Recently, the Great Wall pickup truck released sales, and the global sales of 233006 units in 2021 hit a record high, an increase of 3.6% year-on-year. In overseas markets, annual sales reached 43,599 units, up 119% year-on-year. As of 2021, Great Wall Pickup trucks have ranked first in domestic and export sales for 24 consecutive years.
It is worth mentioning that the sales volume of the Great Wall Cannon in the passenger category also hit a new high in 2021, with annual sales of 127,940 units, an increase of 11.4% year-on-year. The steady and high sales growth of the Great Wall Gun also further proves the success of the Great Wall pickup truck in creating and focusing on the passenger goods category.
Judging from the performance of the Great Wall pickup truck in 2021, the slogan of "making pickup trucks popular" is entering the 2.0 era - further focusing on category innovation. In addition to the comprehensive evolution of the two major categories of passenger leisure and fashion commercial, further new product categories have been made, such as the global version of the passenger gun, the "hard-core big toy" gun, the Great Wall cannon off-road pickup card Everest version, the "Knight Partner" locomotive gun, etc. have been listed, the black bullet, the brigade gun have been delivered, the dragon shell has opened pre-sale and so on.
At the Guangzhou Auto Show in November 2021, the launch of the supercar pickup truck has comprehensively amplified and evolved the pickup truck culture. Zhang Haobao, CEO of Great Wall Cannon Pickup Truck, revealed that the positioning of the supercar pickup truck is an important global product, which will also be exhibited at the Bangkok Motor Show in Thailand in 2022.
From the global version of the Great Wall Gun to the supercar that represents the world's leading culture, the strategic height of the Great Wall pickup truck has begun to gradually extend and expand from the domestic market to the global market.
At present, Great Wall pickup trucks have been sold in more than 50 countries and regions around the world, and in overseas markets, they have begun to compete with international first-line brand pickups. According to the medium-term planning of the Great Wall Gun, the ratio of domestic and overseas sales should reach at least 1:1, and even overseas sales should exceed domestic sales.
It is worth mentioning that in November last year, Great Wall Gun obtained a five-star safety standard rating in the ANCAP evaluation of the Australian new car safety evaluation organization, becoming the first Chinese brand to receive a five-star rating under anCAP's new standard. Moreover, in Australia, the Great Wall Gun stood out in the Japanese Isuzu D-MAX, Nissan Navarra and other rivals, and won the "Best Model of the Year" award in the Autocar pickup category, the authoritative australian automotive media.
The product is the brand side, and the user is the other side. In addition to products, there are also many innovations in Great Wall pickup truck services, user operations and culture. For example, the "worry-free service China Tour" was officially upgraded to the Great Wall Cannon Action, which was comprehensively upgraded from the four aspects of service, culture, product and business, and built a new value system for the common growth of brands and users. Great Wall pickup trucks in Yunnan, Guangxi, Hubei and Hunan 30 cities franchise stores opened in tandem to create exclusive services for users and help the local market and economic development.
In terms of pickup culture and lifestyle, great wall cannon unites the country's top Luya masters and fishing circles to experience the fun of fishing mountains and seas; Shennongjia Pine And Cypress Town, Great Wall Cannon helps the Ba Taoyuan Cup Bicycle Open, and cyclists enjoy the "4+2" lifestyle. In addition, the Great Wall Cannon also held a locomotive co-creation conference, and joined hands with the China Motorcycle Chamber of Commerce to establish the "Great Wall Cannon Locomotive Co-creation Alliance" to promote the deep integration of pickup truck culture and locomotive culture.
Realistically speaking, from the launch of the Great Wall Cannon to the increasingly strong "brand effect" of the Great Wall pickup truck, the Great Wall pickup truck is successful. More importantly, the cumulative global sales of Great Wall pickup trucks since its listing have exceeded 2 million, which is also the only Chinese pickup brand to enter the "2 million club". In 2022, how the Great Wall pickup truck will perform, let us wait and see.