As soon as the weather is cold, I think many people want to go skiing, right?
Speaking of ice and snow sports, this year can be described as a full popularity, and you can hear about ice and snow sports every three to five minutes.
All kinds of variety shows, movies, cross-border cooperation, all the way down, really lively enough.
In this series of ice and snow sports, Majestic has recently found a special existence. That is a set of ice and snow white blockbusters filmed and released by Little Red Book and GQ - "Snow at Any Time".
What is special about this set of blockbusters is that it is not just shooting like a propositional composition through the popularity of ice and snow sports, but with the help of the characteristics of different shooting protagonists, to interpret the complete concept of ice and snow.
For example, supermodel Zhao Lei is a big boy who especially likes small animals in private, so when shooting, he not only chose a full set of Eremengildo Zegna for him to create a male god atmosphere, but also specially invited a "small partner".
This interaction is very loving, and even has the feeling of inspecting the snow field of your own home.
On Shi Baiyu's side, the shooting style has become different again.
As a boy from our treasure island, it is rare to see such a snowy mountain, so he looks like he has completely released himself in the snow in the snow when he wears a berluti film.
In addition to the different interpretations of the stars, the shooting of the Little Red Book bloggers is also quite storytelling.
Spicy cc After sliding the snow, the posture of boiling red wine is an "old snow friend" who will live a ritualistic life.
And when it comes to the blogger "Beijing Xiaofengzi", it has completely changed into the appearance of fashionable spirits coming to the snow to spread joy.
This set of shapes is also quite eye-catching in the snow field, fusalp + Moncler, both fashionable and professional ice and snow equipment.
Also fashionably dressed are Little Red Book bloggers Melody & Simon.
As you can see, the shapes they wear come from the Moncler and bogner brands, and when they are matched, they prefer the collision of color and material, and the retro feeling is completely full.
Some people understand life, some are fashionable, and some are real ski masters.
Look at the standard and cool freeze frame of the Little Red Book blogger "Michael Ye", and I really dare not play like this without some experience accumulation.
As we have seen, whether it is movies, variety shows or blockbusters, the current ice and snow sports are getting closer and closer to the preferences of young people.
Rather than "the participation of the whole people", it is better to say that ice and snow sports are becoming more and more popular among young people.
Why is ice and snow sports, which seem to be difficult to use, becoming more popular among young people?
In fact, this movement, which originated in the last century, was born with a "youthful attribute" in its bones, and the answer to the question was also hidden in the big piece of "snow at any time" by the Little Red Book.
Today, you may wish to unlock the fashionable "secrets" of ice and snow sports with the majestic.
Snow sports are "special" enough
When it comes to snow sports, especially skiing, the reason why young people attract them, we must first talk about the "attributes" that come with sports.
Most obviously, skiing is much better than other sports.
Whether it is the earlier belief that skiing originated in the Scandinaya Peninsula, or in recent years, it is believed that Altay in Xinjiang, China, is the world's earliest origin of skiing.
Skiing is completely linked to the mountains.
Young people are most afraid of boredom, especially when exercising, so that sports with beautiful scenery and even tourist attributes naturally have the prerequisites for attracting them.
Of course, young people are not only afraid of boredom, but also like "exciting".
Sports such as skiing, not only in the process of full speed, can "fly", with a sense of stagnation, after the completion of the slide, there is a sense of achievement, it can be said that it is the middle of the young people's nostalgia.
In addition, French couture designer Elsa Schiaparelli, her daughter is also very fond of skiing, and it is so much that she directly becomes an athlete and wins the championship.
In 1934, Schiaparelli and his daughter Gogo skied at St Moritz.
And this influence also passed directly from the daughter to the mother.
The Schiaparelli designs we know today look like this:
But you may not know that elsa, the founder of the brand, was also the one who invented the tortoiseshell ski goggles.
However, at that time, the main emphasis was on functionality, and even couture designers did not fully intend to lead skiwear to fashion.
Skiing is not just a fun buff that sets it apart from other sports, but also this heavily armed outfit.
However, in the early days, the role of skiing was more transportation and military, until the beginning of the last century, in fact, there was no so-called ski dress, and some were some thick and warm daily wear.
It wasn't until the 1950s that brands began to emerge specifically for skiing.
It is the emergence of these brands that makes skiing more safe and professional, and also nourishes the fashion sense of skiing.
Speaking of which, I think of Miuccia Prada, the founder of the Miu Miu brand and co-creative director of Prada.
She loves mountains, so she loved skiing when she was younger, and at a digital press conference after the miu Miu AW21 collection was announced, she told everyone:
"I remember being very young, it was hot and I was going skiing in a bikini."
It's really beautiful and frozen...
However, that season was mostly not as cold as she described, and all kinds of down, knitted, and colored strains gave people a soft and delicate girlish feeling.
Even if there is a bikini, it appears as a layering.
But she added later in the press conference: "It may be strange, but it doesn't." ”
In a sense, it shows that at that time, skiing was already very popular, and fashion was also blooming in this snow, which is the second reason why I think ice and snow sports can attract young people.
Snow sports are "fashionable" enough
Although professional clothing only appeared in the 50s, its development is quite rapid, in that era when information and transportation have yet to be developed, in just a decade, ice and snow sportswear has begun to lead the fashion.
Because of the particularity of sports, special materials such as nylon and polyester are widely used, so that ski clothes have a stronger sense of functionality and volume than everyday wear.
But who wants to wear bulky, so the major manufacturers are also trying their best to find lighter and windproof materials to improve the wearing experience of ski suits.
The most iconic design of this period is Audrey Hepburn's classic chocolate cat outfit in "Guess the Word Game".
