Revenue in 2021 will exceed 707 billion yuan for the first time China FAW aims at 4.1 million vehicles in 2022

Reporters Yin Limei and Tong Haihua reported from Beijing

"In 2021, China FAW consolidated the unique situation on the scenic side. In the face of multiple severe difficulties such as severe chip shortages, repeated outbreaks of new crown pneumonia, rising raw material energy prices, and staggered peak power rationing, China FAW quickly took action to face difficulties, seek stability in difficulties, seek speed in stability, seek excellence in speed, overcome many difficulties, and strive to minimize the impact. At the same time, China FAW insisted on turning the blade inward and digging deep into the potential of the interior, selling 3.5 million vehicles in the whole year and achieving annual operating income of 707 billion yuan. This is the first time since the establishment of the plant in 1953 that China FAW's revenue has exceeded the mark of 700 billion yuan. ”

On January 18, at the 2022 China FAW and Hongqi Brand Annual Press Conference, Wang Guoqiang, director and deputy secretary of the Party Committee of China FAW, reviewed the achievements of China FAW's business development in 2021 to China Business Daily and other media reporters.

The past 2021 is undoubtedly a year of severe situation and ups and downs for the automobile industry. In this round of testing, China's auto industry continues to show strong development resilience.

The reporter learned from China FAW that in the extraordinary 2021, the annual operating income of China FAW increased by 1.4% year-on-year. At the same time, its own brands continue to maintain an overall good growth trend. Hongqi brand sales exceeded 300,000 vehicles, an increase of 50.1% year-on-year, ranking first in the second camp of high-end automobile brands in the Chinese market, and ranking first in the growth rate of high-end automobile brands. Among them, the monthly sales of Hongqi H9 exceeded 4,000 vehicles. Jiefang brand achieved sales of 440,000 vehicles, achieving the global "five consecutive championships" of medium and heavy truck sales and the "six consecutive championships" of heavy truck sales. The Pentol brand has released a new brand strategy, is accelerating the reorganization, and all work is on the right track.

In 2021, China FAW's joint ventures will take multiple measures to maintain the overall efficiency and continue to improve. FAW-Volkswagen grabbed the core to ensure production, adjusted the structure, deepened reform, strengthened innovation, and continued to consolidate its position as the first in the industry. FAW Toyota's performance was eye-catching, its volume increased by 6.8% year-on-year.

At the same time, in the past year, the main line driven by China FAW's comprehensive innovation has become more prominent, and the development potential has been greatly enhanced. In 2021, China FAW's total R&D investment was 21.42 billion yuan, an increase of 3.9% year-on-year, accounting for 3% of revenue; 63 key core technology breakthroughs were made, and 4,757 patent applications were completed; in this year, China FAW launched a large number of outstanding innovative products, which won the favor of consumers.

It can be said that in 2021, the mainland automobile industry has climbed over the obstacles under the complex situation, and as a representative of China's automobile industry, China FAW has also fought a victorious battle, but the achievements are not easy. At this annual press conference, looking back at 2021, Qiu Xiandong, general manager of China FAW, summarized it with the sentence "not easy, rewarding and regretful".

"I've been in the automotive industry for 28 years, and 2021 is a tough year for the automotive industry, and the feeling of powerlessness and helplessness is very strong. This year, the automotive industry was affected by a series of factors such as repeated epidemics, shortages of chip supply, rising raw materials, the impact of extreme weather on the supply chain, and orderly power supply and power rationing. However, through our efforts, China FAW has also achieved a series of results in 2021, but there are regrets behind the bright figures, and some goals have not been achieved. For example, we originally hoped that through the struggle in 2021, the group would sell more than 4 million vehicles, which is a production and sales target that everyone in China FAW dreams of achieving, but because of the interruption of supply, our goal has not been achieved. Qiu Xiandong said.

At the end of the year, reviews and summaries like China FAW's will be staged in major car companies. In the face of 2022, China FAW has taken the lead in sounding the horn.

