The following material is from SensorTower, written by Strategic Analyst Nan Lu
Recently, SensorTower, the world's leading mobile app & mobile game intelligence platform, released the March 2022 Global Revenue Ranking of Chinese Mobile Game Publishers. A total of 38 Chinese publishers were shortlisted for the global mobile game publisher revenue list TOP100 in this issue, with a total revenue of more than 2.22 billion US dollars, accounting for nearly 40.2% of the revenue of the world's top 100 mobile game publishers.
Special note: This report only counts publisher revenue and does not include third-party Android channels in China.
Chinese mobile game publishers have top 30 revenues
The first place is Tencent, followed by NetEase, with the "Original God" version 2.6 and the launch of the new five-star character, Mihayou's revenue in the mobile market increased by 18% month-on-month, returning to the third place in the global mobile game publisher revenue list, and the global mobile game publisher revenue list TOP3 was once again covered by Chinese manufacturers in March.
This issue of 37 Interactive Entertainment's mobile game "Song of the City on the Cloud" with deep localization, revenue growth across the board, of which, after half a year of listing in South Korea to achieve reverse growth, coupled with the gradual heat of the Japanese market heat up, the game revenue increased by 27% month-on-month, a new high.
The revenue of Thunder Games' Xiuxian mobile game "One Thought Runaway" increased by 23% month-on-month, setting a new revenue record after one year of listing. At the same time, the revenue of the "Q Dao" mobile game, which is about to usher in the 6th anniversary of listing, increased by 62% month-on-month. Driven by these two games, Thunder Games advanced 3 places in the ranking and returned to the top 10 of the publisher revenue rankings.
Perfect World ranked 20th on the list, launching "Dream New Immortals" in Taiwan, Hong Kong and Macao in China in mid-March, plus the revenue of products such as "Magic Tower" and "Immortals" in the Chinese market increased, and the revenue of publishers in this issue increased by 31% month-on-month.
Dragon Tengjian He's ranking rose 3 places to 23rd, and its imperial simulation mobile game "King's Choice" has achieved rapid revenue growth for 10 consecutive months since its launch last year, and this period has increased by 26% month-on-month.
In mid-March, the Dark Wind ARPG mobile game "Dark Nemesis: Infinite Quest" was released overseas, following the successful launch of the two-dimensional mobile games "RO Wonderland Legend: The Birth of a New Generation" and "High-Skilled Hand Group". At present, this product that directly targets the medium and heavy mobile game market has a five-star praise rate of more than 85% in the United States and Southeast Asia, and the follow-up performance is worth looking forward to.
In this issue, Poker's urban revenue surged by 31% month-on-month, hitting a record high, ranking 33rd in the revenue list of Chinese mobile game publishers and 87th in the global mobile game publisher revenue list. In the past year, games such as Higgs Domino Island and Tile Master 3D have seen a rapid increase in in-app purchase revenue in the Indonesian market, plus new products such as the Xiuxian mobile game "New Immortal Magic Nine Realms" have been launched.
China App Store mobile game revenue TOP20
In March, Tencent's "Glory of kings" revenue increased by 20% month-on-month, mainly due to the launch of a large number of new content such as Charlotte skin, which is the second month in terms of revenue since listing, second only to June 2021.
NetEase's "Fantasy Journey to the West" mobile game revenue increased by 31% month-on-month, benefiting from the seventh anniversary celebration.
In this issue, the two chess and card mobile games "Fishing Battle" and the competitive world "JJ Fighting Landlord" in this issue of the list, the revenue increased by 29% and 59% respectively month-on-month, both of which hit record highs. Under the epidemic, due to the restriction of offline social networking, the above board games continue to enjoy dividends in both domestic and overseas markets.
Recently, the competition between game manufacturers going to sea has been particularly fierce, and during the epidemic at home, players and friends have enough time to invest in their favorite games. At the same time, various overseas game manufacturers are also racking their brains to "seek the welfare" of players through some operational or technical means to narrow the distance with players.
International SMS is particularly important as a "link" between game manufacturers and players going abroad. BUKA international cloud communication international SMS service, can effectively narrow the distance between game manufacturers and users, in the overseas game industry application scenarios mainly have the following types.
1. Game registration login and password reset. By accessing the verification code function of BUKA international SMS, player groups can easily complete new user registration and dynamic verification code login, password reset and other operations, compared to using social APP account login, BUKA international SMS can help enterprises and users build a connection link faster, laying a good foundation for subsequent secondary marketing and multi-channel reach.
2. Send the game service notification. When the game that users pay attention to has not been officially launched, overseas enterprises can use BUKA international SMS to send users a game service notification SMS to attract users to download the experience. The new game is more attractive to users, and users will also introduce them to their playmates, so as to achieve the drainage effect.
3. Confirm the recharge of the game account. When the player recharges the game account, the overseas enterprise can send a message to the user with the help of BUKA international SMS to confirm whether this operation is in person, so as to ensure the security of the user's account. When the amount of user recharge is large, enterprises can contact users in a short period of time with the help of voice text messages to confirm whether the operation is safe and improve the user's service experience.
4. Player benefits and event notifications. Overseas enterprises can send holiday-themed activities, holiday benefits, prop discount information, etc. to players to attract users to open the game, actively participate in the game, and improve the promotion and retention of game users.
5. Recall of old players. In the market, there are endless overseas games, how to ensure that gamers are their loyal fans, which requires certain interaction with users and a certain connection. With the help of BUKA international SMS to send users holiday promotions, game updates, new product launches and other messages, you can effectively enhance the stickiness between enterprises and users.
