New Gansu Gansu Daily reporter Wang Zhaoxia Wang Yuyu
In lanzhou in winter, the water of the Yellow River is clear and blue, and the air is clear and refreshing. The touch of green on the outskirts of the "Sweet Taste" brand center on the banks of the Yellow River is particularly dazzling, adding a bit of vitality to the South Binhe Road in Lanzhou City.
In the "Sweet Taste" brand center, vegetables and fruits and herbs flow green, grains and rice grains are full, filigree enamel is colorful, Dunhuang murals have a long ancient rhyme, and mellow "sweet" agricultural products and rich cultural and creative products are colorful and blended.
Potted olive trees in the center of the "Sweet" brand.
Authentic "sweet" mellow and long
The "Sweet Taste" Brand Center is a one-stop comprehensive platform for displaying the "Sweet Taste" image, disseminating the "Sweet Taste" culture and experiencing the "Sweet Taste" delicious taste prepared by the Gansu Agricultural Reclamation Group under the guidance of the Provincial Department of Agriculture and Rural Affairs.
Looking around, the entire theme pavilion is green, soft and fresh, reflecting the concept of Gansu's thick planting of clean environment and the development of green agricultural products.
Stepping into the hall on the first floor, you will be greeted by a pot of verdant olive trees with small fruits between the branches. "The olive branch symbolizes peace and friendship, and the olive tree is not only a friendship tree, but also a healthy tree." Wang Jinping, general manager of Longnan Longjinyuan Olive Oil Development Co., Ltd., introduced that olive trees are drought-resistant and barren, evergreen in all seasons, cold-pressed into oil with olive fruits, extracted, precipitated and filtered into olive oil, known as "liquid gold".
Wang Jinping is setting up the booth.
"Gansu is the best adaptation area for the development of the cattle and sheep industry, the beef is tender and nutritious, most of the sheep belong to the free range, the meat is delicate and unsuitable..." The beef and mutton products exhibition area has a wide variety of varieties and dazzling. According to reports, Tianzhu white yak is the "only" agricultural product in Gansu, Pingliang red bull is the only live cattle trademark brand in the mainland, Gannan yak, Hexi beef cattle, Ganga Tibetan sheep, Dongxiang tribute sheep, Jingyuan lamb are also well-known regional brands.
While doing a good job in selling fresh meat, the main cattle and sheep producing areas in our province will deeply process beef and mutton into unpacking snacks, fresh and spicy beef jerky, freeze-dried yogurt crisp, Tibetan milk tea, butter tea... Every agricultural product in the exhibition hall is filled with a strong folk flavor, enriching people's tables and creating more market opportunities for "sweet taste".
"Sweet taste" brand is a provincial regional public brand of Gansu characteristic agricultural products, is an open and shared three-level system, including provincial brands, local regional brands and enterprise brands, at present from the province selected two batches of 60 regional public brands and 300 enterprise trademark brands. "We have set up exhibitions with the six characteristic industries of Gansu's 'cattle, sheep, vegetables, fruits and potatoes' and local characteristic agricultural products, and more than 2,000 kinds of agricultural products of more than 240 sweet brand enterprises have been settled in the exhibition area on the first floor." Narrator introduction.
The docent gives the explanation.
Colorful "sweet taste" elite gathering
The "sweet" agricultural products in the exhibition area are rich and diverse, they come from the mountains, from the desert, from the Gobi, and also from the oasis, just like the elites selected from all walks of life, gathered into a team.
In the exhibition area of apples and local specialty products, the Jingning apples are bright red and round. "Sweet and sour, delicious, delicious and nutritious is the biggest feature of Jingning apples, which is why I eat apples all over the world and want to jingning apples." The docent said. Jingning County is located in the loess plateau on the golden growth belt of apple cultivation, known as "china's apple town", "fragrant, sweet, crisp, good appearance" is the impression left by Jingning apples for many years to diners, but also let Jingning apples become the national Fuji apple benchmark.
In the exhibition hall, the largest marshal apple from Tianshui, the Flower Cow Apple, as one of the world's three famous fruits comparable to the American snake fruit and The Japanese Fuji, the shape is similar to the snake fruit, and the taste is a little more crunchy than the Fuji apple.
Potato exhibition area.
Stepping into the potato exhibition area, in front of the circular exhibition shelf, a bamboo basket of potatoes stained with dirt attracted special attention, "the stars hold the moon" in the center of the exhibition area, the surrounding shelves, filled with a variety of starch products, convenient and ready-to-eat red oil dough skin, cookies... A range of processed potato products deeply touch people's taste buds.
Potato is an important food crop in our province, with the characteristics of drought tolerance, hardiness, barren tolerance and wide adaptability, and is a popular crop in dryland agricultural areas. "Our province has the largest potato seed potato production base in the country, and it is also the main raw material production area of French fries and potato chips in the country. Potato starch content is high, the taste is fragrant and sticky. The docent said as he walked.
