When I saw a piece of news, I felt very angry. The news is that in the absence of masks in China, Canada Goose's masks have been sold to Chinese consumers and sold to sky-high prices. A few dimes a mask was sold to 600 yuan, 800 yuan and 1,000 yuan, and all sold a fine light, just on the shelves by Chinese consumers seconds. These masks do not have any protective effect, only a warm effect, and even the official acknowledges that the masks do not have any protective effect! So why would consumers rush to buy Canada Goose's masks? In fact, it is very simple, the manufacturer "intimately" printed the logo of the mask very large, and it is also quite obvious. You say, it's not an IQ tax, what is it?
Who gave Canada Goose so much confidence? Let's look at a set of data: in 2020, China's Canada Goose sales rose by about 15.4%, converted into rmb, and the revenue has exceeded 5 billion yuan. Considering the earnings of these years, basically 5 billion yuan has been earned in four years.
I kept wondering, why is it so crazy? I got the inspiration from the automotive circle that when the independent brand is not strong enough, the foreign brand will frantically harvest the IQ tax of the Chinese people.
Once foreign car brands in the country to wind, to rain and rain, sell cars without bargaining, accessories prices are high, and the price increase also has to wait for futures. While this phenomenon still exists, the number has been drastically reduced. Why is this happening? Because in the first decade, There was too little room for China's own brands to choose from, so the streets were full of foreign cars. Now the strong rise of independent brands, especially new energy vehicles, has led to a great reduction in the confidence of foreign cars, and the original phenomenon has become rare.
The model introduced to you today, I think it is particularly representative, the establishment time is short, but it has properly become a luxury car of its own brand, and this model is the ideal ONE.
The ideal ONE is more balanced in terms of price, safety performance, comfort and power performance. Therefore, small partners who do not know much about our own brands can really examine the level of development of independent brand cars through the ideal ONE model.
Ideal ONE took the national AEB test some time ago and won the first place. AEB testing is to consider the braking force generated by the car in an emergency. The Ideal ONE not only achieved excellent results in regular tests, but also recognized lateral vehicles as well as two-wheelers, which was the only new car that could reach the final. Ideal ONE is the only AEB model in China with visual effects, and only three car companies have done it at present, and Ideal ONE is one of them.
Ideal ONE has such excellent technology, in addition to using the Horizon J3 high-computing chip, the algorithm of the new car is also particularly cattle. Ideal ONE can identify the construction site on the highway and the traffic site on the highway, and can make judgments in advance to reduce the occurrence of major accidents. Therefore, the reason why the ideal ONE model sells well is actually inseparable from the high-tech blessing of the new car. At present, the ideal ONE has been activated and is using more than 60,000 driver assistance systems, which is the sum of all other brands in the country, and such a configuration makes our driving safer.
We must admit that there are also some self-congratulatory car companies, who feel quite good about themselves, use more technology configurations, and feel that consumers will definitely buy it, but sales will not go up. So does the ideal ONE also belong to this type? Apparently not. Ideal ONE sold 13,485 vehicles in November last year and about 14,000 units in December, and the results were quite good, leaving BMW and Mercedes-Benz in the same class behind.
In addition to these technology configurations, the overall design of the ideal ONE is also in line with the needs of our Chinese, and the definition of a new car is a mobile home.
The overall appearance of the ideal ONE is very stylish and very handsome: through-type headlights, excellent sport surround, black privacy glass, oversized blackened wheels all have a good visual sense. In addition, in order to enhance the sense of security, the ideal ONE adopts a penetrating taillight design. In the body data part, the ideal ONE is a medium and large luxury SUV, the length, width and height are: 5030 * 1960 * 1760mm, and the wheelbase is 2935mm.
The interior design of the new car is also very classy, and the car uses a large area of screen, which is very technological. You can chase the drama without using your hands, you can also turn on the air conditioner, open the sunroof, which is the charm of technology, because the new car is equipped with a voice recognition control system.
The seat is designed with a 2+2+2, six-seat leather material, plus ventilation, heating and massage functions, which is very comfortable. And the ideal ONE as a new energy vehicle, itself has a better driving quality, ultra-low silent design. The new car has a pure electric mileage of 188km and is equipped with a range extender, so there is no need to consider the low battery level.
Ideal ONE's chassis design is electronically controlled four-wheel drive, the new car uses two electric motors in the front and rear, the power performance is stronger, the ideal ONE can achieve 6.5 seconds to break the hundred. Does such a boutique luxury SUV represent the level of China's intelligent manufacturing? Imagine if all walks of life in China have more and more similar independent enterprises in the future, will Canada Goose's sky-high masks still appear?