1
It's New Year's eve again.
From the dinner table, it is obvious that these years of material abundance are felt.
In the past, in the New Year in Shandong, when it comes to dessert after dinner, it is nothing more than going downstairs to move a box of small oranges and big apples.
Now on the table do not say our Shandong local cherries, Hainan mangoes, huang peaches of Zhongshan, to the New Year, the standard Shandong family banquet must have a box of Dandong strawberries, bite the strawberries when the juice splash height, determines the height of your father-in-law in front of the man.
And the excellent and calm Shandong man will press the water.
A few days ago, I was still holding strawberries and wondering if this thing had secretly grown a large artery, otherwise how to grow so big, even if it was big, it was still so juicy.
This abundance is not the exclusive property of individuals in the city.
In fact, if you look at the towns and townships, sitting on the farmer's table in recent years, you can see more interesting scenes.
In Shishi Township, next to Rotten Ke Mountain in Quzhou, Zhejiang Province, local villager Fang Qin recently discovered a new local specialty, caviar.
This Michelin restaurant infinitely respected top ingredients, unlimited disenchantment in the hometown, not only Fang Qin, the village casually pulled people are familiar with the ins and outs of this ingredient, have been after the first year of eating is not adaptable, eating habits will feel endless aftertaste, no wonder the whole of Europe is so addicted to it.
The evaluation of it by her fellow countrymen is just a sentence.
"It's worth more than six eggs."
For caviar, it's very Resby.
For chickens, it's a bit rude.
2
Chickens and chicken physiques cannot be generalized.
At the very least, the Xuefeng black-boned chicken raised by Yang Yilin has a lot of say in nutritional value.
Like caviar, it is a high performer in agricultural products. Delicious, nutritious, boiled with water is fragrant, Yang Yilin is also used to eating.
But the chickens were on a hill a thousand meters away.
Unlike the famous product of caviar, this chicken was a niche delicacy a few years ago.
Yang Yilin, who studied pharmacology at Sun Yat-sen University and is a famous talent in Longhui County, Hunan, gave up his job in Shenzhen and returned to his hometown to serve xuefeng black bone chicken.
Don't say relatives, villagers don't quite understand, just for such a thing, is it worth it?
There's even a more blunt assessment – have you been reading books for so many years and fed the dogs?
He smiled, he wanted to feed the chickens with knowledge.
The villagers laughed, how to feed? How to sell? Who will help you?
We sold as far as the county seat, you raised so many chickens, the county town to eat over?
In the end, the chicken is more expensive, and it is not you who suffers losses?
What the fellow said is very reasonable, this is a problem that all high-quality agricultural products have faced.
The same example is Xinjiang's apples, pears and walnuts.
Especially the yellow cauliflower in Datong, Shanxi, where it is close to the volcano, the soil is special, the yellow cauliflower is long and thick, planted for six hundred years, eaten, all said good.
It's just that for many years has been confined to the local area, the shelf life of vegetables is too short, there is no way to transport too far, the diners who can be sold are limited, and finally everyone grows yellow cauliflower, which can only be given to relatives and friends, busy for a year, the more afraid of planting, the more folded.
In fact, there has been a strange circle of high-quality agricultural products for many years.
Seasonality is a problem, products will be concentrated in a period of time (a tree of fruit with the same batch of ripe, a place of vegetables at the same time on the market), want to increase income can only expand the seeds, and the buyer to buy after all the ability to buy goods is limited, excess products can not be exchanged for income, it can only be broken, rotten.
This is a real problem, it is not that the farmers are not working hard enough, nor is the product not high-quality enough, it is that xuefeng mountain is unreasonable, it is taihang mountain that is unreasonable, it is the shelf life of agricultural products that is unreasonable, in the final analysis, it is physics that is unreasonable.
Want a better life?
Can only think.
3
Does anyone not believe in evil?
Too much.
Selling local specialties in the northeast, there is a boss named Zhao Mingming, who answered a phone call, it was an old lady from Hainan Province who called directly to the Chagan Lake fishing farm to buy fish.
It runs northeast to Hainan and across the north and south.
Just because of a fat-headed fish, how many northeastern people's white moonlight.
At that time, the fresh express delivery was not transported to Hainan, the old lady was already old, it was inconvenient to move around, this mouthful of fish, is her many years of homesickness.
Zhao Mingming struggled to send it over, and it took ten days on the road.
He asked the old lady if the fish was broken.
The old lady said no, child, it's not bad.
Zhao Mingming knew that in ten days, ten days, no matter how fresh and good the fish were, there were also stinky and rotten.
The old lady lied.
But the fact that specialty products cannot be sold locally will not lie.
