Top News Henan Business Daily reporter Ma Qianhui
Hi Henan catering people, hello.
As is customary, in previous years, I would say "hard" to you, but this year I especially want to say "Come on!" to you. ”
This year, the big exams and small exams continued one after another. This year, you have also been pleased, the opening year of the "14th Five-Year Plan", rural revitalization, common prosperity, everyone holds a certificate and other national strategies were officially launched, many blueprints are like a glimmer in the night sky, giving a direction to move forward.
We know that this year you may have been anxious and confused... Every caterer may have had a different taste in his heart.
However, the difficulties ahead are sometimes the "touchstone" of the industry, in 2021, Henan catering people did not lose their armor, they used "courage" as a sail forward, with "extreme" to define industry product standards, with "love" as the warmest support behind the society.
Henan's catering hearts are glimmering, growing toward the sun, constantly breaking the situation and making many achievements, making positive contributions to promoting the economic development of Henan Province, driving social employment and stimulating consumption. In this process, I believe that every caterer has his own story.
Today, we replay the memories of the Henan Catering and Accommodation Industry Association in 2021.
【Jointly with more than 300 well-known catering enterprises to launch semi-finished pre-made dishes for Chinese New Year's Eve rice】
After experiencing the blow of the first wave of the epidemic in 2020, when the cold air struck again, the string in the hearts of Henan restaurant people tightened again.
On the eve of the Spring Festival, the Henan Catering and Accommodation Industry Association launched the "Proposal for Safe Production During the Spring Festival in the Catering Industry in Henan Province" for the province's catering and upstream and downstream enterprises, actively cooperating with government departments at all levels to do a good job in epidemic prevention and control and advocating "local New Year".
In order to ensure that the "local New Year" New Year taste is not reduced, under the guidance of the Department of Commerce of Henan Province, Alibaba Local Life jointly launched the catering industry "New Year Blessing Meals at Home New Year Flavor" activity. More than 300 well-known catering enterprises in Henan Province have launched festive products such as Chinese New Year's Eve meal packages, Chinese New Year's Eve rice containers, New Year gift packages, semi-finished pre-made dishes and other festive products around the festive hotspots such as New Year meals, New Year goods, and New Year customs, to provide online booking and offline delivery services for the public.
With the joint efforts of catering people in Henan Province, it has effectively reduced the gathering of personnel in catering units and other places, reduced the risk of cross-infection, and ensured the supply of Chinese New Year's Eve meals, reunion banquets and daily necessities during the Spring Festival. At the same time, under the joint discussion of merchants, promote the digital upgrading of traditional merchants, explore a new model of online + offline services, and at the same time broaden the channels for increasing income, dredge the strong consumer demand of the masses during the festival, so that consumers can also eat the good dishes of famous catering enterprises at home and taste the good taste of their hometown.
In the Spring Festival of 2021, we defeated the epidemic in a warm and peaceful atmosphere.
【Strict conservation and new consumption double promotion, "small dishes" has become a new trend in the industry]
In March 2021, spring blossomed, and the catering market in Henan Province once again regained its former vitality and vitality. The restaurant owners breathed a sigh of relief, but the Henan Catering and Accommodation Industry Association did not slack off.
In order to promote strict conservation and new consumption, under the guidance of the Department of Commerce of Henan Province, the association hosted the "Henan Province New Catering Development and Civilized Table Construction Double Promotion Activity". In June, the association organized enterprises to carry out the "Abandon Waste and Protect Safety" Food Safety and Anti-Waste Initiative Commitment Activity.
Under the guidance of the Department of Commerce of Henan Province, under the impetus of the Henan Provincial Restaurant Association, in order to reduce waste, Xiejia Henan Cuisine launched aluminum foil to heat the packaging box, and the buffet of Longxiang Hotel can be roasted duck on the spot. . .."Small dishes" has gradually become a new trend of catering brands in Henan Province.
【Select the hometown of henan cuisine, thousands of kitchens and thousands of tastes, thousands of the most beautiful waiters, and promote the healthy development of the industry】
In the whole year of 2021, the Henan Provincial Restaurant Association has successively held the "Henan Food Town Publicity Activity". It is understood that the activity is one of the series of activities of henan food season in Henan Province, "Taste the Yellow River, Taste the Central Plains", and many food towns in the province promote their own regional cuisines and introduce the experience of creating food towns.
After a series of promotions and evaluations, the Henan Provincial Restaurant Association identified Xinye County of Nanyang City as the "Hometown of Henan Banmian" and The Village of Mitun in Changyuan County as the first provincial-level "Chef Village" in Henan Province.
In May, the Vocational Skill Level Recognition Center of Henan Catering and Accommodation Industry Association was officially approved, which promoted the vocational skills of employees in the catering and accommodation industry in Henan Province
It is of great significance to enhance and promote the growth and progress of professional talents and promote the healthy development of the industry.
Subsequently, the Henan Provincial Restaurant Association, together with some catering-related colleges and universities in Henan Province, established the country's first provincial-level catering vocational education committee - "Henan Provincial Catering Vocational Education Teaching Steering Committee". At the same time, the Henan Provincial Restaurant Association cooperated with a number of culinary-related colleges, associations and representative enterprises in Henan Province to establish the Henan Culinary Vocational Education Group.
