On January 1, 2022, SAIC Audi A7L 2.0T model was officially launched, with a guidance price of 45.97-51.97 million yuan, compared with the previous 3.0T model, 2.0T Although slightly inferior in performance, the price threshold is also lower, compared to the starting price of imported Audi A7 126,100 yuan cheaper. Longer than the Audi A7, cheaper and seemingly worthwhile. But the Audi A6L with an approximate body size is cheaper than it, and the money of the Audi A7L two-wheel drive under the approximate configuration can buy the four-wheel drive of the Audi A6L, so at a glance, is the Audi A7L still worth buying? Let's take a look.
New car design analysis Sport Audi A6L?
From the outside, the Audi A7L is not so much an extended version of the Audi A7 as a sporty version of the Audi A6L. The new car as a whole combines the styling of the Audi A6L with the sporty design of the Audi A7, and the details are somewhat different.
The front face of the Audi A7L basically continues the shape of the imported version, but the grille in the net adopts a crisscrossing style, which is more sporty than the lateral grille of the Audi A7 and Audi A6L, and also shapes the personality recognition.
Sharp headlight group and Audi A7 the same model, the shape is more regular than the Audi A6L headlights, the internal light source combination is very scientific and technological, the orderly arrangement of thin light strips is tireless, far and near lights, turn lights and daytime lights have a clear light cavity partition, of which the high beam is upgraded to a laser light source.
On the side of the body, the Audi A7L adopts a staggered and segmented waistline design, the body shape undulates into the change of light and shadow, and the high and low waist line is surrounded by a three-dimensional sharp side skirt, highlighting the sharp and dynamic style.
There are also S-line side markers on both sides of the body, and the large wheel rim of the 19-inch start also enhances the sense of sport for the whole vehicle, and the largest 21-inch rim refreshes the wheel size record of the domestic Audi product line.
Unfortunately, the SAIC Audi A7L has eliminated the iconic slipback shape, hatchback tailgate and lifting spoiler of the Audi A7 body, and replaced it with a sedan + ducktail design similar to the Audi A6L, but the through-through taillights and bezelless doors have been retained, which is also a small comfort for fans.
The tail shape is very designed with a wide-body coupe, the upper narrow and lower width of the shape also brings more layers of changes to the tail, and the hidden exhaust at the bottom reflects the elegance of the executive car.
The through-type taillights with progressive dynamic effects are also arranged with a slender vertical beam, echoing the headlights, and at the moment of lighting, people will sigh from the heart, and the lamp factory is indeed yyds~
Open the door, the familiar taste comes to the face, the three-screen layout delegated by the Audi A8L is applied on the Audi A7, Audi A6L, the interior of the Audi A7L is the same as the Audi A7, the Audi A6L, the whole is still the Audi technology flavor of the digital cockpit design style, only in the steering wheel and air outlet details slightly changed, it is difficult to distinguish who is who.
The entire control station of the interior is tilted towards the driver's side, highlighting the attention paid to the driver. The large area of leather materials and orange stitching in the center console reveal luxury, while the racing gray checkered trim and piano paint trim plate of the same model as the RS model reveal the high-end taste.
In terms of screen, Audi A7L adopts a 12.3-inch full LCD instrument panel, with a 10.1+ 8.6-inch dual touch screen to form a three-screen linkage, coupled with the support of HUD head-up display, which can truly achieve no dead angles in information.
Among them, the dashboard can realize multi-mode and navigation display, the MIB3 infotainment system equipped with the car machine system also has the Audi connect open APP ecosystem, Asterix Android application platform, support mobile phone interconnection, remote car connection, voice interaction and other functions, Turbi is involved in Tencent ecology, such as support for car WeChat, QQ music, etc., the experience surpasses the imported A7.
In terms of space, from the perspective of body and wheelbase size, the Audi A7L and the Audi A6L are closer in size, both longer than the Audi A7, but it is doubtful that the luggage compartment volume of the Audi A7L in the official parameters is the smallest, does this mean that its ride space will be larger?
We looked for a comparison of the three-car rear seating space experience, and judging from the results, it seems that this is indeed the case. In the case of the similar height of the three-car experiencer, it is true that the rear leg space of the Audi A7L is larger, better than the Audi A6L, and the rear space of the imported Audi A7 is the object of constant complaint.
