Text/Dong Review/Zi Yang Correction/Zhi Qiu
2021 is a year of high-light development for Apple. Not only has the company's market value exceeded three trillion US dollars, reaching the highest in the world; in 2021, Apple's iPhone 13 series products have also achieved good sales results in the global market.
Of course, for a large number of consumers, the most concerned nature is the best-selling of Apple's iPhone 13 series.
As early as before the release of the iPhone 13 series, people inside and outside the industry began to circulate a saying of "12 unscented 13 incense". Judging from the series of sales results achieved after the release of the iPhone 13 series, the ridicule of consumers has become an immutable fact.
In September 2021, after Apple released the iPhone 13 series of products, in October and November after that, it won the first place in the Chinese smartphone market for two consecutive months, and the chinese smartphone sales champion changed hands.
At the same time, according to the data released by the market research agency Counterpoint Research on January 14, as of now, Apple's iPhone 13 series has ranked first in the Sales Volume of the Chinese Market for 6 consecutive weeks, and the sales volume far exceeds that of domestic mobile phone brands, and domestic manufacturers have lost.
After the release of the iPhone 13 series, why can it achieve such excellent sales results?
The author believes that there are three main reasons.
First of all, the sales price of Apple's iPhone 13 series is quite attractive.
In 2021, the global chip famine is intensifying, and many mobile phone manufacturers have chosen to increase prices to protect their income under the background of short supply of chips. Compared with the models previously released by Apple, the price of the iPhone 13 series has been reduced, and the iPhone 13 series that naturally increases the price without price increases has been favored by consumers.
Of course, the main reason why Apple ignores the impact of chip shortage is that the current chip price increase has little impact on Apple, based on this, Apple can not hesitate to adopt a "price war" strategy.
Secondly, the appearance, performance and imaging system of Apple's iPhone 13 have shown certain upgrades.
Compared with the iPhone 12 series, although the iPhone 13 series did not cancel the bangs design, the bangs area was reduced by 20%, and the visual effects were beautiful.
In addition, the A15 processor used in the iPhone 13 series has enhanced the performance of the phone; Apple has also further improved the battery life, heat and system performance of the iPhone 13 series.
Moreover, Huawei's fall has given Apple a considerable market share.
Previously, in the Chinese smartphone market, although apple's iPhone sales performance has always been quite impressive, the P series and Mate series products released by Huawei have always been strong competitors of Apple's iPhone.
Nowadays, Huawei is affected by the shortage of chips, affecting the release of the high-end model Huawei Mate 50 series, while the Huawei P50 series does not support 5G networks and cannot compete with the iPhone 13 series, which to a certain extent has helped apple's iPhone 13 series sales rise.
For domestic mobile phone manufacturers in the mainland, after Huawei's fall, they all want to impact the high-end and replace Huawei to compete with Apple's iPhone products. However, at present, in the Chinese mobile phone market, there has never been a mobile phone brand that can compete head-on with Apple.
For domestic mobile phone manufacturers, although they are remarkable in terms of market share, it is difficult to effectively impact the high-end and gain a firm foothold in the high-end mobile phone market. This requires domestic mobile phone manufacturers to continue to exert efforts in core competitiveness such as chips, systems and ecology while enhancing their brand image.