2021 is an extraordinary year for most car companies, although many brand terminal sales have been affected by factors such as chip shortage and production cuts, but some models have achieved good results. Judging from the sales data obtained from "Car One Circle", the top five medium-sized car sales are all joint venture brands, and the medium-sized cars led by Camry, Accord, and Tianlai Japan have won the top three, and the fourth and fifth places have also been "divided" by Volkswagen Magotan and Passat.
Advanced layout to help camry win the championship
Toyota's management of upstream and downstream supply chains and inventories can be called an industry model. In order to avoid the impact of natural disasters and other factors, Toyota has developed the BCP program more than a decade ago. The plan sets a priority list of 500 parts that need to be safely supplied, including chips, and suppliers have to reserve 2-6 months of consumption for Toyota in advance, which is why Camry was able to sell 217724 new cars last year and maintain a year-on-year increase of 17.5% in the case of the lack of cores in other car companies leading to reduced production capacity.
The lack of cores causes Yahweh to slip
Although Accord still ranks second in the sales list with excellent product strength, the supply of parts is tight, especially the shortage of chips caused by the chain reaction of the epidemic since last year, which has caused the sales of Accord to fall by 8.2% in 2021, but in this case, Accord still sold 197742 new cars. According to the "Car Circle" understanding, from January to June last year, due to the dual impact of the epidemic and the lack of cores, Honda's factories in Europe, North America, Japan and other factories have carried out short-term shutdowns, plus some of Honda's parts and chips in China are from overseas factories, so domestic production and sales have been affected, which eventually led to a decline in Accord sales.
Tianlai breaks through with the advantage of cost performance
Although Nissan Tianlai has been on the market for several years, it has been in a state of no plague for a long time. However, taking advantage of the lack of competitive production capacity, Tianlai seized this window period, with a good terminal discount, the positioning of the sports car and the excellent performance of the Nissan 2.0T VC-TURBO super variable engine, in 2021 against the trend of breakthrough, and finally harvested the results of 163741 vehicles, the year-on-year growth rate reached 38.7% to become the fastest growing model in the mid-size car market. In addition, Tianlai is also equipped with safety features such as front/rear head airbags, tire pressure display, fatigue driving reminders, etc., and excellent product strength is also an important reason for The rising sales of Tianlai.
Volkswagen's two mid-size cars are on the list
Among the top five mid-size cars in terms of sales, Volkswagen also has two models on the list, of which Magotan's sales in 2021 are 133,980 units, down 18.64% year-on-year. The decline in sales of Maiteng is also not the reason for product strength, Volkswagen Group was affected by the lack of core last year, and the annual output of the Chinese market was reduced from 3.85 million units in 2020 to 3.27 million units, which also led to Volkswagen' considerable order volume in hand, but the production capacity could not meet the market demand, as one of the main medium-sized cars, Maiteng was also the same.
The passat's cumulative sales in 2021 reached 131291 units, an increase of 1.76% year-on-year. In the eyes of the circle brother, the main reason for the sales growth of Passat in 2021 is still caused by the low sales base of Passat in 2020. In addition, the appearance of the new Passa after the revamp is more stylish and atmospheric, the rich practical configuration, the entry price of 179,900 yuan is also quite competitive, coupled with the high popularity of the model, good reputation, and the sales volume is naturally rising.
On the whole, the models with the highest proportion of medium-sized car sales in the domestic market in 2021 are mainly Japanese and German. Although the list of car companies has been affected by the shortage of chips, it still has a dominant position in the mid-size car market. In contrast, the problem of "partial science" is very serious, and the products of medium-sized cars are not only few, but there are basically no models comparable to the joint venture brands. In the view of the circle brother, the market demand for medium-sized cars is large enough, whether it is a joint venture or an independent brand that wants to seek increments, the medium-sized car market still has the potential to be further developed.