This also has the "Thousand Kitchens and Thousand Tastes" and "Thousand Most Beautiful Waiters" selection activities, through these two activities, the technical level of the catering service industry in Henan Province has been significantly improved, and the practitioners have significantly improved the pride of the industry through image display.
【Carry forward the catering culture and promote the branding of catering enterprises】
"The 60th Anniversary of the Master of the Great Generation of Craftsmen - Master Chen Jinchang", "The Opening Ceremony of the Zhang Sect of Chinese Gastronomy", Henan Catering Industry has established the only academic school in the famous technical school - "Zhang Pai", and the head master is Zhang Hailin. In 2021, the General History of Chinese Cuisine organized by Zhang Paishimen has completed the final draft of the second and third volumes.
In 2021, the Henan Provincial Restaurant Association expanded again, and successively established the Catering Committee, the Kitchen Committee, the Brand Building Committee, the Xinyang Cuisine Committee, and the Nutrition Office.
In order to promote the high-standard development of the catering industry, the Henan Provincial Catering Association and the Henan Provincial Finance and Trade Light Textile Tobacco Trade Union jointly held the "2021 Henan Provincial Catering and Accommodation Industry Vocational Workers Skills Competition", and the Zhengzhou Municipal Finance and Trade Finance Trade Union held the 18th Zhengzhou Municipal Staff Technical Games.
In order to promote the penetration of the whole industry chain of catering and the chaining and standardization of catering brands, the Henan Provincial Restaurant Association hosted the 20th Eurasian Hotel Supplies Exhibition and the Henan Catering Franchise Expo.
In order to promote the healthy development of the institutional catering industry, the Henan Provincial Restaurant Association held the 4th Henan Provincial Institutional Catering Industry Conference.
At the second standing council of the sixth session, the Henan Provincial Restaurant Association officially established the presidium of the association.
At the Zheng Fair, the successful holding of the 40th Anniversary Brand Enterprise Exhibition of Henan Catering and Accommodation Industry Association further expanded the influence of Henan catering brand.
In order to promote the branding of catering enterprises, the Zhongyuan Catering and Gastronomy Development Base has initially operated, and more chained and standardized catering brands will be cultivated in the future.
Qianwei Central Kitchen, Shitong Tofu, Limin Kitchen, Yangshao Wine, Baofeng Wine, Huadu Wine, China Grain Storage Xinzheng Oil and Fat Base, Henan Provincial Restaurant Association through inspection and exchange, and related enterprises to jointly explore the new blueprint for the development of the industry.
In December, at the forum "New Future of Catering and Exploring the Catering Culture in Cultural and Commercial Tourism Projects", the Henan Provincial Restaurant Association and relevant enterprises jointly explored new ideas for the integration of catering enterprises and food districts in the post-epidemic era.
【With a glimmer of light, grow towards the sun】
On the night of the rainstorm, the lighted restaurants on the street became a haven for the citizens stranded on the street. Henan's diners did not consider the gains and losses, and they opened a 24-hour all-weather support mode. Zhengzhou people will never forget that night, the smiling waiter sent a cup of hot water, a bowl of hot soup.
After the rainstorm, the Henan Provincial Restaurant Association launched the anti-flood disaster relief proposal, advocating and organizing enterprises to actively fight floods and provide disaster relief, support the frontline work of disaster relief, and pass on the great love of the world. Henan caterers could not care about the losses caused by the liquidation rainstorm, and once again joined the rescue army of making box lunches and donating materials. At this moment, the unity and love that everyone bursts out is like a light, breaking through the difficulties and obstacles ahead.
After the flood situation, the Henan Provincial Restaurant Association docked with the upstream enterprises of catering, supported catering enterprises to resume work and production after the flood, and issued the "Tips for Food Safety Risks for Catering Enterprises to Resume Production" to guide enterprises to resume production in an orderly and safe manner.
In August, the epidemic swept through Zhengzhou again, restaurants suspended dine-in services, the Henan Provincial Restaurant Association issued the "Tips for Catering Enterprises to Do a Good Job in Epidemic Prevention and Control to Ensure the Safety of All Parties", and launched the Zhengzhou Takeaway Guide to guide catering enterprises to reduce losses through takeaway ordering.
In 2021, this year, Henan's catering people are running hard against the trend, fearless of difficulties, exploring the road of development in uncertainty, and looking for "unchanging" strength. With a glimmer of light in our hearts and growing towards the sun, in 2022 we will walk hand in hand with the light.
【Message from the President】
Zhang Hailin, Henan Catering and Accommodation Industry Association:
"Carrying the weight forward" is the key word of Henan's catering industry in 2021, if the epidemic is well controlled in 2022, "Nirvana rebirth" will be the theme of the new year of the catering industry.
It is precisely because the catering consumption in the past two years is in a downturn, once the epidemic has passed, the public will open "compensatory consumption", and the friend gatherings, business banquets, and festival celebrations that have not been carried out because of the epidemic will be made up, and the catering economy will usher in rapid development in the future. The catering industry will use good dishes, environment and services to return the care and support of all sectors of society.
Editor: Li Yingxuan Miao Yaxiang