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TikTok sucks up $2.3 billion in 2021, up 77% year-on-year

Whiplash January 16 news that global consumer spending on TikTok continues to grow.

According to the latest Sensor Tower data, users spent about $2.3 billion on the mobile app in 2021 (including the iOS version of Douyin), a figure that is about 77% year-on-year compared to $1.3 billion in 2020.

ByteDance's short video platform attracted $824.4 million in the fourth quarter of 2021, more than double the $382.4 million in the same period in 2020.

TikTok sucks up $2.3 billion in 2021, up 77% year-on-year
TikTok Bullwhip ios TikTok Short video sensortower
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