How did Song Yun culture enter the homes of ordinary people? CPPCC members refine key words: integration and innovation

The closing ceremony of the Fifth Session of the 12th CPPCC Zhejiang Provincial Committee.　Photo by Zhang Yin

Hangzhou, January 20 (Zhang Yin Tong Xiaoyu) "We must turn Song Yun culture into an immersive and experiential scene." At the two sessions of Zhejiang Province, Xia Saili, a member of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference and chairman of Saili Zhenghong Group, brought proposals related to Song Yun culture.

The work report of the Zhejiang Provincial Government proposes that in 2022, the construction of Zhejiang cultural identity will be accelerated, and the Research and Inheritance of Song Yun Culture and the Southern Song Dynasty Cultural BrandIng System will be systematically carried out.

How to create a golden business card of Zhejiang's history and culture represented by Song Yun culture to help the construction of cultural Zhejiang? The CPPCC members put forward two key words: integration and innovation.

Song Yun is an important cultural symbol with Chinese style and Zhejiang recognition. How to promote the cultural inheritance of Song Yun? Zheng Peiqin, a member of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, a national first-class actor and a teacher of the Vocal Department of the Zhejiang Conservatory of Music, believes that the key is to let Song Yun integrate into the present and enter the homes of ordinary people.

The Southern Song Dynasty had Hangzhou as its capital. Over the past thousand years, Zhejiang's economy, culture, art, life, urban construction, etc. have been branded with the imprint of Song Yun and have influenced it to this day. However, in Zheng Peiqin's view, Song Yun culture should not be limited to the feelings of literati and scholars, but also highlight the feelings of "scholars" and family and country.

"Hangzhou has a famous Yue Temple." No matter what era it is, it is familiar. We need to step up our efforts to dig into this area. She said that with the help of silk, cultural celebrities and other well-known elements, the creation of a series of literary and artistic masterpieces can expand the coverage of Song Yun culture.

This is also the fusion of history and modernity that Xia Saili said, and the modern expression of Song Yun culture. "Turn song yun culture into an immersive, experiential scene, and use external symbols to enhance public consensus."

She suggested that large-scale public sculptures could be used as a guide to launch TV programs, books and themed cultural exhibitions on Song culture. "Museums should arrange permanent exhibitions on the theme of Song culture, and all localities can develop Song Yun cultural and creative products and restore Song Dynasty food, dance, music, clothing, etc."

At present, most of the many southern Song Dynasty monuments in Zhejiang are buried deep underground. There has long been a lack of representative and viewable architectural landscapes for spatial storytelling. Xia Saili said that some Song Dynasty projects can be selectively restored across Zhejiang.

The Shaoxing Ancient Fiber Road is one of the few cultural relics of the Zhejiang East Canal, and many of the goods of the Song Dynasty Silk Road went to sea through the Zhejiang East Canal. She suggested that consideration could be given to restoring canal landscapes such as La fiber on the Shaoxing Ancient Fiber Road as an experiential tourism project.

Like Xia Saili, Zheng Pan, a member of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference and vice chairman of the Hangzhou Municipal Committee of the Zhi Gong Dang, believes that on the road of disseminating Song Yun's culture, it is necessary to do a good job in the integration of culture and tourism.

He suggested that we can learn from the immersive performing arts technique of Hengdian Film and Television City's "Into the Movie", so that the audience can wear Song Dynasty costumes and perform at every node with a story in Hangzhou's Southern Song Dynasty Royal Street, connecting the complete scenic spots. "Let the audience be impressed by the Song Yun culture, rather than buying souvenirs and eating snacks in a fancy way."

The millennium Song Yun "flew into the homes of ordinary people", not only to do a good job in the integration of all walks of life, but also to innovate the form of communication, so that people can feel and spread.

Zheng Pan said that at present, the publicity of Song Yun culture is mainly concentrated in traditional media such as newspapers, news, and published books, and there is a lack of systematic and digital resource sharing, display and dissemination platforms, and it is difficult to penetrate deeply among young people. "In the long run, it is easy to cause faults and losses in Song Yun culture."

2021 is the first year of Zhejiang's digital reform. He believes that the innovative dissemination of Song Yun culture is inseparable from digital empowerment.

He suggested that the use of modern high-tech means such as holographic, AR, VR, naked-eye 3D, and digital 5D can be explored in the museum to present the prosperity of the Southern Song Dynasty in three dimensions, so that the audience can experience "crossing" when they are in the museum.

In addition, the cultural tourism platform can be used to form a series of "Song Yun Zhejiang" cultural tourism experience routes. Through digital technology, the "Two Zhejiang Road" and even China's three-dimensional traffic routes are reconstructed, so that people can feel the cultural beauty of that year in the process of tourism.

In order to seize the "desire to spread" of young people and let Song Yun culture go out of the circle, Zheng Pan suggested that new media platforms can be used to create or unite local network anchors of Song Yun culture to tell the story of Song Yun culture in a fashion style that is closer to young people. (End)