Lei Jianping reported on January 20
Lei Jianping, the founder of Lei Jie.com, launched his new book "Listing Storm" on January 12, 2022 at Jingdong Books, entering the Jingdong Management Book Bestseller List and The 1st Place in the New Book List, and continuously dominating the first place in the business history of Jingdong.
"Listing Storm" is named by Xiaomi CEO Lei Jun, and The Innovation Factory CEO Kai-Fu Lee and other big guys do the preface.
"Listing Storm" was conceived in March 2019, the original plan was to be written at the end of 2019, published in early 2020, in the middle due to the sudden epidemic, Ant Group listing delays and other reasons, the time for the book to be listed has also been repeatedly postponed.
This also gives "Listing Storm" the opportunity to add the ups and downs of Chinese stock history in 2020 and 2021 in the book, and also makes the whole book full of stories, conflicts and twists.
Today, Chutian Traffic Radio "The Forefront of Finance and Economics" connected with Lei Jianping, author of "Listing Storm", and revealed the story behind "Listing Storm".
Here are the main points of the conversation:
Question: The book "Listing Storm" tells the story of the listing of more than 20 Internet companies, most of which are listed in the United States and Hong Kong. In these 2 years, you have flown more than 600,000 kilometers and made more than 20 trips to and from New York. Why did you pay attention to the IPOs of Internet companies and write this book?
Lei Jianping: I have been paying attention to the development of China's Internet enterprises since 2006, and in the past 10 years, I have accompanied the birth of Chinese Internet companies to the development and growth.
Since the second half of 2017, China's Internet has set off a wave of listing, including Xiaomi, Meituan, Pinduoduo, iQiyi, B station and a large number of enterprises listed, in this process, I found an opportunity point, that is, to pay attention to listing.
From the end of 2017 to the end of 2019, I went to New York more than 20 times in the past two years, and I also went to Hong Kong many times, and witnessed the listing of many companies on the spot. Going public itself is an exciting process, and every time I participate in the listing, there are many different feelings and I want to record it.
It is also for this reason that I decided to write the book "Listing Storm" since March 2019.
The book was originally planned to be launched in early 2020, but because of the epidemic and the postponement of the listing of ants, it has not been launched until now, and it is the epidemic in 2020, coupled with the major adjustment of the industry in 2021, which has also greatly improved the story and turning line of this book.
Question: The book is all the companies we are familiar with, whether it is Kuaishou, New Oriental, or Meituan, Wei Xiaoli, these 2C Internet IPO represent the highlight moment of China's Internet. Among the nearly 100 ipos of companies you have personally experienced, which one has impressed you the most and felt the most?
Lei Jianping: What impressed me the most was the listing of 1 Drug Online, when Dr. Yu Gang, the founder of 1 Drug Network, had a conversation with Dr. Yu Gang after the listing was completed. I was reluctant to put the interview on the street because it was noisy and I was afraid that it wouldn't work well. But Dr. Yu Gang said, Jianping, in the future you will forget these highlight moments, but you will remember that there was once such a person, in Times Square, this conversation with you.
Dr. Yu Gang is more than 60 years old this year, is a very respectable person, full of passion, he brought more than 100 books to the bell ringing site, the scene to each of us to sign and send books. Dr. Yu Gang said that he cherishes these personal feelings, whether they are signed well or not, it is his own exclusive thing.
Question: What is the reason for this book to start with Didi's listing?
Lei Jianping: The story recorded in the book "Listing Storm" is actually based on the time of occurrence, from near and far. Before, every time I wanted to end, I always felt that the listing of Chinese stocks was still a little bit worse, leaving regrets.
But Didi went public at the end of June 2021, and since then, the wave of Chinese companies going public in the United States has come to an abrupt end, and has so far stagnated for nearly 8 months. It can be said that this wave of listing is also a record of China's Internet golden age, such a grand situation is difficult to have in the industry in the short term, and it is also timely to choose this time to release.
I officially submitted the final draft to the publishing house on July 16, 2021, and China has undergone more than half a year of repeated revisions before the final launch in 2022. You will find that the content of the book is so new that some of the things that happened in December 2021 are recorded in the book.
Question: Every IPO is a history of struggle, what is this book most trying to express?
Lei Jianping: When this book was issued, I wrote a passage: write about the ups and downs of listed companies, and feel the highlights and valleys of entrepreneurs. After more than 20 years of development, China's Internet has now reached an inflection point. I think this book is more important to record history and call for entrepreneurship.
