The rapid development of society has created the personality characteristics of people in different eras, taking the "Generation Y" as an example, they were generally born between 1980 and 1995, which is accompanied by the rapid rise of the Internet, after contacting the Internet, this part of the population has a broader vision and stronger self-confidence, and is more willing to spend time on things that they think are valuable; when we think that the Generation Y population is already maverick enough, followed by the Generation Z population born between 1995 and 2009, Only then do we understand what a distinctive personality is.
When people of different cultures and generations enter society, our lives are more exciting because of the integration of more diversity, but we will also be unable to cover many things because of the difficulty of speaking. For example, the demand for travel tools, Generation Y and Generation Z must have very different preferences, but when Uncle Che hears the mantra of "one day Wide Book, lifelong Wide Book" is still passed on by word of mouth, it is known that Guangqi Honda must have found the ultimate code to conquer these two generations of people.
The "all-value" lifestyle
Don't distract Gen Y
Reliability is especially important to every car and is a priority for any generation, and Gen Y is certainly no exception.
Guangqi Honda obviously knows this very well, after all, no matter what generation of people, they are not willing to buy a car and enter the repair shop three days later to become a "mechanic master". In terms of product quality, GUANGQI Honda is particularly strict, and the rigorous and stable production process makes each model of GUANGQI Honda have outstanding quality. Over the years, the stable product quality of Guangqi Honda has also been unanimously recognized by consumers, such as Fit, Accord, Odyssey and many other models are known for their durability and peace of mind. J.D. Power, a leading global consumer insights and market research organization, released the "2021 China New Car Quality Research? (IQS)", Guangqi Honda is relying on excellent product quality, won the first place in the quality of new cars in the mainstream car market. Through the objective quality evaluation system, we see that GUANGQI Honda's reliability of consumer care is never ambiguous, because GAC Honda knows that when consumers buy a car, they are assured.
For Gen Y people, busy work fills them up but is exhausted, so a more comprehensive service must be another focus of their attention. What happens when vehicle maintenance and repairs are intertwined with busy work? For most friends, at this time, you can only delay maintenance, repair, or entrust relatives and friends to do the work. The former is obviously not conducive to maintaining good car condition; the latter way is to trouble others and owe people affection, so neither way is a panacea. In order to eliminate the worries of car owners, GUANGQI Honda provides car owners with a "door-to-door pick-up and delivery" service to ensure that car owners and friends can enjoy efficient and convenient services without leaving home, and to ensure that the user's precious time and the professional maintenance of the car are not delayed.
In real life, I believe that everyone is unwilling to depreciate the fruits of their labor rapidly. This is especially true for the Efficiency-Driven Generation Y population. As a durable consumer goods, the retention rate of automobiles will also become the object of attention of The Generation Y population during long-term use, because the excellent retention rate can ensure that our assets will not be seriously reduced, and at the same time, the fruits of our labor will be respected as they deserve. In this regard, Guangqi Honda once again surprised our eyeballs, according to J.D. According to the data in the "Rosewood Award • China Automobile Retention Rate List" issued by Power and the "Retention Rate Report" released by the China Auto Finance and Retention Rate Research Committee, the retention rate of many models of Guangqi Honda continues to rank at the forefront of the authoritative list, and models such as Fit and Accord have long dominated the list.
In addition, GUANGC Honda's official "Joy Used Car Official Website" has also created a one-stop new/used car solution for users, allowing customers to enjoy peace-of-mind service and pleasant experience when replacing new cars, selling used cars and buying used cars. In 2021, "Joy Used Car" has provided 120,000 users with the peace of mind to buy/sell used cars.
From the outstanding reliability, perfect after-sales service and excellent retention rate of GUANGQI Honda, it can be seen that all the imaginations of the Generation Y people for vehicles have been greatly satisfied from Guangqi Honda. So in the face of the Z generation crowd, what kind of housekeeping skills will Guangqi Honda take out to conquer this dynamic group?
Achieve a unique Generation Z
Unlike the Generation Y group, which pays more attention to the quality of vehicles, the growth of the Z generation group is accompanied by the rapid development of China's economy, so the freshness is particularly important to them; as the core of the family, the Z generation group has received great attention from family members since childhood, but because most of them are only children, they need a group of like-minded friends to share their lives.
So how can you keep up? How can I make myself more unique? How can I find this group of like-minded friends? All of this, Guangqi Honda has long considered for the Z generation members.
To keep up with the current trend, how to do without black technology? In the face of the advent of the era of intelligence and electrification, the third-generation i-MMD hybrid system equipped with Guangqi Honda models, which improves fuel economy at the same time, allows users to get double satisfaction in the sense of high-grade and driving pleasure, so it is not too much to call it a new era of black technology. At present, this technology has been installed in the new Accord Sharp Hybrid, New Lingpai Sharp Hybrid, new Odyssey Sharp Hybrid, Haoying Sharp Hybrid and many other GUANGQI Honda models. In the field of electric power, Guangqi Honda also unveiled the e:NP1 pure electric model. With the blessing of many black technologies and electric vehicle models, catching up with the trend is certainly not a problem.
The Honda CONNECT 3.0 intelligent guidance interconnection system and the Honda ace intelligent dual system composed of the upgraded Honda SENSING safety supersensitive system build a full-field intelligent system. The former meets the needs of users to interact with the vehicle voice in the car, as well as mobile phones to remotely control the vehicle, making the car life more convenient; the latter integrates a number of driving assistance functions to make every trip easier and safer. I believe that with these two sets of intelligent assistance systems, the needs of Generation Z to pursue freshness and unique feelings will be met in minutes.
In terms of car life services, GUANGQI Honda's "exclusive service manager" system allows Gen Z youth to experience a unique service experience. The service system of GUANGQI Honda to win the J.D. Power Grand Slam No.1 has become a solid backing for the "picky" Z generation members to provide intimate services. In December 2021, GAC Honda also won the "2021 China Automotive Golden Wrench Award - Customer Trust Award", and GUANGC Honda's excellent service quality was once again unanimously recognized by users and authoritative institutions.
In order to facilitate the Z generation to share their lives, GUANGQI Honda has created an exclusive base for Fit fans - iFIT CLUB, to create a car life trend culture and open an infinite fun life with young people; the establishment of the dream club allows countless car owners and fans who are keen on car culture to communicate freely and jointly promote the development of China's automobile culture; the GAC Honda Dream Festival is a large-scale "pet fan" activity created by Guangqi Honda for car owners and fans, allowing car owners and fans to participate in co-creation and enjoy more fun.
After meeting the unique needs of Gen Z young people for trends, so many co-creation activities will certainly not let Gen Z members "idle". Therefore, as long as you join the team of owners of Guangqi Honda, the young people of the Z generation do not have to worry about not being able to find a partner to share, because they have joined the Hiroomoto family, and everything here will only make the life of the young people of the Z generation more exciting.
Uncle Che summed up
The times have been changing, and the personality characteristics of different groups of people in different eras are also changing, but the mantra of "one day wide book, lifelong wide book" has never changed. How to achieve the same in the rapid changes is not unrelated to GAC Honda's strict control of product quality, and it is also related to GAC Honda's continuous improvement of services and aftermarket in line with the development of the times. In short, only by constantly improving itself in the development of guangqi Honda can this classic slogan be passed on from generation to generation.