When the review | Zhang Zuolin's "big handsome coin" traffic card is cold! Because of its great fame, we cannot dare to do anything cultural creation

Qianjiang Evening News Hourly News Commentator Chen Jiang

The speculation of Zhang Zuolin was criticized, and the Shenyang Municipal Bureau of Culture and Tourism apologized late at night for the "big handsome coin", and the relevant responsible persons were dealt with. Everything looked like a farce.

According to the People's Daily client report, on January 19, the Shenyang Municipal Cultural and Expo Center Weibo reprinted the photography photo and said with an article that Shenyang Shengjingtong Company launched Zhang Zuolin's "Big Shuai Coin" transportation card, which can be used on subways and buses in more than 300 cities across the country. This news immediately caused controversy on the Internet, and some netizens left a message believing that Zhang Zuolin, as an old warlord, had ordered the killing of Li Dazhao and should not be engraved with this monument.

On the evening of the same day, the Shenyang Municipal Bureau of Culture, Tourism and Radio and Television issued a statement saying that the Zhang Shuaifu Museum had improperly planned in the design of cultural and creative products for transportation cards, and that the superior supervisory unit, Shenyang Municipal Cultural and Expo Center, was not strictly controlled, and although the product had not yet been publicly issued for sale, it caused adverse social impacts, and now sincerely apologized to the public. At present, the relevant person in charge has been suspended and waiting for the next step of processing.

"Big handsome coin" This fire is a bit inexplicable, just lit to be extinguished, just issued to be stopped, it seems that this session of netizens is really not simple. Zhang Zuolin's "Big Shuai Coin" traffic card is cold, but the reflection has just begun.

In recent years, all localities have paid more and more attention to excavating historical and cultural heritage with local characteristics, seeking collision and integration in the historical context and the economy of the new era, and the cultural and creative industry has gradually flourished. The novel and lively way of expression, while disseminating history and culture, has created obvious economic benefits, and a number of creative and beautiful cultural and creative products have entered the homes of the people.

However, cultural creativity and creativity lie in choosing what "literature" and how to "create". Excavating a city's historical and cultural heritage is not simply choosing a name from a historical dictionary and using it without distinction or distinction. The "big handsome coin" printed with Zhang Zuolin's personal portrait is issued as a transportation card, and this painting style really deviates too much.

Culture comes from history, from a kind of adherence to historical views and values. No matter which kind of cultural and creative product, in addition to looking at the appearance, it is also necessary to look at its spiritual connotation. Choosing what kind of historical figures to promote and disseminate is actually choosing a kind of value. The focus of cultural creation on what kind of historical figures is tantamount to reminding us of who we think of, who we are commemorating, and who we are ready to walk with. The commemoration and reminder of this historical memory should not be taken lightly.

Moreover, this reminder is twofold. The so-called "taking history as a mirror" tells exactly this truth. Because of its great fame, we cannot dare to do anything cultural creation. Some nouns themselves have a strong representational effect, and the social impact of transmission needs to be carefully considered. This is especially true when the official is promoting the project. I would like to ask, deviating from the cultural traditions and social psychological orientation of a city, which people will happily buy such an IP?

At least, what culture to choose to make urban cultural and creative products, Shenyang's "big handsome coin" transportation card was stopped, giving all cities in the country a wake-up call.

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