CCTV News: In today's normalization of epidemic prevention and control, is there a lack of space for consumption growth? Just this past New Year's Day holiday, there is a data that makes people shine. In three days, The offline consumer transaction volume in Shanghai reached 27.08 billion yuan, an increase of 12.8% over 2021. The total offline passenger flow in 36 commercial districts in Shanghai has reached 20.5 million, and the passenger flow scale has recovered to about 90% before the epidemic. How did Shanghai do it?
Near the Spring Festival, Shanghai Nanjing Road Pedestrian Street opened a New Year's Market. It brings together more than 10 long-established and popular imported goods, and the Shanghai Museum also brings hundreds of cultural and creative products. The New Year's Market also has an old Shanghai style area, and when you walk in, you will be greeted by the taste of old Shanghai in the 1930s and 40s.
The market has both traditional and classic New Year goods in memory and innovative products of Internet celebrities carefully created by long-established merchants for young people.
The integration of traditional fashion has revitalized the long-established brand and attracted many citizens to come to purchase.
With a population of tens of millions, located in the Yangtze River Delta, Shanghai has a huge domestic demand market. How to stimulate consumption potential? Shanghai launched the Three-Year Action Plan for Accelerating the Construction of an International Consumer Center City. Recently, a number of updated business districts have frequently appeared, which has attracted a lot of popularity.
This is the first AI intelligent runway in Shanghai's shopping mall, with a total length of 450 meters of "Sky Loop" around the roof of the fourth floor, and visitors can choose a professional runway or promenade according to their needs.
This is the newly opened West Bund Phoenix Nest, and more than half of the brands are national and regional first stores. The "Cute Pet Paradise" and "Fun Camp" on the third and fourth floors create a semi-indoor and semi-outdoor experience scene, with a large area of nearly 300 square meters of green plants, combining viewing, shopping and leisure.
Miss Ma, a tourist from Suzhou, recently honeymooned in Shanghai, and her eyes lit up with the newly unveiled Huaihai Road shopping district.
Huaihai Road, once an old business district, is now full of fashion, which brings together more than 90% of local brands retail, many of which are independent Chinese designer brands, new entertainment methods, new sensory experiences, new business forms, and become a gathering place for young people.
Create new scenes, integrate new formats, as the first batch of cities in the mainland to pilot the construction of international consumption center cities, this year, like this main experience consumption, cultural consumption, green consumption of commercial complexes, Shanghai will also be on the new more than 20, while the introduction of more than 2,000 brand first stores, aiming at the market, integration and innovation, to meet people's multi-level personalized consumer needs.
Source: CCTV