The opening ceremony of the Fifth Session of the 12th CPPCC Zhejiang Provincial Committee. Photo by Zhang Yin
Hangzhou, January 18 (Zhang Yin, Wang Title) How to promote the standardized development of the live e-commerce industry is a hot spot for many members of the Zhejiang Provincial Two Sessions.
On January 18, at the two sessions of Zhejiang Province held here, Xie Zhijian, a member of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, suggested that relevant government departments should start from many aspects such as improving relevant laws and regulations, strengthening platform governance, building a co-governance pattern, and establishing a creditworthiness evaluation mechanism to promote the standardized development of the live e-commerce industry.
Xie Zhijian, a member of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Photo courtesy of Zhejiang Democratic League
In recent years, affected by the epidemic, the offline economy has been frustrated, and the "home economy" has stimulated a large number of e-commerce companies to open the live broadcast mode, at present, the overall transaction scale of live e-commerce has exceeded one trillion yuan, accounting for more than 10% of the overall online shopping.
Everything can be broadcast live, and a series of problems behind everyone can bring goods occur frequently, such as the tax evasion incidents of live broadcast anchors such as Sydney, Lin Shanshan, and Wei Ya, as well as false publicity, fake and shoddy products, data adulteration, high return rates, and difficulties in protecting rights.
According to public media reports, Zhejiang's live e-commerce transaction scale accounts for one-third of China's, ranking first in China. And these frequent chaos in the live e-commerce industry have also forced the entire industry to standardize.
Xie Zhijian was also deeply touched by this. Xie Zhijian said that taking Yiwu City as an example, the market supervision department received nearly 5,000 complaints and reports involving false publicity, poor product quality, and non-delivery of live e-commerce in 2020, and nearly half of them were difficult to properly handle, and the "four difficulties" of supervision and law enforcement of live e-commerce were highlighted.
In response to the above problems, Xie Zhijian suggested that relevant government departments should improve relevant laws and regulations. On the basis of extensive research on the problems of the live streaming industry, timely revision of the Advertising Law and the E-commerce Law and other relevant laws. The rights and responsibilities of relevant business operators can be clarified through the formulation of implementation regulations or subordinate laws, the legal responsibilities of platforms, operators and anchors can be consolidated, and a healthy and orderly rule of law environment can be actively created.
At the same time, he also hopes that the relevant departments can strengthen platform governance. Strengthen the supervision of platforms and anchors, clarify the entry thresholds and access requirements for live streaming with goods, strictly prohibit the behavior of live streaming goods without the review and filing of the platform, and include live streaming goods in the scope of supervision that has a legal basis, to ensure that consumers will not complain when they find problems with goods.
Tian Ning, a member of the Zhejiang Provincial Committee of the Chinese People's Political Photo by Xu Yan
It is reported that e-commerce live broadcasting pays attention to "people", "goods" and "fields", and "people" is undoubtedly a key link connecting "goods" and "fields" in the live broadcast industry. Tian Ning, a member of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, has paid attention to the gap in live e-commerce talents.
"The anchor seems to have a low threshold, but in fact, the learning is also very deep." Tian Ning said.
He told reporters that with the advancement of China's networking process and the promotion of consumption upgrades, the demand for live e-commerce talents in many industries is becoming increasingly urgent. The national education series lacks the corresponding major of live e-commerce, and the level is not perfect enough. This has led to the emergence of a talent gap in live e-commerce, and has also caused some chaos in live e-commerce.
In order to fill this gap, Tian Ning suggested that the relevant government departments should encourage universities in Zhejiang Province to cooperate with enterprises and institutions to set up teaching practice bases to help college students understand live e-commerce, and to cultivate skills and qualities related to live e-commerce from before entry to before leaving school, and cultivate more high-quality application talents in the field of live e-commerce.
At the same time, he also proposed that the Zhejiang Provincial Government fund and guide, with the joint participation of university enterprises, build a Zhejiang live e-commerce talent education and exchange service platform, create a live e-commerce talent training education catalog database and teacher database, attach importance to cultivating and retaining local live e-commerce talents, vigorously introduce international innovative live e-commerce talents, and realize the sharing and sharing between enterprises and universities through platform coordination and guidance for high-end live e-commerce talents and shortage talents with mutual recognition of qualifications, improve the efficiency of talent utilization, and reduce the cost of enterprise employment. (End)