For many people, sometimes starting a business isn't about how much money you can make, it's just about making your hobby better.
<h1 class="pgc-h-decimal" data-index="01" > Father: Starting a business starts with selling shoes on the ground</h1>
In 1971, Phil Knight, who had been in business for seven years, still did not make any money, and in that year he re-established a company called "NIKE".
Two years later, his second son, Taravis Knight, was born as a lonely child who spent his time alone fiddling with colorful toys in a mansion.
Phil Knight embarked on the road of selling shoes because he did not have good results as an athlete himself, but he always thought about how to continue his dream by selling shoes. He dreamed of one day when his company's sneakers could beat the best-selling Adidas of the time.
He worked while selling shoes on the ground, borrowed his father-in-law's underground garage without a special warehouse, found an old house next to the garbage station without an office address, and used second-hand old packaging without outer packaging.
Even if it was so hard, he did not give up this hobby after all.
Previously, Phil Knight had been an agent for Japanese brand shoes, and at that time he saw a slight improvement, the Japanese company cashed out to buy 51% of the shares, and asked for 2 seats in the 5 directors, if it did not agree to this request, immediately stopped supplying. He categorically rejected this unreasonable request.
In order to develop, he recruited new investors.
In 1972, Nike shoes were officially listed, and the sales revenue of that year was 3.2 million US dollars, which was only 50% of the business volume of the original agency brand.
But he did not give up, and began to spend a small amount of money on celebrity endorsements, in 1973, it hired long-distance runner Tiffe Prifontaine to endorse his sneakers, subversively creating a new law of sports marketing, making celebrity endorsements a classic model of sports marketing.
On April 7, 2020, Phil Knight and his family were ranked 25th on the 2020 Forbes Global Billionaires List with a fortune of $29.5 billion.
<h1 class="pgc-h-decimal" data-index="02" > son: Don't want to animate hundreds of billions of family properties</h1>
In 1998, after making Clark, who was engaged in product development, became CEO, Phil Knight took a back seat.
25-year-old son Taravis Knight did not want to live in the shadow of his father, and went to a company as an animation intern in anonymity, starting from serving tea and pouring water and running errands, and gradually fell in love with stop-motion animation.
He explains his obsession this way: "When I was a young boy I loved stop-motion animation, I was very passionate about this way of animation, and it worked well to tell a story. While many handmade, old-school things have faded with the times, and we can almost solve any problem with a computer, the beautiful things should not be forgotten. ”
Stop-motion animation is definitely a boring and tedious job, not only to be able to calm down and be indifferent, but also to be patient and childlike: behind each second is 24 pictures, and each picture comes from the pictures taken by the producer after moving the model slightly, which requires fine and extremely heavy workload.
Prop models are complex, sometimes a small movement has to be photographed, a few hours have passed, can only move a few millimeters, need to constantly adjust the posture of the dolls to give them life, an animator can only complete 3.7 seconds of animation per week, a 90-minute movie means 24x60x90 or 129600 pictures.
In 2005, he worked as the art designer for the fantasy animated film Zombie Bride. In 2009, he worked as the art designer for the animated film "Ghost Mother", for which he was nominated for the 37th Annie Awards for Best Animated Character Design.
In 2016, he directed his first animated film, The Legend of the Magic Strings, which was nominated for the Best Animated Feature Award at the 89th Academy Awards [5] and won the Best Animated Feature Award at the 70th British Academy Film Awards.
Legend of the Magic String poster
In 2018, he directed the science fiction action movie "Bumblebee", with an investment of 100 million yuan and a box office of more than 700 million. At one point he said that if Bumblebee didn't work, he would have to go back and inherit his father's business.
Movie Bumblebee poster
But he has hundreds of billions of family assets, and he would rather devote himself to the animation business, which shows how much he loves animation.
Combining animation with shoes, combining his hobbies with his father's hobbies, together they created another miracle.
During the release of "Psychic Boy Norman", he launched the same sneaker in the film with the film, which was sold out as soon as it was released. Travis teased, "Look, I'm no worse than my father when it comes to making money. "Now the price on a treasure is above five figures.
Taravis proved with his actions that this independent young man can still change the world without his father.
And their father and son, although their hobbies are different, but they all explain a truth: find their own hobbies and do it better! The dream will come true!
<h1 class="pgc-h-decimal" data-index="03" > conclusion</h1>
Old Knight started his business from a small company starting at 1,000 yuan, and it took only 8 years to defeat Adidas, and his dream has not changed;
Little Nate has always grown up in rebellion, never thought of sitting back and relaxing on the existing wealth, but has always been immersed in the pursuit of his dreams, wanting to create his own happiness with his own hands.
Their father-son relationship is always deeper and more obscure than love, in fact, it is also what each of us will encounter:
It doesn't matter how much wealth we have, whether we have our own dreams and pursuits, whether we can persevere in our dreams.
And when we pursue our dreams, how can those rebellions become the catalyst for the sublimation of father-son feelings, so that we continue to grow, continue to grow, and constantly understand what our father has done for us.
Father's Day is approaching, and I would like to use this document to those who are constantly pursuing their dreams and their fathers.
Knight Father and Son