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Analyze the positioning of the new Kia Telluride flagship with more competitors equipped with V6 engines

Hello everyone, this issue analyzes the brand new Kia Telluride

1. Brand analysis

Kia brand at this level of the market is still inferior, the new Kia Telluride from the perspective of product strength is also insufficient, the new Kia Telluride is still shouldering the responsibility of enhancing the brand image.

2. Market analysis

The new Kia Telluride is expected to be Kia's flagship SUV, and Kia's tough style is different, the new Kia Telluride is stronger in the sense of fashion and youthful design, the car also provides three rows of seats, this market level, or face more market competitors, the new Kia Telluride is mainly for North America and launched.

3. Competitors

The new Kia Telluride has many competitors, including the Volkswagen Tourone, Mazda CX-9, as well as the Ford Explorer Explorer, Chevrolet Travelse, Hyundai Palisade and Nissan Pathfinder, which are very strong in terms of brand and product strength performance.

4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. )

This car was not introduced, due to the higher product positioning in the Kia car series, while facing a strong market opponent, the performance of this car in sales is expected to be average, the performance of the ownership is also average, and the value preservation of used cars is also general.

5. Power system and chassis

Equipped with a 3.8L V6 naturally aspirated engine with a maximum engine power of 217 kW and a peak torque of 354N·m, it matches an 8-speed automatic transmission, and the front suspension of the chassis adopts The independent design of McPherson is adopted, and the rear suspension is equipped with a multi-link design, equipped with a central differential, and provides a timely four-wheel drive system, with a power distribution ratio of 80:20 for the front and rear wheels in snow or comfort mode, and a distribution ratio of 5:35 for the front and rear wheels in sport mode.

6. Configuration

From the configuration, the overseas version is equipped with a 10.25-inch central control screen, providing automatic air conditioning, driver assistance systems and other rich configurations, as well as mobile phone wireless charging, tire pressure monitoring, steering wheel heating, seat heating and ventilation and other functions, the overseas version of the performance in the configuration is still good.

7. Space

Body size length, width and height are 5001 * 2009 * 1800mm, wheelbase is 3081mm, from the body size and wheelbase point of view, the overall performance is OK, in the same class of cars belong to the mainstream level, the car uses three rows of seats, the utilization of space is OK, the space is also relatively spacious.

8. Summary

The design of the new Kia Telluride in the appearance is very fashionable and young and sporty, but less domineering style, the layout of the car central control is still very traditional, but the performance of the texture is OK, the space in the car belongs to the mainstream level of the same level of the car, from the overall product strength point of view, the performance is more balanced, but in the face of more strong competitors, from the perspective of brand premium ability, it is also slightly insufficient, and the car has not yet been exactly the news to be introduced.

Analyze the positioning of the new Kia Telluride flagship with more competitors equipped with V6 engines
Analyze the positioning of the new Kia Telluride flagship with more competitors equipped with V6 engines
Analyze the positioning of the new Kia Telluride flagship with more competitors equipped with V6 engines

9. Appearance

From the front face, the use of a wide middle mesh, with a rectangular grid texture shape inside, in the sense of refinement and domineering performance is still good, the net presents a tiger whistle style silhouette design, vertical headlamp group shape size is small, but still exquisite. The front bracket adopts a tough design and is very simple. Coming to the side, the body shows a more atmospheric stretch shape, the style of the side window line is slightly sporty, and the visual effect is also very coordinated. The style of the tail is also more concise, using vertical taillights, which is exquisite.

Analyze the positioning of the new Kia Telluride flagship with more competitors equipped with V6 engines
Analyze the positioning of the new Kia Telluride flagship with more competitors equipped with V6 engines
Analyze the positioning of the new Kia Telluride flagship with more competitors equipped with V6 engines
Analyze the positioning of the new Kia Telluride flagship with more competitors equipped with V6 engines

10. Interior

Entering the car, a symmetrical layout is adopted, providing solid wood decoration on the central control to enhance the luxurious style, the suspended central control screen also brings a good scientific and technological model, and the four-spoke steering wheel design is also slightly ordinary.

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