself, as always, to maintain high quality requirements, which is why consumers love the Great Wall pickup truck is an important reason.
In terms of being close to users, the Great Wall Pickup truck and the user to build an Internet user ecology belonging to the "pickup truck", at present, the Great Wall Cannon APP fans exceeded 600,000, for many fans to set up a "cannon alliance", the establishment of 31 provincial teams across the country; in 2021, the Great Wall Cannon and the riders held a number of challenges and public welfare projects, the team re-walked mounted Everest Road, pay tribute to the spirit of climbers, in the face of the epidemic, flood and other disasters, the Great Wall Pickup and the artillery alliance, actively rushed to the front line, delivery of materials.
Truly let the pickup truck become a life, an attitude, a spirit, hand in hand with the owner, to create an "exclusive culture" belonging to the Great Wall pickup truck.
The product itself is lifeless, but the brand can inject "soul" into it, whether it is the brand's innovative thinking, or the construction of pickup culture, is the "soul" of the brand-empowered products, for consumers, there is a "soul" of the product can bring more sense of communication, and innovative and intimate brands, can get more consumer support, which is also in 2021, the cold winter of the automobile market, the Great Wall pickup truck can still achieve contrarian growth, the main reason for the pickup field.
Looking ahead to the pickup truck market
The success of the Great Wall pickup truck is not limited to the innovative research and development of the product, but also the intention of the pickup truck product, in order to produce and manufacture many consumers to recognize the good products; the Great Wall pickup truck in the face of the great wall pickup system built by many sales countries around the world, but also successfully let the foreign market consumers recognize and affirm the Great Wall pickup; the domestic pickup market currently has more and more brands attach importance to and pay attention to, more because of the recognition of many brands for the Great Wall pickup truck.
In terms of strategy, the many initiatives of the Great Wall pickup truck in 2021 are also laying the foundation for success, whether it is developing high-quality products, or creating pickup truck culture, or playing with the 0 distance of riders, all of which make the Great Wall pickup truck in 2021 achieve a breakthrough against the trend.
Facing the future, great wall pickup trucks on the basis of innovative products, will continue to listen to the voice of users, will also carry the symbol of The Chinese pickup truck brand, continue to create more good products, give back to consumers at home and abroad, Great Wall pickup trucks in accordance with such achievements and capabilities continue to adhere, to complete the world's top three goals are just around the corner.