At the annual press conference, Qiu Xiandong released the overall business target of China FAW in 2022, planning to sell 4.1 million vehicles in the whole year, an increase of 17.1% year-on-year; operating income of 770 billion yuan, an increase of 8.9%; market share of 15%; R & D investment intensity of more than 3%, and strive to reach 3.5%, independent brands reached about 8%.

"In 2022, China FAW will base itself on the background of the profound transformation of the automobile industry, the comprehensive opening up and the uncertain impact of the epidemic on production and consumption, firm strategy, take the initiative, plan in advance, and prevent and control risks." Taking the development of 'Hongqi' as the benchmark, taking brand building as the command, taking the user as the center, and taking the comprehensive innovation drive as the main line, resolutely fighting the four major battles of 'comprehensive quality improvement, supply chain security and supply assurance, large marketing innovation and energy improvement, and digital and intelligent transformation and upgrading', and striving to achieve further high-quality leapfrog growth of independent brands, high-efficiency transformation and growth of joint ventures, and creative growth of key productive service industries, comprehensively deepen reform, and strive to build a world-class automobile enterprise. Qiu Xiandong said.

This reporter learned from China FAW that the key work of China FAW in 2022 will mainly focus on the following five aspects:

The first is to take the development of "red flags" as a benchmark. China FAW said that in the past four years, the Fawaki brand of China FAW has sold more than 4,700 vehicles a year to 300,000 vehicles a year, achieving a 63-fold growth and creating a miracle in the development of automobile brands. However, compared with the development vision of the Hongqi brand itself, this achievement still has a lot of room for improvement. Therefore, the Hongqi brand will continue to accelerate its progress, achieve transcendence, and strive to become a benchmark for China FAW and even the industry.

The second is to take brand building as the guide. China FAW will firmly grasp the profound transformation trend and major historical opportunities of the automobile industry, better, faster and stronger to establish national automobile brands such as Hongqi, Jiefang, and Benten, and embark on a road of transcending the development of Chinese national automobile brands in the new era.

The third is user-centric.

The fourth is to take comprehensive innovation as the main line. China FAW will use the thinking of "can be completely torn down and restarted, must be zero innovation and construction", create a new generation of automotive product platform and technology platform of "integration, less pieces, and software", and strive to become the source of innovation in the automotive industry, and achieve the goal of technological innovation, product innovation achievements and capabilities industry leadership.

Fifth, we should do a good job in fighting the "four major battles." In terms of supply chain security and supply assurance, China FAW will further enhance its ability to predict and respond to supply risks, and accelerate the construction of a new supply chain system that is independent and controllable.

It is worth mentioning that while releasing the overall business target for 2022, at this annual press conference, China FAW also released a new corporate logo, which is the sixth renewal of the corporate logo of China FAW in the past 70 years.

The new logo adopts a single blue and golden ratio design, the overall style is more minimalist and flatter, and continues to retain the number "1" as the visual center, and the Chinese character "qi" abstraction to form an eagle.

According to China FAW, the number "1" of the new logo center represents the development vision of China FAW to build a world-class automobile enterprise and the pursuit of the first enterprise spirit; the main Chinese character "automobile" represents the mission of China FAW based on its main business and bravely undertakes the mission of opening up a new road for the innovation and development of China's automobile industry in the new era; the word "automobile" constitutes the form of an eagle with wings spreading its wings, marking that China FAW is full of positive and enterprising strength. The wings of "Eagle" in the new corporate logo are abstracted into two letters E, representing Environment and Enjoy respectively, implying that China FAW is committed to green, low-carbon, energy-saving and environmental protection, striving to provide users with "wonderful travel, a better life", and creating a world-class, environmentally friendly [green low (zero) carbon], consumer-loved mobility service company vision.

(Editor: Zhang Shuo Proofreader: Yan Jingning)