Recently, the momentum of mobile phone manufacturers to release new mobile phones is fiercer than one.
Before there was a motorcycle millet to open the way, and then there was a backgammon group with an old and small (vivo, OPPO, realme, one plus) flocked to the scene, competing to get the top spot in the mobile phone market in the new year.
Even realme can be on the first batch, Tony really did not expect ▼ ▼
The momentum is there, but you may not believe it when you say it, the new flagship released this year, the hard quality performance is largely not as good as last year, or even the previous year's mobile phone.
Tony will have such a feeling, on the one hand, it comes from the chip of big brother Qualcomm.
I have to say that this time Qualcomm's 8 Gen1, the improvement in imagery does have a hard power of a thousand.
It contains three 18-bit ISPs (Image Signal Processors) capable of capturing more than 4,000 times the previous generation's image data at 3.2 billion pixels per second.
Such terrible image processing capabilities may already be comparable to the processors of many professional cameras.
But the old problem of Snapdragon chip fever still exists...
Now it seems that the consequence of Qualcomm finding Samsung FOUNDC chips for two consecutive years is to push himself into Lao Jun's alchemy furnace, want to practice the golden eye of fire, and helplessly practice for two years.
After last year's 888 crisis, manufacturers are also cautious, they all adhere to the principle of "not seeking merit, but seeking no mistakes", conservative tuning.
So much so that this time in the full "Original God" game experience experience, the average frame rate of 8 Gen1 is even worse than the previous year's 865.
With 870/865 of 12X and 10 Ultra,
The average frame of ten minutes of "Original God" shakes off more than one position of 888 & 8 Gen1... ▼
Looking at it this way, Tony has reason to suspect that manufacturers may not want to "train dragons" at all, once the heat is too hot, it will be rude to cut down the frequency of one size fits all, clean and hygienic.
And the chip factor aside, Tony took a closer look at the other hardware configurations of this batch of new mobile phones, good guys, it feels like everyone is swinging...
Take the one-plus 10 Pro that has just been released not long ago, the appearance, feel, fine-tuned LTPO2.0, full-link game frame stabilization technology, and the master portrait of these gratifying changes have nothing to say, it is a strong one-plus flavor.
Compared with the previous generation of one plus 9 Pro, Zhang Boss cut this knife to the ultra-wide angle, which is really a bit sorry for the redesigned lens module of the back shell.
I don't know what spell Samsung cast this year, so that Xiaomi, OnePlus and Vivo all used this new JN1 sensor.
Not that this sensor is not good, but in order to add a 150-degree wide-angle fisheye camera, and abandon the more applicable Sony IMX766, Tony really did not figure it out.
The latter's super macro and freeform lenses, compared to the 150-degree fisheye effect, how do you want to use the scene will be more, right?
And the biggest problem after the absence of macro, is that the mobile phone is hard to lack such a function, others can shoot clear things, you can't shoot, you are angry?
OnePlus 10 Pro ▼
OnePlus 9 Pro ▼
In addition, after the names of OnePlus and Kazakhstan, the level of natural color grading is still full of personality.
In most scenes, it is indeed very hasselblad, but in some warm color-based scenes such as food or portraits, Tony personally feels very underworld...
OnePlus's Hasselblad flavor▼
Vivo's Zeiss flavor▼
If OnePlus is only a technical adjustment on the ultra-wide-angle lens, then xiaomi's micro-manipulation on the Mi 12 is more interesting.
Although at the press conference this time, Xiaomi took out the 2K screen of E5 luminous materials, 120W wired fast charging, CyberFocus everything focusing technology, global super night view and other cutting-edge technologies.
But I don't know why in the key point of the screen, can not do the same, Mi 12 regrets not to use the same screen as the Mi 12 Pro.
You know, last year's 3999 yuan sale of Xiaomi Mi 11, not only has an E4 luminescent material 2K screen, a 100 million pixel main camera, but also matched a 4600mAh large-capacity battery.
888 Although the fever is more serious, the adjustment at that time is also the best done by Xiaomi.
Time has passed, today's Mi 12, but it has reduced its own value, only equipped with a 1080P screen of Huaxing Optoelectronics, not on the E5, even 2K is not willing to give.
At the same time as the size of the Mi 12 screen was reduced, the rear main camera simply threw an IMX766 up.
Note that this IMX766 is the ultra-wide-angle lens on last year's OnePlus 9 Pro.
Its own quality is quite good, can be moved by Xiaomi as the main camera of The Mi 12, which is really not as good as the 100 million pixel main camera on the Mi 11 last year.
The IMX766's 5000W pixels match 1/1.56 of the sensor size, and I really don't know what to compare with the 1/1.33 outsole of 100 million pixels.
Pixel shrinkage not to mention, the bottom has also become a circle smaller, this Xiaomi Mi 12 also uses 8Gen1, compared to the 12X with 870, it is not clear who is the middle cup and who is the small cup.
True flagship Xiaomi Mi 12X ▼
In addition, the IP68 waterproof and dustproof that appeared on the Xiaomi 11 Pro last year has not been inherited on the 12 Pro this time, and it is true that the Pro is nowhere to be.
That's it? "Rice rush high key year" ?
Without spreading it out, the reduction of these configurations and functions is indeed inconspicuous, and everyone who buys the mobile phone home will not be like Tony, one parameter after another, testing over and over again.
Where and where the game is not smooth, where the camera is weak, and the perception in daily use is even more minimal.
Tony feels that manufacturers no longer seem to be focusing on the absolute performance of mobile phones.
From the perspective of marketing, each brand is eager to create its own ecology, in the past " all-round mobile phone " " can do anything" concept, eat this set less and less.
Even the popular scolding wars between manufacturers are much less... ▼
After all, smart phones have developed for so long, which mobile phone can not smoothly return to WeChat, brush a vibrato?
Users who will carefully cut parameters and talk about mobile phone experience are still a minority, and mobile phone manufacturers who want to expand their audiences must make more efforts on the brand.
It's as if no one knows what the precious ingredients in XX cosmetics and XX perfumes are, but remembers the spokesperson and advertising words.
Thousands of hardware enthusiasts like Tony are still a minority compared to the powerful mobile phone market, because whether one person understands the mobile phone or not, in this era, it is a fast-moving consumer product that everyone needs.
In this context, it is much easier for manufacturers to actively strive for consumers who do not know much about mobile phones than to get people like Tony who understand digital.
Slogans such as "Born for Fever" and "Never Settle" seem to be no longer the focus in 2022.
Manufacturers prefer to increase the brand premium of 10%, as for the remaining 90% of the basic disk, less hormones and less radical, daily consolidation on the line.
In the end, consumers are still keen to vote with their feet, where the people who stand are going to where to go, if such a confusing reduction operation is more, everyone may not be able to stand for a long time.
Now the big names can still eat brand benefits like this, and it will be difficult to say after a long time.
How HTC and Nokia played themselves into the grave are still fresh in their minds...
Author: Jihao Editor: Polygon Line
Images, sources:
Weibo: @Lu Weibing
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Xiaomi official website
OnePlus official website
Realme official website