6 billion phones idle? The recycling market may become the new blue ocean

In 2021, the social ownership of mobile phones in the mainland will reach 1.856 billion. The number of used mobile phones is growing year by year. It is estimated that the cumulative number of idle mobile phones during the "14th Five-Year Plan" period will reach 6 billion.

With the change of consumption concept. Recycling mobile phones, trade-in activities are favored by consumers, and the mobile phone recycling market is gradually heating up.

First, why is the mobile phone recycling market so hot?

According to statistics, the total number of mobile phones recycled in mainland China in 2015 was 50.98 million, and the total number of mobile phones recycled in 2020 was 170.59 million. Since 2015, the compound growth rate of mobile phone recycling in the mainland has been about 27.32%.

The amount of second-hand mobile phone transactions in mainland China was 33 billion yuan in 2015, and the transaction amount of second-hand mobile phones in 2020 was 180 billion yuan. Since 2015, the compound growth rate of second-hand mobile phone transactions has been about 40.40%.

Mobile phone is a kind of electronic consumables, almost everyone can not be separated from the mobile phone, office, communication, shopping, payment and so on can be achieved by mobile phones. In a sense, mobile phones have become people's digital organs.

Mobile phone replacement is very fast, manufacturers for the mobile phone function "squeeze toothpaste" type of innovation: today change a screen size, tomorrow the camera is clearer, the day after tomorrow to add several shell colors. The mobile phone you may have just bought will be "left behind" before long. Everyone wants the latest phone, but in the face of the old phone: the function is not much different, and there is no stuttering. You will feel that changing mobile phones frequently is not only wasteful, but also economically unsupportive. Therefore, consumers will not easily buy new mobile phones, for merchants, we must find ways to promote the sales of mobile phones, to solve the problem that consumers are reluctant to buy new mobile phones.

Trade-in makes consumers feel like they're taking advantage of it. My stuff is old, you can also change a new one to continue to use, who is not happy. I even feel that the merchant is really conscientious. The old don't go and the new don't come. When your old phone is recycled, you can buy a new one.

Trade-in becomes an effective marketing tool.

1. Significantly reduce the threshold for buying a mobile phone. The recycling of old mobile phones and special subsidy activities have effectively reduced the economic threshold for consumers to buy mobile phones. Old phones are also good value for money and no waste.

2. Improve user stickiness. Promoting the sale of new mobile phones through trade-in helps users to further use and experience the new system and improve user stickiness.

There are also some workers who tend to prepare two mobile phones: one for private use and one for office. They do not have too many requirements for mobile phone styles, and will give preference to second-hand mobile phones with good basic performance.

In 2021, the social ownership of mobile phones in the mainland will reach 1.856 billion. The number of used mobile phones is growing year by year. It is estimated that the cumulative number of idle mobile phones during the "14th Five-Year Plan" period will reach 6 billion. Recycling of waste mobile phones can save resources and dispose of unused mobile phones. Huge base, developed the potential space in the field of mobile phone recycling.

Second, trade-in business has become standard

In mobile phone offline stores, the proportion of trade-in customers exceeds 70%. There are also many consumers who take idle mobile phones to the store for recycling, and the amount of recycling in the store has doubled almost every month.

At the same time, the online model of recycling mobile phones has developed rapidly, and the official websites of major mobile phone manufacturers have increased the recycling business of second-hand mobile phones, including online valuation of second-hand mobile phones and door-to-door recycling of old mobile phones.

When buying a mobile phone on Taobao, Jingdong and other APPS, you can directly participate in the trade-in activities, as long as you fill in: brand, color, memory, appearance, etc. The information of the old mobile phone can get an estimate, and the price is generally ranging from a few hundred to several thousand yuan. Then when purchasing a new mobile phone, you can directly deduct it, and at the same time, make an appointment for express delivery to your door, and complete the old-for-new one without leaving home. This combination of online and offline mode saves consumers' shopping time, saves time and effort, and greatly improves the recycling rate.

There are also more and more apps that specialize in second-hand mobile phones, such as love recycling, transfer, repurchase network and other platforms. Affected by these platforms, users' recognition of second-hand mobile phones has also improved, driving the rapid development of the second-hand mobile phone industry.

Third, where did the recycled mobile phone go? Will privacy leak?

The resale of general second-hand mobile phones has relatively high requirements for the quality of mobile phones. Only phones with good functionality, short time to market, and no obvious traces of use can be resold, and these phones account for 20% to 30% of the total recycling.

After recycling, some of the remaining opportunities that could not be sold for secondary sales were dismantled. In a mobile phone dismantling workshop in Chengdu, Sichuan, the annual dismantling volume is about 2 million units. The dismantling material of mobile phones can basically be used, and professional manufacturers can extract gold, silver, copper and other metals worth about 50,000 yuan from a ton of waste mobile phones. At present, from recycling to dismantling, a relatively complete second-hand mobile phone industry system has been formed.

However, when consumers participate in activities such as replacing old with new and recycling second-hand mobile phones, they should pay attention to protecting personal information and be vigilant against the criminal acts behind them. Many mobile phone repair shops on the market have data recovery services, and the Internet is also full of a large number of data recovery apps, which say that even if the mobile phone data is deleted, some data can be recovered.

Therefore, when consumers recycle mobile phones, the following measures should be taken:

1. Pull out the SIM card and memory card and log out of your personal account.

2. Delete personal information such as contacts and photos, and restore factory settings.

The second-hand mobile phone market is like a mine, which can bring huge economic benefits.

Technological advances in mobile phones have led to various performance improvements in mobile phones. The increase in the price of new mobile phones, the increase in the service life of mobile phones, the expansion of surplus use value, etc. These are the basis for the development of second-hand mobile phones, coupled with the increase in consumer income, the desire to buy electronic products has expanded, which has promoted the development of the mobile phone recycling market. It is expected that the future development potential of the mobile phone recycling market is huge.