Qianjiang Evening News hourly news reporter Zhang Yunshan
As the Lunar Year of the Tiger approaches, the Alipay Five Blessings Collection will open tomorrow (0:00 on January 19) as scheduled! In addition to the familiar activities such as sweeping blessings, writing blessings, and collecting blessings, the biggest difference between wufu this year is that it is fully open, and businesses and institutions have become the protagonists of this five blessings. Among them, the Zhejiang Provincial Museum will also participate in the Five Blessings with "Tiger Cultural Relics" for the first time, and send "Tiger Blessings" to netizens across the country.
The Yue kiln celadon tiger pillow of the Tang Dynasty was transformed into a "Tiger Fu Easter Egg Card" cultural creation to explore new digital play
In Zhejiang, the cultural relics of the Five Blessings activity are the "Tangyue Kiln Celadon Tiger Pillow". The collection is 17 cm long at the base, 8.7 cm wide at the base and 7.6 cm high. The tiger is lying still, with a serene and self-assured demeanor and vivid charm. Its turquoise glaze color, calm and elegant, from the visual give people a burst of coolness.
The picture shows the Zhejiang Provincial Museum Wufu Easter Egg Card
In the process of participating in Jifu, users can randomly obtain this special Zhejiang cultural relics Easter egg card, and click to view the detailed cultural relics history and collection introduction.
The relevant staff of the Zhejiang Provincial Museum said that sweeping the five blessings is a popular activity during the Spring Festival in recent years. The fun sweeping blessing collection can not only promote the interaction between family and friends, meet people's expectations and hopes for blessings, but also allow more people to take the initiative to understand traditional culture. This choice to cooperate with Alipay Wufu is also to make the tiger cultural relics in the museum "go out" lively, so that more young netizens have the opportunity to see the details of the cultural relics and understand the story and meaning behind each cultural relic. This time, Zhejiang Bo took out the collection of "Tangyue Kiln Celadon Tiger Pillow", this shape of the Crouching Tiger and the Tiger, with the auspicious meaning of exorcising evil spirits and warding off demons, it is very appropriate to take it out at the time of the Spring Festival, which is happy and peaceful, and the family reunion.
Fuka exchange "Tiger Cultural Relics" digital collection Wufu has more sense of science and technology
Closely following the trend of cultural digital innovation, during this year's Wufu period, the Zhejiang Provincial Museum will officially launch 10,000 copies of the "Tangyue Kiln Celadon Tiger Pillow" digital collection at 12:00 noon on January 28. Users can exchange their collections in the Alipay Wufu "Lucky Shop" through the Fu card and permanently treasure them.
"Tangyue kiln celadon tiger pillow" digital collection page
Wufu entered its seventh year, in addition to the museum's customized Fuka and digital collections, this year there are more than 1,000 merchants issuing Fuka.
Users can enter the small program of the merchant institution by scanning the code offline, searching on Alipay, or visiting the business life number in the "life channel", they have the opportunity to receive blessings. At the same time, the red envelope code of the merchant can also issue a fu card, and this year, eating a roadside stall and visiting a vegetable farm also has the opportunity to scan the code to get blessed. Alipay said that it hopes that the "Five Blessings" IP can become the Spring Festival assistant of merchant institutions, allowing merchant institutions to serve users through more diverse digital positions and operation methods.
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