Hou Xiaoqiang, former CEO of Shanda Literature, once told me a sentence: "Life is a long run, don't worry about temporary gains and losses." In a longer period of time, Chinese companies will still win more room for development.
Question: At that time, your article "Out of Lei Jun Zhou Hongyi, Hubei Disappeared in China's Internet Territory" caused a great shock, it can be said that this article directly promoted the great strides in the development of Wuhan's Internet industry. After many years, how do you evaluate the Internet industry in Wuhan now?
Lei Jianping: Wuhan's Internet industry is in a stage of rapid development from 2017 to 2019, and the epidemic in 2020 and the adjustment of the industry in 2021 have made the development encounter some difficulties. However, the entrepreneurship of Wuhan's Internet industry is still burning, especially in Optics Valley, and a large number of entrepreneurs are constantly working hard.
Throughout 2021, Wuhan still has a number of enterprises listed in Wuhan, such as Zhongke Tongda and Guangting Information. Shengtian Network, with the concept of meta-universe, is also very hot in the market.
I recently visited Wuhan and saw the emergence of a new consumer brand called No Anxiety Coffee, founded by the former CEO of Zhou Black Duck. I knew that as long as there were these entrepreneurs, Wuhan's digital economy would have a lot to offer.
In fact, the development of the Internet on the urban economy will not stop because of short-term setbacks, on the contrary, it will also promote the further development of the city in other ways and help the industry to achieve upgrading.
Wuhan still has to grasp the opportunities of the digital economy, the more the industry encounters setbacks, the more to encourage innovation, tolerate failure, so that the whole country, and even the global entrepreneurs know that Wuhan is an innovation highland. Wuhan, which has inserted the wings of the digital economy, will also usher in greater development and gain a better position in the national urban map.
Question: Speaking of Wuhan, what are the untold stories of douyu's listing?
Lei Jianping: Douyu is the first large-scale Hubei listed company listed on nasdaq in the United States.
When Douyu was listed, I took a magazine from Optics Valley from China and took a group photo with the two founders of Douyu, this picture also has a Douyu chapter, I think Douyu is a Wuhan enterprise, we must bring some elements with Wuhan connotation.
Question: The book has been recommended by many big names, Andrchen Xiangdong, founder of Gaotu Group, said: "I prefer his ideal country, enthusiasm, persistence, belief in long-termism, and constructed a set of his own unique perspective and methodology." When you look at a company now, what aspects of what do you most want to explore about it?
Lei Jianping: I think the highlight moment is always easy to remember, but the real underestimation of the moment, how entrepreneurs cope, how to spend, this may have greater enlightenment significance. In addition, how a company goes from 0 to 1, from 1 to 100, what are the methods in the middle, it is also worth learning.
Just mentioned Chen Xiangdong, their company has also experienced high and low. Gaotu Group was listed a few years ago, and its market value exceeded $30 billion at the highest. But in 2021, the entire education and training industry has undergone a sharp adjustment, and the market value has fallen sharply. Chen Xiangdong has always been a very good person, but now it is a relatively difficult time.
Some people like this, at this time, really need the support and encouragement of society. Why did he say my ideal country? In 2019, I had just disembarked from New York and returned to Beijing, and he asked me to meet.
I kept lobbying him to come to Wuhan to invest in the layout. We went to Optics Valley together and saw a lot of places, and at that time I told Chen Xiangdong that I was writing a book and hoped that he would write two sentences. Chen Xiangdong may think that Jianping is a good person, in addition to working in the media, he can also do something that is not related to his own work, or feels valuable, and insists on doing it.
After a person has done a lot of things out of public conscience, he can often get the support and trust of these big guys or investors. Good people appreciate good people more deeply and are willing to help those young people.
Question: Now that the book is out, will you continue to go to the scene to witness the IPOs of those companies that follow? What will be written in the next book
Lei Jianping: As a media person, it is very important to witness this matter on the spot, as the old friend Yang Binbin said, the physical sensation, details and interaction of experiencing the scene are completely impossible to perceive when looking at the flowers on the other side afterwards. That's what business journalists are all about.
I will definitely continue to witness more businesses going public, and these companies are not necessarily internet companies.
I went through the whole process of selling a book and deeply felt that many things are not easy. Now I am still going all out to sell "Listing Storm", and I have not yet expected the release of the next book.
Of course, if it is possible, after a few years, or even longer, there may be a "Listing Storm 2", I think people always have dreams.
Note: Reprinting this article and leaving contact information in the background can get a book donated by the author of "Listing Storm".
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Lei Di was founded by veteran media person Lei Jianping, if reprinted, please indicate the source.