Ji Yizhi: Planning strategy Multiple measures to promote the liberation of new energy landing

Ji Yizhi believes that there is no turning back in the new energy fast lane, and vehicle companies must develop rapidly and set goals for themselves. As the eldest son of the state vehicle, liberation has always practiced the responsibility of state-owned enterprises and implemented the national "double carbon" strategy.

Recently, FAW Jiefang 2022 Business Annual Meeting was held in Changchun, after the meeting, FAW Jiefang New Energy Division General Manager, General Manager of bus Division, Party Secretary Ji Yizhi on the liberation of new energy division to develop new energy technology, layout of new energy products, ecology and other series of issues with the media.

Practice state-owned enterprises as planning and development strategies

On September 29, 2021, FAW Jiefang responded to the national "double carbon" strategy with actions, announced the establishment of a new energy division, and released the liberation of "15333" new energy strategy at the conference. For the issue of how to continue to practice the responsibility of central enterprises and fulfill corporate social responsibility in the future, which is of concern to all walks of life. Ji Yizhi said that liberation, as the eldest son of the national vehicle, has always practiced the responsibility of state-owned enterprises, and it is the unshirkable responsibility of liberation to implement the national "double carbon" strategy.

Ji Yizhi introduced that in the future, Liberation will develop a new energy strategy in five aspects. The first is to develop a full range of new energy green products. He said that considering the long-term and diversified development of new energy in China's commercial vehicles, product application scenarios and demands are different, product research and development and enterprise development can not only focus on phased interests, but also need to adapt to and meet the national new energy planning with full-line development.

He revealed that in 2021, Liberation will complete the launch of 141 new energy products in a full range of heavy, medium, light, micro and passenger products such as J7, JH6, J6L, J6F, etc., to achieve "electrification of traditional vehicles". In terms of product layout, at present, the 5 major platforms covering 3 technical routes of traditional vehicle electrification products have all completed development, which can cover all scenarios under the current new energy market, and the market sales volume in 2021 has exceeded 3500 units.

Ji Yizhi said that the second is that the liberation will increase investment in new energy research and development. He said: "We expect to reach 20 billion yuan in the "14th Five-Year Plan" research and development investment, in order to quickly enhance the core competitiveness in the field of new energy, go to the world, and become a leading brand of international commercial vehicles." ”

Third, establish industry standards. Ji Yizhi believes that through the formulation of industry standards, joint new energy ecosystem, grasp the good opportunities of power exchange and fuel generation policies, explore joint venture cooperation, accelerate the implementation of solutions such as independent power exchange, vehicle and electricity separation, and joint development, and make every effort to seize the development opportunity. Accelerate personnel replenishment, ability improvement and thinking change, flexibly use external forces, and promote the rapid growth of new energy undertakings.

Fourth, innovate business models and build a new ecological chain. Ji Yizhi said that FAW has the responsibility and responsibility to build the ecological chain, and has made a series of layouts and arrangements. The construction of the ecological chain will solve the difficulties just said, so that users can really do it, and the cost of use and operating costs are lower than the traditional costs, so that the value of the ecological chain is reflected, and users will like to use new energy vehicles more and more.

Fifth, provide system solutions. Ji Yizhi introduced: "Now everyone hopes that the environment is getting better and better, the industrial chain is rapidly upgraded, and urban transportation is facing some difficulties, and we can provide a series of complete solutions." Technologies such as unmanned driving and intelligent networking to help build smart cities have begun to be piloted in some areas. In the era of new energy, not only the changes and upgrades of vehicles, but actually the entire infrastructure and model are upgrading, and Liberation strives to create benchmarks and demonstrations and lead the development of the entire industry. ”

Explain the new energy strategy in detail to create value for users

Ji Yizhi said that in the process of research and development of new energy products, Jiefang strengthens the market-centric approach to meet customer needs. Truly create value for users. He introduced that Liberation focuses on "energy saving, safety and reliability". "All the technologies, including the optimization of the model and the patents of various scenarios, are carried out around these aspects, and the goal is to be industry-leading." He said.

Ji Yizhi revealed that Jiefang increased investment in research and development and laid out core resources. That is, around the "new energy exclusive vehicle control system" layout. Through independent research and development, joint venture cooperation to build a core system, the final presentation to users is a leading technology, low-carbon, safe and reliable new energy products.

Detailed explanation of new energy strategy planning and development goals

The new energy strategy "15333" released before liberation has also positioned new energy sales in the next few years, with sales exceeding 100,000 vehicles by 2025; more than 300,000 vehicles by 2030; and more than 350,000 vehicles in 2035. For 2022, the sales target of Jiefang New Energy is to exceed 10,000 vehicles. "In order to achieve the sales target, we have formulated and implemented the core strategy of "3755" in order to quickly lead the new energy industry. Ji Yizhi said.

Ji Yizhi believes that there is no turning back in the new energy fast lane, and vehicle companies must develop rapidly and set goals for themselves. The first is the market breakthrough, focusing on the three major scenarios of short-distance transportation, urban construction, and municipal sanitation, and supporting the creation of new products in the new year.

The second is to make adjustments in channel empowerment. Ji Yizhi believes that new energy is a technology marketing model, and the ability of channels to develop the new energy market is improved through new energy marketing manuals, combat maps, and practical training.

The third aspect is the launch of exclusive services for new energy products with financial support. Jiefang is the first to launch new financial products in the field of commercial vehicles. "In the new year, we will provide you with financial solutions for vehicle-to-electricity separation, battery leasing, vehicle leasing, etc., suitable for new energy needs." Ji Yizhi said.

The fourth aspect is to build a new ecology. Provide or integrate resources, allow users to use cheap green electricity, form a power exchange system, and ensure operational efficiency. Ji Yizhi revealed: "In the new year, we will also launch a second-hand car repurchase policy to help users buy cars boldly and confidently. ”

The fifth aspect is to do a good job in service guarantee. Liberation will strengthen its strength in training, three-electricity extension warranty, service forwarding, and spare parts reserves, and improve the capacity of the liberation service system. Promote the liberation of the "15333" new energy strategy from many aspects.