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"Cultural and museum fever" reflects the new trend of Chinese cultural tourism

author:Jimu News
"Cultural and museum fever" reflects the new trend of Chinese cultural tourism

On March 13, tourists visited the Langfang Museum in Hebei Province. Xinhua News Agency (photo by Liu Xiang)

Shijiazhuang, Xinhua News Agency, April 17 (Reporter Feng Weijian) went to the museum to study and check in, wear Hanfu and take photos with cultural relics, collect a set of cultural relics stamps, and buy an "archaeological blind box" to take home...... In recent years, many places in China have been setting off a "cultural and museum fever", and museums around the country have "broken the circle" in various forms to attract more young people to explore traditional culture.

Every weekend, museums in many parts of China set off a small peak of visitors. Not long ago, an exhibition experience made Zhou Lizhuang, who lives in Hengshui, Hebei Province, have a strong interest in the more than 2,200-year-old history of his hometown.

Walk into the Hengshui Jizhou Museum, reproduce the scientific and technological scenes of Dayu's water control and Kyushu Ding in 3D form, so that visitors can immerse themselves in it and follow the historical context to understand the past thousand years of the ancient city of Jizhou.

"I heard the story of Dayu's water control, but I didn't expect it to happen in my hometown. Zhou Lizhuang said that the trip to Jizhou Museum was very fruitful, "the empowerment of science and technology has made the historical story 'move', we seem to 'travel' back to ancient times, and the origin of dividing Kyushu is clearer in my mind."

"Cultural and museum fever" reflects the new trend of Chinese cultural tourism

On March 10, students from Hengshui Talent School in Hebei Province visited the cultural and creative exhibition area during the study of Hengshui Museum. Xinhua News Agency

"Museums carry the essence of national memory and culture. Du Xiangli, director of Hengshui Museum, said that in the past, many old people looked for memories of the past here, and now it has become a fashion for young people to pursue history in museums.

In museums around the country, you can always see many teachers and parents with their children to visit, some children stand in front of the exhibits to observe carefully, from time to time to take out a notebook to record, there are also students holding history textbooks in their hands, from time to time to compare with the information of the exhibits, and there are many young people wearing Hanfu and exquisite makeup, taking photos with cultural relics...... Immersive research experiences continue to inspire young people's enthusiasm for cultural exploration.

Du Xiangli said that Hengshui Museum holds more than 100 research activities jointly with primary and secondary schools every year, and also organizes various interesting and educational cultural activities in schools and communities. The digital platform "Yunyou Hengbo" launched by the museum has attracted many young students to click and browse.

The museum is also constantly innovating the "opening method", through creative expression and holding special activities to attract young people to visit the exhibition. Not long ago, Chai Yutong, a college student visiting the exhibition at the Langfang Museum in Hebei Province, bought a set of limited-edition puzzle stamp card sets.

"Cultural and museum fever" reflects the new trend of Chinese cultural tourism

On March 13, the staff of the Langfang Museum in Hebei Province displayed the limited edition puzzle stamp cards that had been collected. Xinhua News Agency (photo by Liu Xiang)

"What do I need to fill in the blanks left on the card?" After carefully questioning the staff, Chai Yutong learned that to fill these blanks, it was necessary to look for 9 exquisite seals in the museum during the visit to the museum, including 8 different fonts from the Shang Dynasty to the Song Dynasty "dragon" and 1 cultural relics seal containing dragon ornaments.

"Chinese civilization has a long and profound history. The cultural genes contained in the words of different historical periods are worth tasting again and again. Chai Yutong said that she visited the museum carefully with the task, and learned about the evolution of the word "dragon" from division to unification, from complex to simplified, and deepened the cultural self-confidence in her heart.

The popularity of cultural experience has not decreased, and cultural and creative products are selling well. Some museums actively seek the combination of traditional culture and modern life, and use cultural and creative products to establish a connection with the audience, so that ancient cultural relics can be revitalized.

"Cultural and museum fever" reflects the new trend of Chinese cultural tourism

On January 3, tourists visited the Hebei Museum in Shijiazhuang City. Xinhua News Agency (photo by Chen Qibao)

"My Blessing" doll seal blind box, "I give peace" peace charm, "I give health" sachet...... In the "Chengde Gifts" sales area of the Chengde Museum in Hebei Province, there are a wide range of cultural and creative products. Li Xiaoling, who had just finished visiting, and her friends walked out of the store with a bag of cultural and creative products.

"I used to gather and go shopping on weekends, but now I can watch exhibitions together, and I can buy such good and high-quality souvenirs, which makes me feel new every time I visit. Li Xiaoling said.

Li Siquan, chairman of Chengde Summer Resort Tourism Group, said that "Chengde Gifts" covers 40 series of nearly 2,000 cultural and creative products, many of which are inspired by cultural relics, archaeology, history and culture, and last year's sales revenue reached 15 million yuan.

Wang Minghao, a professor at the School of Journalism and Communication of Hebei Normal University, believes that in recent years, the dissemination of traditional culture has shown more vitality, and the combination of historical and cultural elements with the expressions that young people love has made the cultural tourism industry rise "new national tide".

(Source: Xinhua News Agency)

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