Walking out of the potato production area, the reporter saw that the customers who came out of the rice and flour grain and oil exhibition area were full of shopping carts. "The climate of the Hexi Corridor has a large temperature difference between day and night, the soil is dominated by sandy soil, and qilian snow water is used for irrigation, which produces natural high-quality wheat rich in minerals and vitamins." Flour processed with high-quality wheat is not only tendony, but also smells the fragrance of wheat. The docent also introduced that the rapeseed in the Eryin Mountains of Linxia, the flax in the central dry farming areas such as Huining, and the quinoa in the alpine mountains such as Tianzhu are also rich in nutrition and excellent quality.
Customers who return home with a full load of stores.
The Chinese herbal medicine exhibition area is crowded, angelica, astragalus, dang ginseng, banlan root, half summer... All kinds of medicinal herbs and whole plant specimens, everything is available. Gansu is known as "Millennium Medicine Township", "Natural Medicine Warehouse", "Qibo Hometown", Minxian Angelica, Weiyuan Dang ginseng, Longxi Astragalus and other 10 large varieties of medicinal materials occupy a high market share in the country.
The cultural "sweet taste" has a lot of meaning
Walking down the stairs to the second floor of the "Sweet Taste" brand center, the cultural and creative exhibition area, the experience tasting area, and the digital immersion exhibition area of the agricultural cultural tourism are integrated, condensing a strong nostalgic culture.
"Sweet" filigree crafts.
In the "Sweet Taste" cultural and creative exhibition area, rows of exquisite filigree enamel handicrafts are displayed neatly. In the center of the exhibition frame, there are meticulously crafted "sweet taste" signs, surrounded by "Silk Road", "Crescent Spring", "Dunhuang Flying Sky", "Colorful Danxia"... Each work is exquisite, with tight needlework, gold wire winding, and vivid colors, which is a natural and natural work.
Non-hereditary heirs are making "sweet" filigree enamel.
On the adjacent shelves are "paintings of agricultural products" that are "genuine". After the craftsmen dry the real crops, they carefully match the patterns, and the crops of different colors are intertwined and matched, so that the hard work in the field that was originally remembered has a little more sweet taste at the harvest. This kind of farming scene is embedded in a small picture frame, which is not only ingenious, but also carries another sense of beauty.
The Dunhuang murals on the walls cover white cattle, farming, pushing and grinding, etc., showing gansu's long-standing farming civilization. What is more interesting is that everyone scans with the WeChat of mobile phones to see the Dunhuang murals that are "alive".
Dunhuang murals with agricultural themes.
Walk into the immersive demonstration area, turn off the lights, and the three-dimensional animation immediately appears in front of you, which demonstrates the "ripening process of an apple" and "the growth stage of a sheep", showing everyone the hard-won of each "sweet taste" in an intuitive and vivid way.
In the live broadcast room, the live broadcast background is made of electronic screen, during the live broadcast, when different "sweet" agricultural products are displayed, the curtain behind them will switch to the animation background corresponding to the agricultural products. "There will be more than three live broadcasts every week, so that the audience can experience the geographical and climatic environment of the growth of agricultural products in Gansu." Introduction by the docent.
"Sweet" live broadcast room.
In addition, naked-eye 3D video playback, 4-fold screen immersive experience, digital holographic 3D display technology, through modern science and technology to present a long history of agricultural civilization achievements and "sweet" agricultural product quality characteristics.
"Walking in Gansu, what enters the eyes is the beautiful scenery, the entrance is the sweet taste, and the heart is actually culture." Zhou Weixiu, a member of the Provincial Committee of the Chinese People's Political Consultative Conference, said that in the past, "sweet taste" led to the development of rural industries and helped the masses get rid of poverty and become rich; now, "sweet taste" tells about Gansu's unique regional culture and has become a new engine for rural revitalization.
It is reported that the "sweet taste" brand center is responsible for the national online and offline authorization promotion, linking the sweet taste brand operation centers in Beijing, Shanghai, Tianjin, Chongqing, Guangzhou, Nanjing, Chengdu, Fuzhou, Shenzhen, Qingdao and other places and the sweet taste agricultural products exhibition and sales centers around the world, adhering to the quality first, shaping the main body of the market, strengthening the marketing system, innovating digital drive, strict brand management, and has sung "sweet taste" and "chorus" nationwide.
The top light in the shape of the sweet logo in the exhibition hall is very eye-catching. The pictures are all taken by Wang Zhaoxia and Wang Yuyu, a reporter of the New Gansu Gansu Daily
The Spring Festival is approaching, the newly built "sweet" brand center has also become a good place for Lanzhou citizens to buy New Year goods, customers who come to visit and buy agricultural products are in groups, and the docents are skillfully explaining the story behind each "sweet taste" for them...
"Sweet taste" - condensed mellow, inherited authenticity, overflowing with mellow, meaning sweet, located on the ancient road of the Silk Road, Gansu, will use mellow sweet and fragrant "sweet" agricultural products, continue to write a new chapter of agricultural civilization.