Is it the Audi A7 extension or the Audi A6L rappile?
For many people, perhaps the biggest doubt is whether this car is the Audi A7 extension or the Audi A6L rappi. I think it should be the core of the Audi A7 + the leather of the Audi A6L.
If you compare it carefully, you will find that the same 45TFSI version, but the Audi A7L and Audi A6L engines are not the same, and the power parameters are also different. The Audi A7L is equipped with the same third-generation 2.0T ultra-high power version engine codenamed DLH as the imported Audi A7, with a maximum power of 180 kW and a maximum torque of 370 N·m, while the Audi A6L's 45TFSI model uses a third-generation 2.0T high-power engine codenamed DKW, with a maximum power of 165 kW and a maximum torque of 350 N·m.
In addition to the maximum power torque is not the same, the engine working speed range is also different, the knowledgeable small partner knows that sometimes the power torque really can not represent everything, the speed range is the embodiment of the technology. The DLH engine maximum power platform of the Audi A7L is significantly wider than the DKW of the Audi A6L, which means that the high-turn zone is more durable and the performance is beyond doubt. From this point of view, it is also true that the Audi A7L is the performance version of the Audi A6L.
As for the Audi A7 lengthening or audi A6L pullup, clear-eyed people can actually see the answer, no Audi A7 iconic slip back in the eyes of many people also lost the soul of the "most beautiful Audi", and now the debate does not have much meaning, whether Audi A7 or Audi A6L, is a platform, for most people, the concern is actually not the platform, but the car series naming number on the big level on the line.
In fact, according to the tone set by SAIC Audi, the direct competitors of the domestic Mercedes-Benz E-class and BMW 5 Series are only Audi A6L, and the A7L is higher than these three models "half gear", as for what consumers will think, it is another matter. Although SAIC Audi wants to try to avoid direct competition between audi a7L and Audi A6L, for consumers, I don't want "you feel" to "I feel", Audi A7L is competing with Audi A6L, and the relationship with imported Audi A7 is not so big.
Is the Audi A7L playing Wolf or a supporting role?
In the market segment, the Audi A7 is positioned as a mid-to-high-end performance coupe, the Audi A6L is positioned as a mid-to-high-end luxury sedan, and the Audi A7L is positioned as a performance executive car. It seems that the distinction is clear, but if you think about it carefully, you will find that the positioning of the Audi A7L is actually a bit awkward, and there has always been only a luxury executive car and a performance coupe, what does the performance executive car want to express? Emphasis on both driving and riding? Extended length and performance control are contrary to each other, and whether the boss of the car cares more about acceleration or comfort, this question should be considered.
And according to the previous sales data, the 2.0T model is the main sales force of the Audi A6L, and although the Audi A7 is positioned as a performance coupe, it is also relying on the volume of low-end models. It can be seen that for consumers, the performance is still placed behind the price when making a choice, so that the performance version of the Audi A7L is not obvious for the lower price of the Audi A6L.
Finally, according to the sales consensus reached by FAW and SAIC before, in the future, SAIC Audi's sales and after-sales business will be carried out in the existing dealer network of FAW-Volkswagen Audi, and we do not speculate whether the price reduction promotion at the dealer level will be treated equally, but at least in the minds of consumers, there should be concerns about whether the after-sales service can be treated equally. Therefore, on the whole, it seems that the Audi A7L is difficult to become a phenomenon-level product like the Audi A6L.
Editor's comments: The Audi A7L is more powerful, more sporty, frameless doors and a sense of superiority brought by the digital level. Audi A6L has a long market entry time, high market recognition, FAW-Volkswagen Audi sales and after-sales service network coverage is wider, and the price is relatively cheaper. Therefore, in general, the Audi A7L comprehensive product force is stronger, and the Audi A6L service and price are more advantageous. But over the years the image of audi a6L official car deeply rooted in the hearts of the people, younger and more sporty Audi A7L may be able to bring some novelty to the market, to the pursuit of taste grade of the crowd more than a choice, even if the current sales want to surpass the Audi A6L is a little difficult, but there will still be a part of the loyal users, as to whether there can be greater achievements, but also depends on the next action of SAIC Audi, such as relying on price or after-sales service to impress consumers, provided that there is this opportunity.