Homesickness condensed down, is the thought of the perch, this nostalgia, greater than the sky.
4
From the Xuefeng black-boned chicken in Yangyilin, to the yellow cauliflower in Datong, Shanxi, to the bighead fish in the northeast.
China has a vast territory, there is never a shortage of high-quality agricultural products, and there is never a shortage of farmers who work hard, and to analyze the strange circle clearly, it is the efficiency of commodity circulation that needs to be improved.
It needs a mature logistics system, and it needs perfect cold chain transportation to help products keep fresh and store, so that good products can get out of the mountains or snow fields.
Famous, sold to customers, we get good products, farmers in exchange for new income.
Earn money and have jobs, farmers don't have to go out to work.
It needs a large number of orders to tilt, we need talents who have the heart to cultivate agricultural products to enter the game, bring technology, we want to help, we respect them, and we speak with orders.
If they increase their income and have good jobs, they can have a good New Year and a good year.
This buckle should be solved with ingenuity.
5
E-commerce is an opportunity.
The essence of business is a more reasonable allocation of resources, so that more professional people can do more professional things.
The role of the Internet is to let those farmers who work hard have the opportunity to see their products through the Internet, and to let the logistics and cold chain system built for so many years speak and send it to consumers to taste the early.
It is to let every new farmer who aspires to start a business create his own brand, create more jobs, and lead the villagers to get rich together;
For us farther away, get more authentic and fresher products, the price is lower, and everyone feels the dividends of the Internet together.
Have a suggestion? Then say it, feedback to the farmers, they can better adjust, to create a better product.
We're doing well, and they're better off.
The trend has arrived, and now, there is a result.
14 years later, Quzhou City introduced the largest domestic caviar production enterprise to Shishi Township through investment promotion.
Fang Qin became an egg retriever, and the fish eggs she took out in fifteen minutes on the production line became a delicacy on the table of the top restaurant, and the Chinese caviar brand boarded the first class of Lufthansa and appeared at the Oscar dinner.
Through Tmall's supply chain, the problem of the first kilometer and the last kilometer of agriculture is solved, and China's high-end agricultural product brands are rolling wildly in European countries such as France and Germany, and domestic diners have tasted Michelin.
Transportation costs are compressed, and selling at home and abroad is not a problem.
Fang Qin never knew what Michelin was, but 200 villagers like her had jobs at the doorstep of their homes, and nearly 200 villagers joined the cooperative in the form of order agriculture, and the result of everyone's labor was full of domestic and foreign diners.
Then there is no need to be busy.
The apples and pears of Aksu in Xinjiang have also changed.
Originally, the farmland stretched for 500 kilometers at every turn, and the output was easy to sell and not sell well.
Now the local youth Zhou Hu has returned with the ability of e-commerce, trained more than 10,000 students, and converted the continuous farmland into sales. One of his disciples sold dozens of tons of apples every year by opening Tmall stores and doing Taobao live broadcasts, successfully promoted from fruit farmer to buyer, and earned more than 400,000 yuan by purchasing 2,000 tons of apples.
Xinjiang guys come home from Shenzhen to sell fruits, with sales of more than three million, not a dream.
6
Yang Yilin, a pharmacologist, walked on the mountain road when he went to school, and sold the Xuefeng black-boned chicken through Tmall to various places.
There are too many knowledgeable new farmers like him, and after years of hard work, they have the opportunity to show their fists.
E-commerce has become his boost to the commercial sea.
The 2022 special event of "Qingyun China" jointly organized by the Youth Development Department of the Central Committee of the Communist Youth League, China Youth Daily and Alibaba Group was held on Tmall, this time Tmall New Year Goods Festival, helping farmers has become the core theme, and the merchants who help farmers are all sellers of origin, and the origin of agricultural products is directly supplied, and strive to send high-quality agricultural products from various provinces to the table throughout the country.
Media, support.
Tmall resources, tilted.
Celebrities from the provinces, speak up.
Fujian has Ouyang Zhongcan, an academician of the Chinese Academy of Sciences, Shandong has Chinese Olympic champion Chen Yibing, Yang Yilin's Hunan compatriot, and Tmall spokesperson Yi Qianxi will also speak out for Xiangxi bacon.
Under the convergence of eyes, Yang Yilin's story has also been on the hot search, and his chicken has also been sold to the county and gone to the four seas.
Traffic support, node outbreak, conversion, water to water.
The villagers who questioned him at the beginning also became his collaborators, and the annual income of more than fifty people increased by nearly 50,000, and now dr. Qi Qi is called Dr. Heyang.
Open Tmall, you can see the evaluation of this niche chicken species is that the bone is rotten, the amount of exercise is so large, it is not a running pheasant, but a special chicken.
