On January 17, the curtain opened on the Spring Festival, and people who had been busy for a year embarked on the road back to their hometowns. Tongcheng Travel released the "2022 Spring Festival Travel Trend Report" to predict the travel consumer market during the Spring Festival. Tongcheng travel big data shows that during the Spring Festival this year, a large number of migrant workers will still stay in the city for the New Year, and the number of people traveling around the Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta and other major urban agglomerations has increased significantly.
As the Beijing Winter Olympics approach, the migrant workers who stayed in the city during the Spring Festival are also paying more attention to ice and snow tourism projects. Whether it is ice and snow sightseeing scenic spots, or ice and snow sports experience scenic spots ticket sales have increased significantly, Tongcheng travel data shows that during the Spring Festival, ice and snow tourism related scenic spots increased by 57% year-on-year.
Experience outdoor ice and snow sports, is the most popular way of ice and snow tourism for young tourists, on January 11, after the opening of the Beijing Shichahai Outdoor Ice Rink, Shichahai tourism popularity quickly ranked second in the country' popular scenic spots, second only to the Luoyang Laojun Mountain Scenic Area, which became popular because of the snow scene.
In addition to Beijing and Zhangjiakou, which will host the Upcoming Winter Olympics, as well as traditional popular ice and snow tourism destinations such as Harbin and Changbai mountain, the popularity of ice and snow tourism in southern cities such as Guangzhou and Chongqing is also relatively high this year. In recent years, the development of ice and snow tourism projects in the south has given southern residents the conditions to play snow at their doorstep, and the impact of the epidemic has also made southern residents more inclined to experience ice and snow tourism nearby.
Tongcheng Travel also cooperates with major domestic destinations to provide users with many emerging niche ice and snow tourism experiences. The ice and snow Naadam in Hulunbuir, Inner Mongolia, the ski jumping resort in Xing'an League, the rime and snow hot spring in Mingyue Mountain in Yixing, Jiangxi, and the Shennongjia International Ski Resort in Hubei have become popular choices for residents of surrounding provinces and cities to experience ice and snow tourism.
Theme parks are still the most popular scenic spots for tourists during the holidays, with Guangzhou Chimelong Paradise, Shanghai Disney Resort and Universal Beijing Resort all entering the top ten hot spots during the Spring Festival. In addition, Changxing Island Country Park, Haizhu Lake and other urban leisure and vacation attractions that are mainly based on local surrounding passenger flow are also popular during the Spring Festival.
In addition, many domestic museums such as shanghai museum, Nanjing general museum, Yangzhou museum, Jiangjin museum and many other domestic museums have launched theme exhibitions related to the year of the tiger, which are also popular with young tourists.
Whether returning home, traveling or celebrating the Chinese New Year on the spot, hotels have become a new scene for people to reunite during the Spring Festival, and the number of hotel bookings during this year's Spring Festival increased by nearly 30% year-on-year. Among them, hotel orders in local and surrounding cities account for more than half. 4-star and above hotels and mid-to-high-end resort hotels have become the first choice for people to book rooms during the Spring Festival, and for tourists, the health and safety of these hotels are more secure.
According to data released by Tongcheng Research Institute, the top ten popular destinations during the Spring Festival this year are Sanya, Shanghai, Beijing, Chongqing, Guangzhou, Hangzhou, Chengdu, Nanjing, Suzhou and Changsha. During the Spring Festival, Sanya has become the preferred destination for people's holidays, and tourists with travel plans have also booked local hotels in advance. Hotels in Shanghai, Beijing, Chongqing, Guangzhou and other cities have ushered in a peak in consumption by tourists from local and surrounding cities, of which theme resort hotels such as hot springs and skiing are the most popular.
In terms of traffic, the peak of passenger flow occurs on January 30 (the 28th day of the lunar month) and February 6 (the sixth day of the first lunar month). However, compared with previous spring festivals, this year's passenger flow is relatively more dispersed, students and many migrant workers will choose to return home early, and the proportion of "reverse visits" from low-tier cities to first- and second-tier cities before the holiday has also increased. Guangzhou, Chongqing, Shanghai, Shenzhen, Chengdu, Kunming and other urban airports will usher in a large passenger flow during the Spring Festival.
At present, many cities in China need to provide a negative nucleic acid test certificate within 48 hours to take a plane or train, and the same trip also reminds tourists planning to travel, pay attention to local epidemic prevention measures at any time, and prepare the required materials before traveling to avoid affecting the itinerary.
Source: CCTV