"In the past, everyone felt that an exquisite party banquet could only live in the plot of TV series and movies. Now, I want to bring them to everyone's life. ”
In the two years since Taobao opened a balloon party shop, Zhou Siquan, a 27-year-old boy from Shandong, has provided balloon party design and decoration services for 120,000 couples' engagement parties and 60,000 babies' birthday parties, selling nearly 100 million balloons.
He chose to use balloons, decorative boards, lanterns, colored strips and other materials to customize it into a more cost-effective, small and exquisite party decoration package. "Everyone can set up a party without price or technical threshold, create their own sense of romance, surprise and ceremony, and leave no regrets in ceremonies such as proposals and engagements."
In the past two years, Zhou Siquan's Taobao store has provided balloon party design and decoration services for the engagement banquet of 120,000 couples.
To some extent, Zhou Siquan felt that this was also the meaning he captured in the process of turning to balloon parties.
After graduating from college, he worked as a history teacher in a high school in his hometown for 3 years, because he loved design, in the second half of 2019, Zhou Siquan decided to quit his job and opened a Taobao shop with a friend who sold balloons and became a balloon party designer.
"At that time, on Taobao, there were almost no businesses that offered balloon party services, and I felt that I had a lot of room to play in it." In 19 years of "Double Twelve", he designed a "engagement scene decoration" package on the shelves, priced at 300-400 yuan, and sold nearly 200 sets in one day.
Zhou Siquan believes that the rise of domestic party culture and the development of the balloon party market on Taobao are mutually influential and go hand in hand.
19 years ago, the demand for party decoration mainly came from the company's annual meeting, banquet and other large-scale events, provided by offline professional etiquette companies, with the popularity of balloon parties in Taobao, more and more young people are becoming party decoration experts.
In the past year, Zhou Si's entire store has 70% of customers, all of whom are post-90s and post-95 girls. There are moms who want to start from the baby full moon, 100 days, one year old..... They all gave him a ritual to witness growth; there were also pet owners who came to buy a birthday feast to set up a set menu for their dogs' 10th birthday.
Zhou Siquan feels that more and more young people now choose to use a balloon party to pursue a "sense of ceremony"
In addition, Zhou Siquan found that many couples also began to use a balloon party to express their love.
Last April, they received an order for an engagement party for a 39-year-old man who wanted to surprise his girlfriend who had missed 15 years to reunite.
Zhou Siquan remembers that the man is very careful about the details, only the KT board color has been changed to 10 kinds of red, the font has changed more than 40 versions, hoping to design the old photos of the two from college on the background wall. The man called and told him, "My girlfriend has had an imperfect marriage and I hope everything I can give her is perfect." ”
Compared with the high price of traditional party planning, Zhou Siquan hopes that everyone can have a theme party for a price ranging from tens of yuan to a thousand yuan
Since the second half of last year, with the gradual stabilization of the domestic epidemic, Zhou Siquan found that at the opening and graduation ceremonies of the school, when the small shops were opened and cut the ribbon, there was also a large demand for balloon party decoration. "I think that after everyone has experienced the epidemic, they want to create beauty and cherish it."
Today, Zhou Siquan's team has 6 full-time designers and more than 10 staff members, and has created nearly a thousand kinds of shooting theme designs so far, priced from tens of yuan to 1,000 yuan.
"I feel very fortunate that as a Taobao shopkeeper, I can witness and participate in the important moments in the lives of so many people, the formation and cooperation of families, and the celebration of people belonging to each age group, and I will also feel happy because of their happiness." Zhou Siquan said.
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