With the resource support of the "Short Sell 100 Villages Plan", he should not be a unique and isolated case, Tmall search for agricultural new year goods festival, agricultural products everywhere are worth trying.
Jiangshan Xuxiang Kiwi is eager to try, and wants to have a fight with the kid kiwi to see who is the real Wei C Big Daddy;
Chongqing Wanzhou red orange, after eating can also make Sichuan orange peel;
Of course, here must be a private Amway to take a look at our Rushan oysters, after eating, feel the waist spit fire.
23 provinces and cities, more than 110 counties, 240,000 high-quality agricultural products, and farmers who have worked hard for many years behind them, in the Internet era, there is a chance to be discovered, there is a chance to be rich.
We look forward to the emergence of more high-quality agricultural brands, so that we do not have to explore the specialties of each village in person, but only need to order and buy the goods, and they can be brought to our table.
Increase income, reunion.
Whoever said knowledge would be buried, the chickens fed with heart, flew farther.
7
The wind of e-commerce blew into the countryside and there was a chain reaction.
Agriculture, can also have a good income;
Our help can also be easily sustainable;
The influx of talents has also promoted the wider application of technology in disguise, indirectly causing industrial innovation.
The aforementioned yellow cauliflower has a new godfather.
The 26-year-old Pang Ershun's family has been selling yellow cauliflower for sixty years, and in the hands of his third generation, there has finally been a technological revolution.
In the past, the yellow cauliflower in Datong, Shanxi Province, faced the problem of drying, after he took the experience from Sichuan and brought the roasting room this technology, now the dehydration time is shorter, and the yellow cauliflower in the entire Yunzhou District has become a unified brand, and the sales of Tmall with three million pounds a year have become the ingredients that can be seen on the table when playing hot pot in fifteen provinces.
Fathers and fellow villagers planted 170,000 acres of yellow cauliflower, increasing their income by several thousand yuan a year, and there is no need to worry about yellow cauliflower anymore.
Their online store has a middle review, I think it is very interesting, the review is probably said that this yellow broccoli is not right, how it is not black, too yellow.
The treasurer was very enthusiastic to reply with hundreds of words, carefully explaining the reason - because you bought the right thing, and the quality of what you bought in the New Year was not good.
Why the dish is black is because the temperature and water vapor are too large when steaming, referred to as steaming black;
Either it was dried when it was raining, and it was dried and tanned again.
You can't believe you can experiment with home dishes.
Diners do not know when this technological revolution in the color of yellow cauliflower will occur, but perhaps the yellow cauliflower of Datong, Shanxi, has finally stepped out of Taihang and grasped the right to formulate color standards in the industry.
College students like him who have returned from the experience will not be the last, with the help of e-commerce and the media, students from Chongqing University, China University of Mining and Technology, Chang'an University and other schools are calling for the agricultural products of the province, among them, perhaps pregnant with the next kohlrabi and cabbage godfather.
Wait.
They return to their hometown, with the dragon slaying skills, they will combine production and education, and prepare to create more hardcore products, which will shock you.
8
The New Year should be a happy thing, let more people celebrate the New Year, a good year, is the real New Year.
Under the general trend of e-commerce, we stand on the side with new farmers, continuous, long-term and common revitalization.
If you want to say thank you, thank you pang Ershun, Yang Yilin, Fang Qin, and Zhao Mingming, who have been aiming to revitalize the countryside for many years.
Chagan Lake was caught in winter again, and this time, Zhao Mingming was sure that the old lady who was far away on Hainan Island would no longer spend a lot of money and wait for ten days to buy a stinky fathead fish.
Under the cold chain logistics, he determined that the fish in Chagan Lake will be sorted by grade, inspected and quarantined, stored, transported, and preserved, and delivered uniformly to the people of the whole country, and the people of the whole country can eat the ingredients of the far north, and the wanderers who are far away can also taste a mouthful of nostalgia.
Rural revitalization is not a temporary cargo, a hammer to buy and sell.
We see more agricultural products on Tmall, behind which are hundreds of new farmers who are self-reliant and create a better life with their hands, they are seen, the moment we shop, their efforts are recognized, and they continue to move towards the road to riches.
If this road works, more people will devote themselves to this trip, bring about a technological revolution, and create a more high-end agricultural product brand, which can be sold to the world and sold to the world.
It is also necessary for a wider range of consumers to pay attention to activities such as the Tmall New Year Festival and selling out 100 villages to give high-quality agricultural products a chance to be on the table.
In the future, every year will be like this, and everyone can have a good year every year.
The moment of reunion, everyone is there.