Similarly, in order to make skiers more vivid between the vast blue sky and white snow, it is not uncommon for high-saturation fluorescent colors and large color blocks to be spliced together.
Coupled with the popularity of modern pop culture later, the influence of skateboarding, hip hop, rock and roll, etc., made the skiers' dress more bold and unlimited.
The more you wrap yourself tightly in this kind of time, the more you want to show your uniqueness with your own aesthetic.
Including Princess Diana and the British royal family going skiing, you can see these fluorescent contrast designs, enough to see how popular it has become.
Someone has even commented before: "A girl in a ski suit is sexier than a swimsuit". You can see the weight of the phrases ice and snow sports and ski clothes at that time.
But for Miuccia Prada, who wears a bikini to ski, it is "sexy" to death.
Not only has it led the fashion in the past, but in the past two years, I believe you have not seen the fashion projects launched by major luxury brands, right?
In addition to Miu Miu in front, Chanel also took the models to the ice and snow to walk the catwalk, but the visual effect is much colder.
Meanwhile, Thom Browne has hired U.S. Olympic skier Lindsey Vonn to bring the beauty of snow and ice to his fall collection.
The season is also filled with a large number of down coats and neatly cut suits, which fully integrate the brand's genes and skiing.
There are also major brands that have launched ski-specific clothing one after another, Moncler, Prada, FENDI, CELINE, ZEGNA... You can't count them.
A while ago, I was thinking of buying some big-name equipment to go to the ski resort to win over everyone's fashionable elves, and I am afraid that I have to be entangled again during this time, right?
Don't think that just the brands are busy, and the stars are also running to the ski resort as soon as they have time.
Yu Shuxin wore a ski suit to "snort" out of the circle, Wang Yibo snowboard show a face, as well as Wang Junkai, Wang Yuan, Liu Yuxin...
Wang Junkai himself, who has a relaxed and comfortable posture
Even the cross-dimensional virtual idol SamSam has come to take stock of the history of ski clothes for everyone.
It can be said that both the big names who lead the fashion and the stars with strong cargo power are telling us how interesting skiing is.
Ice and snow sports are enough to "live"
If for celebrities, then frequent participation in ice and snow sports, or even regard it as a part of life, is the pursuit of "fast and furious" brought about by the release of mental stress.
Then for ordinary young people, ice and snow sports can become a way of life, which lies in its own characteristics.
Here, it is necessary to mention a concept that extends from ice and snow sports - APR S SKI.
The word literally means "after skiing" in French, which is equivalent to After Ski in English.
It describes a series of social activities after skiing.
You might be wondering, why do you still need to socialize after skiing?
In fact, this is the most indispensable part of the last century's skiing.
After all, it is not easy to ski a long way, and at that time, skiing was still an "aristocratic sport", and most of the people who could come here were excellent.
Since everyone has the same hobbies, why not take this opportunity to sit down and get to know each other.
The result is a variety of live shows, markets, dances, etc. around skiing, so that you can enjoy the snow in the neighborhood for a few days.
Therefore, the more later, the ice and snow sports have also promoted the richness of people's shapes.
Everyone must not only ensure that they are safe and comfortable when skiing, and not be "compared" by snow friends, but also think about how to dress well and look good after skiing, so that they can shine in social time.
For example, the new series released by Tory Burch not long ago, which is built around this concept, is quite in line with the needs of this kind of warm and fashionable young people.
In 1971, a comedy film called APR S SKI was also released.
Even if the screenshot of the movie has been pasted up, you can still see a group of well-dressed boys and girls with their own characteristics, whether skiing or skating, all planning their itineraries in an orderly manner.
How hot is skiing in young people's circles?
Majestic specially ran to the most fashionable little red book to search, "ski" under the keyword, there are more than 420,000 notes.
So as a person who has not dared to ski yet, I really can't help but be curious, wanting to see what fun things are in this 420,000 heat.
This look really gave me a wave of grass.
I thought everyone in it would be posting their big-name ski equipment or sharing their ski routine, but I didn't expect to have all kinds of information about skills, equipment, and even money-saving guides.
Not only that, the Little Red Book is also classified by region, which is also quite meticulous.
Whether it's a beginner player like me or an advanced player, it's really convenient to find and learn what you want here!
If this winter, you also want to try skiing, but feel that the threshold is a bit discouraged, you may wish to go to the Little Red Book to see, to accumulate some knowledge for yourself, I believe it will make you take a lot of detours.
Not only skiing, but also in the process of searching, I also found that Little Red Book has now accumulated a lot of high-quality content.
Whether it is "football", "street shooting", or "perfume" and "dressing", there are tens of thousands or even millions of note content, which can be said to have infiltrated the content into all aspects of our lives.
Even the New Year's wear has been shared, and it is not quick to seize the time to study it!
Little Red Book has become a super-complex community, where you can share stories, attract like-minded friends, and share the life experiences of people from all walks of life to solve their problems.
From this point of view, in fact, the Little Red Book and ice and snow sports have the same magic.
Born of demand, it has become rich in the process of continuous development, and eventually become one of the indispensable lifestyles of contemporary young people.
Just like little red book for stars and bloggers to shoot a blank film of ice and snow, no matter what the shooting theme, you can always see them smiling happily, freely.
So I also believe that Little Red Book is not only a community for young people today, but will continue to accompany more young people to discover, record, learn and grow in the future.
The pictures in this article are from the Internet, the copyright belongs to the owner, and the text is original to the blogger.
Text Assistant for this issue: Quinn
The author is a contracted author of NetEase News and NetEase "Each Has An Attitude"
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