When "encouraging three children" has become the main attribution of many current policies with a rapid and unconcealed trend, it is conceivable that for a long time in the future, multi-child families with two or even three children will become more and more common.
But as the old saying goes, "it's easier to be born, it's harder to raise", especially for educated middle-class families, the biggest difficulty in raising children is how to take more time out of busy work to accompany children, how to make children grow up, both have a healthy physique and personality, but also have the ability and pattern of pursuing "poetry and far away".
Of course, for many people, changing cars is the first priority. After all, the house is small enough to be crowded, but the car is not, and two child safety seats are enough to fill the back seat of a 5-seater car, not to mention, in most cases, there are elderly people or nannies who take care of children.
Among the medium and large SUVs sold, there are actually not many joint venture models, the most prominent of which are the Buick Encore Banner, the Ideal ONE and the Ford Lingyu. The ideal ONE and Ford Lingyu can be said to be the "rookies" of this market segment, and it is interesting that the positioning of these two models is very close, both - "Daddy car".
However, the ideal ONE only has a 6-seat version. Ford Lingyu, as the second model jointly developed by Ford and Jiangling, has not only done a very in-depth study on the needs of Chinese consumer families, but also carried out a new design and development of interior and exterior decoration, seat layout and configuration, and has launched three models: 5-seater, 6-seater and 7-seater (2+3+2).
A more diversified seat combination is to meet the different needs of different families. And it is reported that Ford Lingyu will soon launch another 7-seater model of the "2+2+3" combination to further meet the needs of the segmented population and truly give the choice to the user. At the same time, Ford Lingyu will also become the most complete SUV model with seat layout within 200,000.
However, it must be noted that although Ford Lingyu and Ideal ONE are close to positioning and the price is lower, the Ideal ONE is several times higher than Ford Lingyu in terms of sales, and has even ranked among the top three in the sales list of medium and large SUVs.
Is It that Ford Lingyu is inferior to others, or that consumers have consumption blind spots when choosing "Daddy Cars"? In the end, what kind of product can be called a qualified "daddy car"?
"Daddy Car" Competition: Who has the advantage?
Users decide to buy models from the consumption level, and the proportion of weights of reference factors will also vary according to the needs of each family, but for the consumer groups of medium and large SUVs at home, the weight of practicality is obviously the largest. Therefore, this time we will focus on the dual dimensions of space practicality and practicality to compare the three household medium and large SUVs with Ford Lingyu, Ideal ONE, and Buick Encore Banner.
First, there is spatial practicality. According to the conventional comparison, we still list the size parameters of the three models. It can be seen that the ideal ONE is indeed the largest of the three models, and in the two fuel models, although the Buick Encore Flag has a small advantage in body length and width, it is obviously better in terms of the height and wheelbase that can best determine the interior riding space.
Specific to the level of ride space, for the general three generations of the same family, the second row of the most riding is the elderly or nanny at home, and the requirements for riding comfort are also very high. Although all three models have two-row independent seat versions, the pricing is not on the same starting line, and the riding space and comfort are also very different.
Ford Lingyu's second-row space can reach a height of 980mm, and because the second-row seat can be adjusted front and rear, the legroom can also be extended up to 980mm. In the case of an adult man with a height of 180cm, Ford Lingyu's head can also accommodate one punch and three fingers, and the leg can accommodate up to two punches. Ideal, although the body is large, due to the design of the extended range power mode, the bottom is loaded with a power battery, resulting in only four fingers of head space. The wheelbase of the Buick Encore flag is not as good as that of the collar, and the riding space is naturally slightly insufficient.
Overall, Lingyu's space performed best overall. In addition, compared to the ideal ONE, which only has a "2+2+2" seating mode to choose from, Lingyu can also provide a 7-seat version. From the perspective of riding experience, Lingyu also has aviation headrest that can support four-way adjustment, a luxurious leather seat with two-color stitching elegant design, and the seats can not only be adjusted front and back, but also the backrest tilt can be adjusted according to needs.
Second, it is practical to use. Compared with the autonomous model, the configuration of the joint venture model is generally low, which is probably a major problem faced by many consumers when buying a car. For example, the large size of the central control screen, front wireless charging such a very important function for young people, many joint venture models do not have. Lingyu is one of the few joint venture models that can compete with its own brands in terms of configuration.
From the above figure, both Ford Lingyu and Ideal ONE can support wireless charging and partition air conditioning of mobile phones, and the rear seats also support heating and ventilation. Moreover, Lingyu is also the only model of the three with a steering wheel shift function, and the third row also has independent air conditioning.
Assisted driving function is also a major advantage, ideal ONE although there is an AD assisted driving system, Ford's Co-Pilot360™ intelligent driving assistance system also supports more than 20 auxiliary driving configurations, including ACC full-speed domain adaptive cruise control, panoramic imaging, intelligent traffic sign recognition, front vehicle collision warning and other functions, enough to cope with the general urban / long-distance driving.
From the perspective of space and practicality, Ford Lingyu and the ideal ONE are enough to assume the role of "Daddy Car". The main reason for the difference in the performance of the two markets is actually the difference between new energy and traditional energy. Ideal ONE is a new energy model, the main range extender power, while equipped with engines and motors, both can be refueled and charged, coupled with the first-tier cities for new energy license plates open policy, to a large extent from the policy to promote the sales of ideal ONE.
In terms of fuel vehicles, Ford Lingyu is equipped with a Ford EcoBoost225®2.0T turbocharged engine, with a 6-speed wet dual-clutch transmission, which has very good fuel economy, so that Lingyu is also rarely able to support the No. 92 oil standard medium and large SUVs, coupled with the status of joint venture models, enough competitive prices, Lingyu is also the most able to give consumers a sense of value in the same level of models.