Liu Youming | the theory of communication from the Confucian Xun school to the communication of qi

Since the Song and Ming dynasties, scholars have mostly understood Xunxue and interpreted Xunxue from a negative point of view, and Xunxue has been greatly scandalized. Therefore, today it is necessary to re-understand the philosophy of Xunzi with the perspective of creative hermeneutics. Xun Xue and Meng Xue are not two ends of a strong contrast, they share the basic position of the unity of heaven and man and the goodness of sex, but the degree of advocacy is one strong and one weak. In contrast, Xun Xue's views are more popular and can be used as a philosophical reference and philosophical basis for most people today and in the general humanities and social disciplines.

Dai Zhen's philosophy in the middle of the Qing Dynasty is actually the latest version of Xun Xue. It is a "natural gas ontology." And its rational path can also be connected with the "qi communication theory" advocated by some overseas chinese communication scholars today.

The theory of communication of qi, to put it simply, is a theory of communication that thinks, measures, arranges, and operates on the basis of "the psychological effect of individuals or the masses that are comprehensive and comprehensive in many factors and diversity". This is a communication theory with Chinese cultural characteristics in addition to Western communication theory.

Xun Quan was a thinker of the emerging landlord class. On the basis of inheriting the early Confucian doctrines, he also absorbed the strengths of each family to synthesize and transform, established his own ideological system, and developed the ancient materialist tradition. Most of the thirty-two extant Xunzi works are Xunzi's own works, involving many aspects of philosophy, logic, politics, and morality. In terms of the concept of nature, he opposed the belief in the destiny of heaven and the gods, affirmed that the laws of nature are not transferred by human will, and proposed that people should conform to the laws of nature in order to prosper and develop; on the issue of human nature, he put forward the "theory of sexual evil", advocating that human nature has two parts: "sex" and "hypocrisy", sex (nature) is the animal instinct of evil, pseudo (man-made) is the ritual education of good, and the moral concept of denying talent. Emphasizing the influence of the acquired environment and education on people; in political thought, he adhered to the Confucian principle of etiquette, while attaching importance to people's material needs, advocating the combination of economic development and etiquette and rule of law. Epistemologically, he acknowledges that the human mind reflects reality. However, there is a tendency to despise the role of the senses. In the famous "Persuasion to Study", he concentrated on his views on learning. The article emphasizes the importance of "learning", believing that erudition and constant examination and reflection on oneself can "know and act without fault", and at the same time points out that learning must be linked to reality, learning should be applied, and the learning attitude should be sincere and dedicated, perseverance. He attaches great importance to the status and role of teachers in teaching, believing that if the country wants to prosper, it must value teachers, and at the same time put forward strict requirements for teachers, believing that if teachers do not set an example for students, students cannot practice. He also proposed that "water carries boats, and water covers boats."

Youming Liu, Ph.D., is a professor at the Department of Chinese, National Chengchi University, Taiwan. Major Publications:

"From implication to the theory of Xunzi Philosophy's Potential View of Sexual Goodness", compiled by the School of Literature of Chengchi University, Proceedings of the International Symposium on Confucius Studies and the 21st Century, 2001.

"Hezhongfen- A New Interpretation of the Relationship between Xun Zi and Dong Zhongshu on The Relationship between Heaven and Man", Journal of Chinese, Taipei University, March 2007.

"XunZi's Philosophical Model and Its Changes and Transfers in Later Generations", Journal of Sinology Research, Institute of Sinology Data Collation, Yunlin University of Science and Technology, December 3, 2006.

"The Basic Concepts of Contemporary Neo-Xunxue", Ru Lin, 4, December 2008.

"The Reconstruction of Confucian Philosophy: The Approach to Contemporary New Xunxue", Journal of Handan University, 22:1, March 2012.

"Reason in Qi: A Study of Luo Qinshun, Wang Tingxiang, Gu Yanwu, and Dai Zhenqi", Taipei: Wunan Publishing Company, 2000.

"Some Problems in the Study of The Theory of Qi in the Song Ming and Qing Dynasties", edited by Yang Rubin and Zhu Ping, "The Theory of Qi and Gongfu in Confucianism", National Taiwan University Publishing Center, 2005.

Liu, Yu-Ming, "Naturalistic Chi(Qi)-Based Philosophy as a Foundation of Chi(Qi) Theory of Communication," CHINA MEDIA RESEARCH, Vol.4:3, 2008.07.

"The Analects of the Ming and Qing Dynasty Natural Gas Theorists", in Huang Junjie, ed., East Asian Analects, National Taiwan University Publishing Center, 2009.

"Philosophical Models of the Natural Qi Theory of Ming and Qing Confucians", Chinese Confucianism, 6, May 2011.

"Historical Changes in University Thought", in Huang Junjie, ed., Interpretation of the Four Books of Confucianism in East Asia, National Taiwan University Publishing Center, 2005.

"Ma Fu's Philosophical Model and Its Positioning", edited by Wu Guang, "New Exploration of Ma Yifu Thought", Shanghai Ancient Books Publishing House, 2010.

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