JinBao Zhong Peijing: Technology empowerment, scene promotion, so that every family can raise children confidently

Hosted by Tencent News and Tencent Parenting, the 2021 Tencent Smart Parenting Annual Ceremony was successfully held in Beijing on January 11, bringing together experts and scholars in the field of parenting, maternal and infant big V, industry associations and institutional representatives, with the theme of "Journey to the Future, All the Way to Children", to analyze and discuss the current parenting environment, children's education hotspots and maternal and infant trends, and to seek valuable and innovative parenting concepts for the healthy development of mothers and babies.

Moderator: Hello netizens! Here is the interview room of the 2021 TWP Tencent Smart Parenting Annual Ceremony. Hello Teacher Zhong! I am very happy to be able to interview you here, first of all, we ask Teacher Zhong to say hello to our vast number of netizens. And a brief introduction to you and your institution.

Peijing Zhong: Hello everyone! My name is Zhong Peijing, from the Golden Baby Children's Growth Group, our mission is to make every child grow up happily, and every family can raise children confidently.

Moderator: Okay, welcome Teacher Zhong. So what new changes and new opportunities do you think the new policy dividends such as double reduction and three children in 2021 will bring to the maternal and infant market, and what new points of strength will your institution have in this new parenting environment?

Zhong Peijing: The opening of the three-child policy has brought a new opportunity for early education and future development, it can be said that we believe that the demand for early parenting will be further enhanced by the policy. We will firmly grasp the development opportunities of the industry and establish a chain of the whole ecology. In the central scene, we will provide classic courses, in the accompanying environment to further satisfy the child's social development, in the family environment, we will provide a series of parent-child activities to accompany the products, to help children establish reading, self-care and other daily good living habits. In the cultural consumption scene, we will provide stage plays, teaching toys and children's consumer goods, etc., so as to truly promote the diversified growth of children from the whole scene.

Moderator: Thank you Teacher Zhong for your answer. So what do you think is the core significance of offline countries to optimize fertility policies, open up three children and supporting measures?

Zhong Peijing: As a professional brand that has developed for nearly half a century, Jinbei has always paid great attention to the topic of eugenics and eugenics. After the country promulgated the three-child policy, we also did a lot of internal review, as a professional organization, we hope to help parents in the most professional way, so we have also done a series of work. From the perspective of technology, we hope that with the help of technology, we can give parents more parenting tools, improve the service experience and also give more online resources to help parenting. From the perspective of multiple scenes, we hope that whether in the family parenting scene or in the cultural scene, we can give parents more help and improve the quality of parent-child companionship. At the same time, we have also comprehensively upgraded our curriculum content, through a series of empowerments, so that parents can truly achieve confident parenting, from the perspective of enterprises to support the country's three-child policy.

Host: As a generation that grew up under the Internet, young parents have more tolerance and substitution for intelligent and online products and services. So I would like to ask Teacher Zhong, how do you think enterprises can use technology to better empower mother and baby families?

Zhong Peijing: Jin Bao has always been adhering to the two-person drive of science and technology plus academics, and scientific parenting has promoted the scientific improvement of family parenting methods, and also promoted the all-round development of children's quality. Technology has opened up the needs of parents for high-quality parenting in different scenarios, and through technology, we are constantly optimizing the system, improving the efficiency of operations, and further upgrading our parenting products through effective membership services. In the future, Kimbuck will continue to use the development of science and technology to expand the depth and breadth of the connection, create a product ecology of scientific parenting, and realize scientific parenting in the true sense.

Moderator: Okay, thank you very much Teacher Zhong for such an in-depth and detailed answer, our interview today is over here, and thank you again, Thank you.

Peijing Zhong: Thank you.