(Reporter Zhang Dehui Intern reporter Zhu Yuanwei) Mercedes-Benz car transfer, high-star hotel free stay, special Spring Festival holiday products surprise on the beach. Recently, the reporter learned that the series of activities organized by the weekend hotel to "stay in Shanghai and not go home, stay in the hotel for free" are in full swing, bringing a lot of surprises and warmth to the Spring Festival under the influence of the epidemic.
Near the end of the year, the epidemic situation in many places "a wave of uneven waves and a wave of rise", Shanghai municipal epidemic prevention policy calls on the general public to "not leave Shanghai non-essential, non-essential do not leave Shanghai, encourage the festival in Shanghai, minimize the flow of personnel", so many people in Shanghai choose not to return to their hometown for the New Year; many local residents also do not leave Shanghai and do not leave Shanghai to spend the Spring Festival in Shanghai. All walks of life actively responded to the call, with their own ways and strength to make support actions, the weekend hotel took the lead in organizing the "stay in Shanghai without going home, free to stay in the hotel" public welfare activities, to the people who stayed in Shanghai during the epidemic period for the New Year to send warmth and care.
Convey warmth with public welfare , to drive all sectors of society to spread the positive energy of the "epidemic"The public welfare activity launched by the weekend hotel joined five high-star hotels, including The Meilun Hotel Shanghai Hongqiao, The Millennium Seagull Hotel Shanghai, the Greenland Platinum Hotel Shanghai Pudong, the Cordis Hotel Shanghai Hongqiao, and the Shanghai Yangtze Hotel. The hotel provides check-in support, "Yao Travel" provides the transportation itinerary support of the user's Mercedes-Benz vehicle, and prepares exquisite souvenirs and Spring Festival greeting letters for the guests to make the stay during the Spring Festival more warm.
"In the tourism industry, I can feel the impact of the epidemic on society. We collected some New Year's wishes for the New Year on the spot, and I was very touched after seeing it, in the face of the epidemic, it is a kind of warmth to be cared for. Cui Jirong, founder and CEO of the Weekend Hotel Vacation APP, said: "Use your own resources and capabilities to provide meaningful support for the society, hoping to pass on this warmth and let more people feel the power of corporate public welfare." As one of the participating hotels in this public welfare activity, Graham Hewitt, general manager of Shanghai Pudong Greenland Boli Hotel, said, "The hotel has been actively participating in various public welfare activities, and the activity launched by the hotel at the weekend is a public welfare activity that fully reflects the sense of corporate social responsibility, and our hotel actively supports participation and dedicates our love." ”
Core values are combined with public welfare ， Innovative products become epidemics Love period new bright spotWeekend Hotel APP is a hotel resort product platform built by social e-commerce, which is used by 5 million families in China, and focuses on the cost-effective products of "good hotels and special prices". Since its establishment in 2014, the company has been committed to actively fulfilling corporate social responsibility and spreading benign influence, and this act of love also fully demonstrates that enterprises use practical actions to transmit positive energy, practice social responsibility and corporate values.
Due to the recurrence of the epidemic, the recovery of the overall tourism market may take time, and the weekend hotel has insight into market changes and consumer demand, turned the crisis into an opportunity, and constantly innovated and launched hotel vacation products, which has won the favor of many consumers. For example, the Hyatt Regency Shanghai Jiading Hotel holiday package launched by the weekend hotel since the epidemic is close to the city, which meets the needs of parent-child families who do not go out of Shanghai and enjoy a comfortable vacation in high-end hotels, with more than 4,000 family bookings a year; for example, the 528 parent-child festival promotion planned jointly launched by the weekend hotel and the Pullman Shuiyue Zhouzhuang Hotel, which is promoted twice a year on the whole platform, becoming a highly cost-effective hit, welcomed by consumers, and the sales performance exceeds 4,000 room nights.
[Editor-in-Charge: Zhang Dehui]
[Source: Hunan Daily· New Hunan Client]